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Serra Ford Gaylord

(81 reviews)
Sales hours: 8:30am to 6:00pm
Service hours: 7:30am to 6:00pm
View all hours
Sales Service
Monday 8:30am–6:00pm 7:30am–6:00pm
Tuesday 8:30am–6:00pm 7:30am–6:00pm
Wednesday 8:30am–6:00pm 7:30am–6:00pm
Thursday 8:30am–6:00pm 7:30am–6:00pm
Friday 8:30am–6:00pm 7:30am–6:00pm
Saturday 9:00am–3:00pm Closed
Sunday Closed Closed
New (888) 882-1377 (888) 882-1377
Used (888) 681-4637 (888) 681-4637
Service (866) 728-3959 (866) 728-3959

Reviews

(81 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Serra Ford Gaylord from DealerRater.

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Courteous and speedy.

Courteous and speedy. This says it all. Making me say more is redundant . Thank you.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.

I recently brought my 2024 F-150 to Sarra Ford Gaylord

I recently brought my 2024 F-150 to Sarra Ford Gaylord for an oil change, and unfortunately, the service was subpar. It appears that the technicians cut corners by not removing the skid plate during the oil change, resulting in oil leaking all over my garage floor overnight. When my wife returned the vehicle the next day, they cleaned the undercarriage and rechecked the oil, but the inconvenience and lack of professionalism were already apparent. What’s worse, I was promised a follow-up call once the service was complete, and no one ever reached out. As a long-time customer of Bill Marsh Ford Gaylord, I was accustomed to consistent, high-quality service. Sadly, this experience with Sarra Ford Gaylord did not meet those standards. This has left me questioning whether I’ll return in the future.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Although we strive to be the reference point for outstanding customer service, we sometimes could do better. Sorry to hear of your disappointment. Please feel free to contact Chellsey Avalos directly at 989-448-7134.

The service is always great but the cost is very high.

The service is always great but the cost is very high. $30.00 for a air filter and maybe 1 minute to install it is kinda over-charging to me. $70.00 for so, is also expensive for an oil change.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.

Not only was the car I purchased very nice, the sales

Not only was the car I purchased very nice, the sales staff and everyone else at the dealership were exceptional, knew their jobs, were courteous, and very helpful. I must say that the process was very quick and easy. I think that I was in and out of the dealership within about 2 hours.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.

I brought my car for an oil change.

I brought my car for an oil change. Eric from the Service Dept has excellent customer service. He explained what he did and made suggestions regarding my tires. I was very happy with the sevice

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hello Alexis, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

Truck sat there for 4 months with a fuel delivery issue.

Truck sat there for 4 months with a fuel delivery issue. Said they were going to wait for the ford recall to come out and see what ford suggested instead of trying other things. I wouldn't take them my hot wheel car to work on. Then they told me they'd give me blue book for it cause it was still under warranty so I agreed. Then when it came to make the deal they backed their price off

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase
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Dealer response

Hi Fred, thank you for sharing this experience with us. Although we strive to be the reference point for outstanding customer service, we sometimes could do better. Sorry to hear of your disappointment. Please feel free to contact Chellsey Avalos directly at 989-448-7134.

Made appointment 7 days in advance .

Made appointment 7 days in advance . Came home after truck was there 21/2 days after no calls or returned calls from dealership. I stopped in and truck was not worked on and they couldn’t work on truck until following day possibly But most likely until Monday. Took truck with out service being done

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Josh Griesmayer is the Gaylord Service Manager 989-448-7136 Steve Gilman is the Serra Executive Manager in charge. 231-258-5014

John was amazing to buy from.

John was amazing to buy from. He was super nice and I told him what I wanted and we got a deal done. This was our third car/truck we have gotten from Serra ford(bill marsh). Will be back when we need a new one.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi, thank you for taking the time to leave us your response to our staff's outstanding customer service! We hope to be of service to you again! Take care!

bought this older escape as a "winter beater".

bought this older escape as a "winter beater". it was exactly as represented- rusty. and so far, trusty. heater, lights, wipers and 4x4 all work fine. great value for the money, i can keep my Taurus out of the oversalted Michigan roads. cash deal, did not finance.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

Great buying experience working with John K for F150

Great buying experience working with John K for F150 lighting lease. No nonsense approach appreciated.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.