Sommer's Automotive

Excellent dealership. Highly recommend Don as a salesman to others and it was definitely worth the trip. Don is pleasant to work with and very informative. He will do what he can to answer your questions and help you in finding what you want and need. In fact, everyone was really helpful.

Jeremy was awesome to work with. One of the easiest car buying experiences I have ever had. The rest of the staff at Sommer's were also very friendly and helpful as well. Great Place. Will def recommend this dealer to my friends and family. Still cant believe how nice the process went. Thank you Jeremy for all your help and a thanks to your co-workers as well.

My first Subaru . . . a loaded Outback 3.6R Limited; I love it. My experience with Sommer’s, though, was frustrating and I am unlikely to go back. The deal was fair and the feature demonstration at delivery was very good. My first contact was through the website “chat” feature. It was a good experience and encouraged me to drive down (43 miles) to pursue a deal. I did my homework (Edmunds, etc), test drove my friend’s 2015 3.6R (Sommers did not have a 6 cylinder available to demonstrate), applied for a Costco Discount, and showed up with a written list of exactly what I wanted including a deposit check for ordering a 2016. In short, I bought the car, Sommer’s just had to cut a reasonable deal and enter the order. Entering the dealership on July 2, 2015 for the first time I was greeted by a receptionist with a demeanor of cold efficiency. I would have preferred warm friendliness, but I like efficiency too. The person I had the appointment with was not available, and I was directed to meet with a young man who was very personable and friendly, but disorganized. The ordering process took about 1.5 hours, which I felt was excessive considering there was no selling involved on their part. The information I provided was entered into their system and presented for my review; it was incorrect and had to be re-entered (how can you miss stuff printed on a relatively short computer generated list). There were several interruptions during the process that contributed to the time spent; I didn’t seem to have their full attention. At the conclusion of the process, I was thanked by a couple of managers in a manner that was so brief, I couldn’t tell you who they were or what they do. It was an impersonal encounter and I suspect they do it because it is in their job description and doesn’t involve any kind of sincere appreciation. Based on what I had learned on the Internet, I was prepared to wait 8 – 12 weeks for delivery and received several emails from Subaru of America with updates and gift offers, but didn’t hear from Sommer’s again until August 28th when I was told the car was due to be delivered to the dealership on September 9th; 2 – 3 weeks ahead of SoA’s estimate. I was delighted. September 9th came and went and I heard nothing. On the afternoon of the 10th I requested a status update using their website chat. Yes the car was there and the salesperson would be contacting me regarding delivery. His call went to voice mail and he indicated he would be calling again on the evening of the 10th, or sometime on the 11th, but it would probably be after noon and probably not until evening and proceeded to tell me all the times that delivery would be inconvenient for him. Anxious to schedule a delivery appointment, I waited for the call that never came. On the 12th, I sent him an email and explained that I was extremely upset by his failure to call as promised. He apologized and said he ‘forgot’. Well, he also ‘forgot’ to call until prompted by me on Saturday. I had very limited availability in my schedule the following week and he was able to accommodate my request for delivery late Monday morning. The process concluded sometime around 1:00 pm, I took possession of the vehicle, had another insincere handshake from, I think, the sales manager and I left. During the delivery process, I presented a coupon from Subaru of America for a three year subscription to Starlink as a thank you for waiting. The service required activation by the dealer. I was assured by the Sommer’s salesperson that it had been activated, but it had not been. It took 2 ½ weeks and several contacts including an email to the sales manager after the salesperson stopped responding to me to get it activated. I took delivery on 9/14 and got a call at 9:20 pm on 9/30 to tell me that the three year subscription would be activated when I called Starlink with a credit card number. The delivery process is now complete. Given the frustration arranging delivery and getting Starlink working, Sommer’s service was facing an uphill battle to earn my business and confidence. On October 12th I sent an email to the service advisor I was introduced to during the delivery process asking him for an installed price on footwell lighting (now offered as a factory option). That was nine days ago . . . no response of any kind. I have since ordered it through another Subaru Dealer who seemed pretty happy to have my business. There was even a sincere handshake involved. Now I know Sommer’s customer reviews are overwhelmingly positive and occasionally someone falls through the cracks. I guess I’m the guy that fell through the crack this time. I don’t need to be made to feel important, but I resent being made to feel insignificant.

