No Need to Argue: Lexus to Start No-Haggle Pricing

CARS.COM — Nearly a dozen Lexus dealerships are planning to launch no-haggle pricing next month. The move is part of a pilot program to test the viability of a system of selling and buying cars pioneered by GM with Saturn before it folded the brand seven years ago.

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According to the Detroit News, Lexus parent Toyota is experimenting with no-haggle pricing at 11 of the luxury brand’s 236 U.S. dealerships, in part to attract younger buyers who see bargaining with a car salesman as outdated and time-consuming. A car-buying survey last year showed that 44 percent of consumers don’t want to negotiate vehicle price, and that haggling was their No. 1 frustration, the newspaper reported.

Toyota also has experimented with a form of no-haggle selling with its youth-oriented Scion brand’s Pure Price system.

While a large swath of consumers may prefer not to argue over price, Jeff Bracken, Lexus group vice president and general manager, said many of the brand’s dealers are “philosophically opposed” and unwilling to participate.

Get the full story at the Detroit News.