Ed Morse Cadillac of Tampa

Ivan was 10/10—friendly, knowledgeable and patient. I recommend asking for him if you come to the dealership. He truly did a great job.

Our purchase of a car at Ed Morse Cadillac is highly recommended by anyone who would like a quality experience in car buying.

I prefer the no the pressure approach, allowing the vehicle to convince the buyer rather than sales pressure. It was refreshing to be able to review the options and come back after i had given it some consideration. Jacklyn was both informative and patient.

Had a great experience dealing with Ivan and all the team members They made it a great transaction

I recently purchased a vehicle from Ed Morse Cadillac and had the pleasure of working with Ivan, who made the entire experience outstanding from start to finish. Ivan was professional, attentive, and genuinely invested in making sure everything went smoothly. He took the time to answer every question, was patient throughout the process, and ensured we felt confident and excited about the purchase. His communication and care set a high bar for what a luxury buying experience should feel like. Most importantly, this was a special purchase for my fiancé, and Ivan went above and beyond to make it memorable. It’s rare to find someone who combines product knowledge, sincerity, and enthusiasm so naturally. If you’re considering a Cadillac, I can’t recommend Ivan highly enough—he’s an absolute credit to the dealership and to the brand.

Ivan was very helpful, he took great care of me explaining options and took incredible care of me.

My partner and I had a very good experience working with Ivan. He was kind, comfortable, approachable, and knowledgeable. He answered all of our various questions about the CT-4 and CT-5. When it came to purchasing the car, he worked digiligently to get all the papers ready ahead of time and expidite the process as well since we had been there for over 4 hours and had to leave soon. He kept us up to date with the status of both our cars as they were being serviced and welcomed us into the Cadillac family at the end which felt awesome. Superb experience

Ivan was amazing. He was patient and was able to help us with the purchase of our lease. Very personable and great customer service.

Jacklyn has been our Go To Auto Sales Guru for the past 4 years. She is AMAZING! We're on our 4th vehicle with her and actually getting ready to buy 2 more vehicles off of her in the next few months. HIGHLY recommend Jacklyn for your next trade-in or purchase. Jacklyn sets the bar so high we just can't buy from anyone else. Sometimes we can't find what we want on her lot, but she's so good we actually wait till something comes up. She excels at selling nationwide, as well. We've had to move a lot and only trust Jacklyn to helps us buy and sell during our moves. All our best Jacklyn! See You Soon! ~Matt & Elisha :)

Disclaimer: We are not accusing Ed Morse Cadillac or its employees of fraud. However, based on the inconsistencies and conflicting information we encountered during our service experience, we believe there may be cause for concern and wish to share our story in the interest of protecting other consumers. About a month ago, we brought our Cadillac Escalade to Ed Morse Cadillac (Tampa, FL) for a routine oil change. Upon arrival, we were informed that our vehicle was subject to an engine recall test. Later that same day, we received a call stating that our engine had “failed” the recall test and that a new engine would need to be ordered under warranty. We were initially told the process would take a few weeks, but that timeline later extended to three months. Given this vehicle is our primary family car (with three child car seats), we requested a comparable rental vehicle. Instead, we were offered a Chevy Malibu, which we immediately flagged as unsafe and unsuitable for our needs. Despite expressing our safety concerns and explaining that the car seats would not fit properly, we were told by the service agent: “That’s unfortunate.” (Text message screenshots were saved.) Upon returning to the dealership, my husband found motor oil spilled across the paint of our Escalade (photo evidence available). Oil can damage automotive paint if not addressed immediately. Additionally, we encountered troubling communication breakdowns and misleading statements from dealership staff: • We were initially told that no manager was available; however, after speaking with another employee, we were directed to someone named Kelly. • After informing the dealership we would be transferring our vehicle to another Cadillac location due to dissatisfaction with their service, we were told the vehicle could not be released because a new engine had already been ordered using our VIN — effectively “locking” the vehicle to their dealership. When we contacted another dealership, they confirmed this was not true and that the vehicle could, in fact, be transferred. •Ultimately, only after threatening to escalate the situation further were we allowed to retrieve our Escalade — but only after signing a liability waiver. We transferred our vehicle to Dimmitt Cadillac, where we experienced exceptional customer service. Without prompting, their team reinstalled our car seats into the rental vehicle and transferred our garage door opener. Most importantly, after performing their own diagnostics, Dimmitt Cadillac determined our engine had passed the recall test — twice — with only a 30-mile difference on the odometer (the distance from Ed Morse to Dimmitt). This left us with two Cadillac dealerships providing opposite diagnostic outcomes within a very short driving range — raising serious concerns about the validity of the original engine replacement diagnosis at Ed Morse. We contacted Cadillac corporate, who confirmed that an engine had been ordered under our VIN and that it would be delivered to Ed Morse Cadillac shortly — contradicting Ed Morse’s claim that the process would take months. We eventually received a call from the General Manager of Ed Morse — five days after requesting contact. While apologetic, he characterized this as a “customer service issue” to be handled internally and did not address our broader concerns, particularly those regarding possible misrepresentation. Subsequently, we spoke with a General Motors regional representative who acknowledged our concerns and confirmed, in writing, that Ed Morse Cadillac was being placed under repair restrictions. While we can’t speak to GM’s internal decisions, it raises the question: if no wrongdoing occurred, why implement repair limitations?