Low Demand Means No New Audi Allroad for U.S.

Over the weekend, Audi released some information and images of its new A4 Allroad Quattro. But, despite Audi’s recent new model onslaught on the U.S., this rugged wagon will remain just a figment for us Yankees.

According to Audi’s U.S. Public Relations Manager, Bradley Stertz, there are no plans to bring the Allroad wagon here.

Stretz states there simply isn’t enough demand for the Allroad – though he admits they know of many “very loyal fans”; himself included. He says other causes include the expense of passing stringent U.S. emissions and crash/safety standards, which are too high for such a niche player.

We’re inclined to believe Stertz on the demand issue. While the newly redesigned A4 is a healthy seller — comprising about half of all Audi’s U.S. sales volume last year — only 7% of those A4’s were Avant derived (the wagon body style). Meaning, Americans don’t like wagons.

So if Audi can only sell around 3,000 A4 wagons each year, porting over a more expensive and specialized version doesn’t make much sense does it?