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Brinson Ford of Athens

(755 reviews)
Visit Brinson Ford of Athens
Sales hours: 8:30am to 7:00pm
Service hours: 7:30am to 6:00pm
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Sales Service
Monday 8:30am–7:00pm 7:30am–6:00pm
Tuesday 8:30am–7:00pm 7:30am–6:00pm
Wednesday 8:30am–7:00pm 7:30am–6:00pm
Thursday 8:30am–7:00pm 7:30am–6:00pm
Friday 8:30am–7:00pm 7:30am–6:00pm
Saturday 9:00am–6:00pm 8:00am–4:00pm
Sunday Closed Closed
New (903) 609-0656 (903) 609-0656
Used (903) 609-0672 (903) 609-0672
Service (903) 609-0671 (903) 609-0671

Inventory

See all 221 vehicles from this dealership.

About our dealership

Since first opening our doors in 1992, Brinson Ford Lincoln of Athens has been serving the North Texas area as a top automotive dealership. We’ve worked hard to earn the respect and trust of our customers and take pride in providing a world-class shopping experience through sales, service, and parts. Whether you live near Athens, Tyler, or Palestine, TX, you’re just a short drive away from one of our two dealerships. Not to mention, we’re in close proximity to the Dallas-Fort Worth Metroplex, too.
We’re a family-owned dealership, and we always will be.

Service center

Phone number (903) 609-0671

Service hours

Monday
7:30am–6:00pm
Tuesday
7:30am–6:00pm
Wednesday
7:30am–6:00pm
Thursday
7:30am–6:00pm
Friday
7:30am–6:00pm
Saturday
8:00am–4:00pm
Sunday
Closed

Reviews

(755 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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From start to finish, everything was handled with care

From start to finish, everything was handled with care and professionalism. A special shout-out to Alonzo Ames—his exceptional service truly stood out. He went above and beyond to make sure we felt confident and comfortable throughout the process. Highly recommend!

From start to finish, everything was handled with care

From start to finish, everything was handled with care and professionalism. A special shout-out to Alonzo Ames—his exceptional service truly stood out. He went above and beyond to make sure we felt confident and comfortable throughout the process. Highly recommend!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Salesman Kade was great - easy going, professional.

Salesman Kade was great - easy going, professional. Gave me time to think about making the purchase & calling my son to verify decisions. I was a little unhappy that the "sticker" price of the vehicle said $41,060 & then in reality it was $43,055, as the Appearance Protection $1,995 should have been included in the $41,060 since I did not choose to have that added protection. I was less than satisfied with the accounting gal, Angela. She told me that in Iowa, your license plate price is based on your birthdate - that doesn't make any sense. Everyone of the approximately 25 pages of forms had my last name spelled Nuie & as I was signing the last form, I noticed the mispelling so we had to start over. When I questioned the interest rate of 6.8% APR, she said that that was the bank was currently charging & when I asked her what the name of the bank was & where it was, she had to look up where the bank was located. Then, the day after I purchased my car, I got a text from Angela saying I needed to call the bank as they "are needing to speak with me before they can fund the loan." I got that message at 5:50 p.m. on Friday so was going to call on Monday & someone from that bank called me prior to my getting them called - they just wanted to make sure I had actually taken out a loan for a car. Anyway, which is no fault of anyone at Brinson, but you may want to reconsider your choice of banks you have buyers take out loans at as the person who called me said, "Is this Becky?" Did not identify themselves until I asked who it was. When I asked about the 6.8% interest rate, I got no direct good answer from them either. I told him I planned to pay the loan when I got back to Iowa in a few weeks; otherwise, I would really want to negotiate the high interest rate. He told me to hand onto the loan for a few months & see what happened. Other than those concerns, I am enjoying my new vehicle. I have not driven it much yet, but will get an extended amount of driving it in a few weeks when I make my trek to Iowa. Thank you!

Salesman Kade was great - easy going, professional.

