Porsche Rolls Out Incentives Ahead of January Price Increases

Key Points

• Tariffs have cost Porsche more than $800 million.
• Most Porsche models will get more expensive in January in response.
• Incentives available through Jan. 2, 2026

Annual price increases are the norm for new cars. Whether because of face-lifts, running improvements, more standard content or simply inflation, nearly every new vehicle gets more expensive each year. In fact, it’s notable when a manufacturer holds the line and a vehicle doesn’t get pricier with subsequent model years. But the tariffs the Trump administration has been leveraging against other countries have been wreaking havoc with foreign automakers’ finances.

Brands across the Volkswagen Group are suffering. But one of the automaker’s brands here, Porsche, is suffering in particular since it manufactures all of its models abroad. In a recent earnings call, the brand said it expects to lose $813 million to U.S. tariffs for 2025. In a move to combat that loss, Porsche will be increasing prices across its lineup in January.

Related: 2025 Porsche 911 Carrera 4 GTS T-Hybrid Review: Soul, Preserved

A company spokesperson told Automotive News price increases “will affect most, but not all” of its vehicles, with stickers rising from 1.2%-2.9% depending on the model. Shoppers looking to take advantage of current pricing will need to take delivery of their new Porsche before Jan. 5, 2026. However, the brand currently has the following cash discounts, financing offers and lease deals on many models through Jan. 2. Note that specific offers may vary by region, so be sure to consult your local dealer for details.

Returning Lessees: Up to $2,500 Cash Back

Offer applies to: All new models

For those who lease or finance a new vehicle through Porsche Financial Services, Porsche will waive the remaining payments of their current lease, totaling up to $2,500. The brand will waive up to 12 payments for customers who currently lease a Macan Electric or Taycan, six payments for lessees of other vehicles from model years 2022-24, and up to three payments for Porsches from other model years.

Financing: 5.99% APR

Offer applies to: All 2025-26 models except 718 Boxster and Cayman (2025 only)

Customers financing any 2025 model and any 2026 model but the 718 Boxster and Cayman through Porsche Financial Services can lock in a 5.99% annual percentage rate on loans up to 72 months. The financing rate increases to 6.74% on 84-month loans.

Conquest Credit: Up to $4,500

Offer applies to: 2025-26 Cayenne, Macan, Panamera and Taycan

Customers who currently lease a competitive vehicle and lease or finance a new Porsche will receive a credit equal to three payments on that competitive vehicle up to a total of $4,500.

Lease Offers

In addition to the above incentives, Porsche is offering the following leases on remaining 2025 models. All below offers include a 32,500-mile allowance.

• Cayenne: $1,149 a month for 39 months with $8,225 down
• Macan: $949 a month for 39 months with $5,195 down
• Macan Electric: $999 a month for 39 months with $6,325 down
• Panamera: $1,449 a month for 39 months with $9,935 down
• Taycan: Up to $15,000 capitalized cost reduction on 2025 Taycan GTS, Turbo, Turbo S, Turbo GT, Turbo Cross Turismo, Turbo S Cross Turismo and GTS Sport Turismo; up to $10,000 capitalized cost reduction on other trims. A capitalized cost reduction reduces the amount the lease payments are based upon, thereby lowering the monthly payments. Exact savings will vary from vehicle to vehicle based on MSRP.

Read More Porsche News on Cars.com:

• 2025 Porsche Cayenne: More Standard Equipment, Starts at $86,695
• 2026 Porsche Macan Electric GTS: Standard Limited-Slip Rear Differential, 563 HP
• Porsche EV Drivers Gain Access to Tesla Supercharger Network
• 2025 Porsche Panamera GTS Review: Continental Cruiser
• All-New 2026 Porsche Cayenne Electric Is Most Powerful Porsche in History

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