Ford, Chrysler Get New Rebates, Ad Campaigns

Ford is using a new ad campaign to promote its latest round of incentives, but instead of glorifying the vehicle, it’s trying to sell the company’s new “reality” route. Ford hired Mike Rowe of the Discovery Channel reality show “Dirty Jobs” — in which Rowe takes on a different arduous and, yes, dirty task each episode — for its new “Ford Challenge” ads showing off the F-150. The incentive is $3,000 cash back or 0% financing for 60 months on all 2007 F-150s, minus the Harley-Davidson edition.

Chrysler, on the other hand, is using options as incentives. As we mentioned before, the company is offering a free upgrade to a Hemi engine in the Dodge Ram pickup and Durango SUV, in addition to $5,000 cash back on the Ram and $2,500 on the Durango, according to Dodge. Jeep Grand Cherokees get $3,500 cash back but no free Hemi upgrade.

Check out all available incentives here. 

[Chrysler, Ford Roll Out New Rebates, The Detroit News]

Related:
Dodge Offers $500 Cash Back on All-New Avenger
New Chrysler Incentive: Free Hemi Engines and DVD Systems