Salesman Kade was great - easy going, professional. Gave me time to think about making the purchase & calling my son to verify decisions. I was a little unhappy that the "sticker" price of the vehicle said $41,060 & then in reality it was $43,055, as the Appearance Protection $1,995 should have been included in the $41,060 since I did not choose to have that added protection. I was less than satisfied with the accounting gal, Angela. She told me that in Iowa, your license plate price is based on your birthdate - that doesn't make any sense. Everyone of the approximately 25 pages of forms had my last name spelled Nuie & as I was signing the last form, I noticed the mispelling so we had to start over. When I questioned the interest rate of 6.8% APR, she said that that was the bank was currently charging & when I asked her what the name of the bank was & where it was, she had to look up where the bank was located. Then, the day after I purchased my car, I got a text from Angela saying I needed to call the bank as they "are needing to speak with me before they can fund the loan." I got that message at 5:50 p.m. on Friday so was going to call on Monday & someone from that bank called me prior to my getting them called - they just wanted to make sure I had actually taken out a loan for a car. Anyway, which is no fault of anyone at Brinson, but you may want to reconsider your choice of banks you have buyers take out loans at as the person who called me said, "Is this Becky?" Did not identify themselves until I asked who it was. When I asked about the 6.8% interest rate, I got no direct good answer from them either. I told him I planned to pay the loan when I got back to Iowa in a few weeks; otherwise, I would really want to negotiate the high interest rate. He told me to hand onto the loan for a few months & see what happened. Other than those concerns, I am enjoying my new vehicle. I have not driven it much yet, but will get an extended amount of driving it in a few weeks when I make my trek to Iowa. Thank you!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a new car
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Shane Smith, service writer, is the best, he gets me in

Shane Smith, service writer, is the best, he gets me in and out at times I was told. The job is always done right, vehicle returned washed and ready to go, thank you Brinson Ford. Everyone I’ve come in contact with has been very professional and helpful.

Shane Smith, service writer, is the best, he gets me in

Shane Smith, service writer, is the best, he gets me in and out at times I was told. The job is always done right, vehicle returned washed and ready to go, thank you Brinson Ford. Everyone I’ve come in contact with has been very professional and helpful.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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We were pleased with everything .

We were pleased with everything . The salesman was extra special. His name was Alonzo Ames. The car was just what we wanted. He took us on a drive and everything went smoothly. The Girl in financing was very efficient and pleasant. We had a 2 year old child with us and she thoroughly enjoyed the playroom. She didn’t want to leave. All in all it was a very satisfactory experience.

We were pleased with everything .

We were pleased with everything . The salesman was extra special. His name was Alonzo Ames. The car was just what we wanted. He took us on a drive and everything went smoothly. The Girl in financing was very efficient and pleasant. We had a 2 year old child with us and she thoroughly enjoyed the playroom. She didn’t want to leave. All in all it was a very satisfactory experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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Everything went absolutely as it should.

Everything went absolutely as it should. Kade Penny was wonderful and very much appreciated as he should be as our salesman. Angela was great on the finance part. All employees that work there are super!

Everything went absolutely as it should.

Everything went absolutely as it should. Kade Penny was wonderful and very much appreciated as he should be as our salesman. Angela was great on the finance part. All employees that work there are super!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Staff was helpful and friendly.

Staff was helpful and friendly. Kade did a good job. setting a tone for the experience.

Staff was helpful and friendly.

Staff was helpful and friendly. Kade did a good job. setting a tone for the experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Tevan was very informative and answered any question that

Tevan was very informative and answered any question that had. He explained the features very well and to my satisfaction which led to the sale for him and his store. I will refer anyone to Tevan for a professional experience.

Tevan was very informative and answered any question that

Tevan was very informative and answered any question that had. He explained the features very well and to my satisfaction which led to the sale for him and his store. I will refer anyone to Tevan for a professional experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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Emjaay was one of the BEST and easy going sales woman I

Emjaay was one of the BEST and easy going sales woman I have ever had! I love my care and she made the ENTIRE process smooth!

Emjaay was one of the BEST and easy going sales woman I

Emjaay was one of the BEST and easy going sales woman I have ever had! I love my care and she made the ENTIRE process smooth!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Despite staffing challenges, Brinson service continues to

Despite staffing challenges, Brinson service continues to maintain a high level. The service advisors Corey, Sean, and Bo keep you informed and listen to your concerns, plus they are just nice people.

Despite staffing challenges, Brinson service continues to

Despite staffing challenges, Brinson service continues to maintain a high level. The service advisors Corey, Sean, and Bo keep you informed and listen to your concerns, plus they are just nice people.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
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I have been reviewing trucks of all the dealerships in

I have been reviewing trucks of all the dealerships in the extended Athens area. After months of reviewing found that Brinson Ford in Athens had the inventory and service that showed they were my choice. Aaron Sanchez gave us excellent service without the high pressure sales tactics that you encounter at most dealerships. Aaron was extremely knowledgeable and continued to explain all the extra features even after the sale was completed. I highly recommend Brinson Ford in Athens and appreciate Aaron.

I have been reviewing trucks of all the dealerships in

I have been reviewing trucks of all the dealerships in the extended Athens area. After months of reviewing found that Brinson Ford in Athens had the inventory and service that showed they were my choice. Aaron Sanchez gave us excellent service without the high pressure sales tactics that you encounter at most dealerships. Aaron was extremely knowledgeable and continued to explain all the extra features even after the sale was completed. I highly recommend Brinson Ford in Athens and appreciate Aaron.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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