Chrysler Discounts, Adds Value to 12 Models, Starting Today

Chrysler has had a number of big-name new model introductions over the past few years, including redesigned versions of big sellers like the Chrysler Sebring and Dodge Grand Caravan. There’s just one problem: They’re not setting the world on fire. In a stagnant car market, some of the company’s models are at the bottom of the barrel. To help spark some interest, Chysler announced added content to many models across Chrysler, Dodge and Jeep while using a new ad campaign called “New Day” which will debut during the Super Bowl on Sunday.

When we first heard about this story, we made a joke in the office of “Free MyGigs for everyone!” and that actually seems to have come true, along with other options like Stow N’ Go being added standard to base model minivans. Below are the changes you’ll be seeing, copied directly from Chrysler’s press release. We normally don’t copy press materials because the language can often be misleading to consumers. You’ll just have to judge if the “value” numbers add up for you. If these features would make you consider heading into a dealership, let us know in the comments below.

• Chrysler Aspen Limited package features no charge sun roof, no charge MyGig™ with ParkView rear camera, 18-inch chrome clad wheels, heated leather seats (first row), two-tone leather seats with embossed logo, two-tone leather wrapped steering wheel, premium floor mats and Signature Series badge. The Chrysler Aspen Limited G 4×4 includes $3,355 in value for a price of $1,855.
• Chrysler PT Cruiser LX Street Cruiser package includes deep tint sunscreen glass, 16” aluminum chrome clad wheels and tires, chrome bodyside moldings and lock knobs, bright front door sills and accent ring cup holders, front and rear floor mats, “Street Cruiser Series” liftgate badge. The PT Cruiser LX Street Cruiser package includes $1,770 in value for $775.
• Chrysler 300 Signature Series will now include no-charge MyGig multi-media entertainment system with navigation and no charge two-tone trim seat. It also includes 18-inch chrome aluminum wheels, 18-inch all-season tires, all chrome grille, heated front seats, side curtain/side mounted air bags, power adjustable pedals, express up/down windows and rear view auto dim mirror. The 300 Signature Series feature package has a value of $4,330 for $2,580.
• Sebring sedan features no charge MyGig entertainment system on the Sebring sedan Touring and Limited models which is a $650 or $300 value respectively.
• Sebring Convertible buyers also receive the no charge MyGig entertainment system on the Touring and Limited models, which is a $300 value.
• Chrysler Town & Country Touring Signature Series model features no charge dual DVD rear entertainment system, premium center stack bezel, remote start, electronic vehicle information center (EVIC) and Signature Series badge. The Signature Series package offers $2,200 of value for $695.
• Dodge Charger SE Plus features a 3.5-liter V-6 engine, electronic stability program (ESP), traction control, anti-lock braking system (ABS), 17-inch cast aluminum wheels, SIRIUS satellite radio, eight-way power driver seat, SXT interior upgrades (satin silver bezels, spears, etc.) premium floor mats and body side stripe. The Charger SE Plus package is $3,195 in content value for $1,400.
• Dodge Grand Caravan SE will feature Stow n’ Go® standard at no charge on the base SE for the first time. This is a $945 MSRP value.
• Dodge Caliber SE Plus package features air conditioning, Chill Zone™, air filtration and 17-inch aluminum wheels, which is a package value of $1,695 for $795.
• Dodge Avenger features the no charge MyGig entertainment system as standard equipment on the SXT and R/T models for a value of $650 or $300 respectively.
• Jeep Grand Cherokee and Jeep Commander features the no charge MyGig entertainment system with navigation on the Limited or Overland models which is a $900 value.