I recently bought my first car from this dealership and was completely satisfied with the entire experience and the vehicle purchased. My buying confidence was high due to their inspections, certifications, and informed sales staff. Brandon was a great sales person to work with, as he was completely honest, very reasonable and did not play the classic "pushy salesman" role at all. The dealership has all of the credentials to prove that it is a great place to buy a car. Through out the purchase the entire staff was very helpful and fair. They have a great inventory selection; both used and new. I would definitely recommend this dealership to anyone looking for a car, and especially a Subaru.

I had an excellent experience servicing my Subaru at Sommer's Automotive! I was first welcomed by a very friendly staff. A thorough multi-point inspection was completed on my vehicle and Josh, the Service Advisor gave me detailed recommendations. I had an oil change, bulb and filter replacement completed very quickly but clearly also very well. I love that they offer a complimentary car wash - my 2009 Subaru was sparkling! Thanks for the great care, Sommer's!

We are looking to purchase an Outback 3.6 R in the near future. Had test drove a 2.5i at another dealership the week earlier that is closer to our home, but they did not have any 3.6R's in stock. So glad that we went to Sommer's and worked with Mark! Great service and we are looking forward to doing business there.

Our first experience with Sommer's automotive was truly noteworthy. We had no appointment and had never visited Sommer's before. Everyone we spoke with at Sommer's automotive was friendly, efficient, responsive, and when we picked up our shiny new 2016 Subaru Outback, Adam Driewer was exceptional; he spent an incredible quantity of time, patiently explaining every feature. It has been our best experience ever, and we will recommend Sommer's without qualification. We will go out of our way for service, and we're looking forward to it. Thank you!

Where to start? My husband and I were not treated with respect. We were made to feel like we were not good enough to purchase a vehicle from this dealer. We should have left, but I wanted the vehicle they had. BIG mistake. The paperwork had an extra $300 listed and had to be redone. I was left sitting in the waiting room for hours as they got the vehicle ready. We had agreed on a full tank of gas and I had to ask to speak to the manager twice before they filled the tank. I had to set up the sirius radio on my own. There were no floormats and it was missing an antenna. I had to purchase those on my own. The dealer didn't have a front license plate bracket and said they would order one. A month later, I called and they still didn't have it. If that wasn't enough, my certified vehicle ended up needing thousands of dollars of repairs just after the warranty expired. Awful experience. I will never go back.

I just turned over 6,000 miles on my 2015 Outback and had my first oil change. So far I am very pleased with the vehicle. It has great fuel economy, performance and features. I still can't believe that I went to the dealership looking for a good quality, used Buick and was talked into buying a new Subaru with features that were desirable. The whole buying experience was painless and I felt very comfortable dealing with my salesman, Seth Duhnke, who has, since the purchase, been very helpful in answering all my questions and concerns. He is extremely courteous and and is always available to take my calls.

Just picked up my new 2016 Subaru Legacy only a few days ago after 6 long weeks of it's anticipated arrival... and I am in love!! I test drove at a location in Madison where I live, but purchased nearly 2 hours away at Sommer's as they are a Costco affiliated dealership. I originally spoke with Nikki, who was very pleasant and helpful. She eventually connected me with Jeremy who's service was outstanding every step of the way. He helped work out a deal that fit within my budget and in a pinch after it's arrival, unwrapped the plastic, taught me all the bells and whistles, and had me behind the wheel of my beautiful new car in just a few short hours. It was such a pleasant experience from start to finish and I am grateful for everyone who played a part in it. But now my fiancé can't stop bragging how it'll be his car too in just a few short weeks. :-) Thank you, again!