This Rolls-Royce Cullinan Video Won't Make You Feel Better About Your Life
By Aaron Bragman
March 8, 2019
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This is your fault, internet Land. The reason this thing exists is because of your crazy SUV love affair. When Rolls-Royce discovered you were parking your Ghost next to an SUV — probably a Mercedes-Benz G-Class or an Audi Q7 — the automaker decided it needed to be parked next to a Rolls-Royce SUV, so the automaker created this: the Rolls-Royce Cullinan.
The Cullinan is the first SUV from the ultra-luxury brand, and it’s as extraordinary as you might guess, starting with its price tag. This thing costs more than the average family’s home with a starting price around $325,000; the one I tested clocked in at $420,000.
Rear-opening coach doors reveal a backseat that is the definition of comfort with a two-position backseat decked in Arctic White leather and Black Lambswool carpet. A third seat can be added to the backseat if the lounge configuration is selected upon order, but that deletes the center console arm rest, which includes such essentials as the whisky decanter and Champagne refrigerator.
The driving experience is also ultra-luxurious. For $400,000-plus, you’d expect a smooth ride, and the Cullinan delivers with excellent isolation from the road. Even its twin-turbocharged 6.75-liter V-12 is smooth and quiet for overall serene road manners.
But wait, SUVs are supposed to offer extra utility over a sedan or a wagon, right? The Cullinan’s brand of utility is extra special. After getting to your brood’s equestrian championship, activate what Rolls-Royce calls a viewing suite, which is fancy for tailgating seats. The two-seat leather bench with matching cocktail table pops out at the push of a cargo-area button. Pass the caviar.
Want to see more of the Cullinan’s outrageous features? Watch the video above.
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Detroit Bureau Chief
Aaron Bragman
Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.