Cadillac to Unveil New CTS Next Month, Escalade This Fall
By Kelsey Mays
March 5, 2015
Share
Cadillac will unveil a redesigned CTS sedan at next month’s New York International Auto Show, with a new Escalade SUV arriving this fall. The Detroit News reports Cadillac marketing chief Don Butler told dealers on Sunday at the National Automobile Dealers Association’s annual convention in Orlando, Fla., to expect redesigns for both models soon.
The current CTS hit dealerships back in August 2007. Despite its age, the CTS was Cadillac’s second best-selling model in 2012 behind only the SRX crossover. Cadillac may move the CTS squarely into the midluxury segment — think BMW 5 Series, Lexus GS and Mercedes-Benz E-Class — in the redesign because the new ATS now stacks up against smaller luxury sport sedans like the BMW 3 Series and Infiniti G-turned-Q50.
Two Cadillac spokesmen did not immediately return our requests for comment, but if availability suggests sales, the CTS coupe could make a strong case to accompany the next generation. It makes up 27% of Cars.com new-car CTS inventory. By contrast, the CTS wagon may not make it; it accounts for less than 4% of all CTS inventory.
The Escalade, meanwhile, is a dinosaur. It arrived in March 2006 — the late Jurassic, in car years. Still, sales have moved at a steady clip: Cadillac sold 22,632 Escalades in 2012, including the extended-length ESV and fashion pickup truck EXT, despite low incentives all year long. That’s in line with Mercedes-Benz’s GL-Class and well past the Infiniti QX56 and Lincoln Navigator. It’s likely the next Escalade, like its predecessor, will share underpinnings with GM’s full-size pickups, which the automaker unveiled in December.