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Toyota of Greensboro

(1,380 reviews)
Visit Toyota of Greensboro
Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 7:00pm
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Sales Service
Monday 9:00am–7:00pm 7:00am–7:00pm
Tuesday 9:00am–7:00pm 7:00am–7:00pm
Wednesday 9:00am–7:00pm 7:00am–7:00pm
Thursday 9:00am–7:00pm 7:00am–7:00pm
Friday 9:00am–7:00pm 7:00am–7:00pm
Saturday 9:00am–6:00pm 7:00am–6:00pm
Sunday 11:00am–5:00pm Closed
2020 consumer dealer award
View 2 awards
2020 consumer dealer award 2019 consumer dealer award

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New (877) 442-9167 (877) 442-9167
Used (866) 795-8319 (866) 795-8319
Service (888) 435-2759 (888) 435-2759

Inventory

See all 412 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since October 2025.
Greensboro New Toyota Used Car dealer- Rice Toyota. Car dealership for sales service repair parts rentals and car loans in Greensboro NC. Research our entire inventory of new used cars get a quick quote find special finance/lease deals on new & calculate payment options. Make a service appointment online reserve a Toyota rental car browse the online parts & accessories store. Take a virtual tour of our state of the art Toyota Certified Collision center for all of your auto body needs. Our internet team is standing by to help you. Our mission is to provide you products & services that respect your time and your budget.
We Treat You Right!

Service center

Phone number (888) 435-2759

Service hours

Monday
7:00am–7:00pm
Tuesday
7:00am–7:00pm
Wednesday
7:00am–7:00pm
Thursday
7:00am–7:00pm
Friday
7:00am–7:00pm
Saturday
7:00am–6:00pm
Sunday
Closed

Meet our employees

Mary Catherine Rice headshot
Mary Catherine Rice
General Manager
(28 reviews)
Ryan Goins headshot
Ryan Goins
Salesperson
(22 reviews)
Carrie Evans headshot
Carrie Evans
Salesperson
(16 reviews)
Gregory Moore headshot
Gregory Moore
Salesperson
(14 reviews)
Jesse Meadows headshot
Jesse Meadows
Sales & Leasing Professional
(6 reviews)
Shanique Smith Wilson headshot
Shanique Smith Wilson
Sales & Leasing Professional
(4 reviews)
Hayder Alameeri headshot
Hayder Alameeri
Sales & Leasing Professional
(2 reviews)
Samantha LaFrance headshot
Samantha LaFrance
Sales & Leasing Professional
(2 reviews)
Justin Lively headshot
Justin Lively
Salesperson
(2 reviews)
Jacob Nigh headshot
Jacob Nigh
Salesperson
(2 reviews)
Fernando Torres Montiel headshot
Fernando Torres Montiel
Salesperson
(2 reviews)
Jennifer Everhart headshot
Jennifer Everhart
Office Manager
(1 review)
Braylin Horton headshot
Braylin Horton
Client Advisor
(1 review)
Alex Nilsson headshot
Alex Nilsson
Client Advisor
(1 review)
Morgan Paschall headshot
Morgan Paschall
Sales & Leasing Professional
(1 review)
A J Slaughter headshot
A J Slaughter
Help Desk
(1 review)
Hernani Van Dunem headshot
Hernani Van Dunem
Sales & Leasing Professional
(1 review)
Anad Brooks headshot
Anad Brooks
Sales & Leasing Professional
Chandler Coleman headshot
Chandler Coleman
Client Advisor
Jermaine Davis headshot
Jermaine Davis
Sales & Leasing Professional
Aliyah Elmore headshot
Aliyah Elmore
Sales & Leasing Professional
Sheldon Gay headshot
Sheldon Gay
Client Advisor
Johnathan Hall headshot
Johnathan Hall
Client Advisor
Emmanuell Horton headshot
Emmanuell Horton
Client Advisor
Leonard Hunt headshot
Leonard Hunt
Client Advisor
Samantha Lafrance headshot
Samantha Lafrance
Sales & Leasing Professional
Lakenya Lindsey headshot
Lakenya Lindsey
Client Advisor
Vinajah Martin headshot
Vinajah Martin
Client Advisor
Stivin Martinez Sosa headshot
Stivin Martinez Sosa
Client Advisor
Lindsay McCullough headshot
Lindsay McCullough
Client Advisor
DJ Middelijn headshot
DJ Middelijn
Client Advisor
Tony Pacheco headshot
Tony Pacheco
Client Advisor
RJ Paige headshot
RJ Paige
Sales & Leasing Professional
Marty Robertson headshot
Marty Robertson
IT Manager
Josehp Russoli headshot
Josehp Russoli
Sales & Leasing Professional
Ruben Sandoval Ascencio headshot
Ruben Sandoval Ascencio
Sales & Leasing Professional
Gong Shol headshot
Gong Shol
Sales & Leasing Professional
Kenny Williams headshot
Kenny Williams
Sales & Leasing Professional

Reviews

(1,380 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Toyota of Greensboro from DealerRater.

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Alex was very good to work with during the process.

Alex was very good to work with during the process. He was able to bring in Service Tech’s to assist with questions of a more focused nature. I would not hesitate to recommend him.

Alex was very good to work with during the process.

Alex was very good to work with during the process. He was able to bring in Service Tech’s to assist with questions of a more focused nature. I would not hesitate to recommend him.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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There were a few minor issues with the truck that didn't

There were a few minor issues with the truck that didn't show in their pictures and of course none of it was mentioned prior to my 2 hour drive. The dealer refused to deliver the truck to me unless they were paid in full prior and wanted me to place a $1k non-refundable deposit. However, I purchased the truck anyway and I have been trying to get information from the salesman since but he has quit answering my messages. All I can tell you is be 100% before you hand them the money. 🤷‍♂️🙄

There were a few minor issues with the truck that didn't

There were a few minor issues with the truck that didn't show in their pictures and of course none of it was mentioned prior to my 2 hour drive. The dealer refused to deliver the truck to me unless they were paid in full prior and wanted me to place a $1k non-refundable deposit. However, I purchased the truck anyway and I have been trying to get information from the salesman since but he has quit answering my messages. All I can tell you is be 100% before you hand them the money. 🤷‍♂️🙄

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
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Service has gotten worse the last few yrs at the former

Service has gotten worse the last few yrs at the former Rice Toyota. Recently took car in for inspection. Tech didn't screw valve press gages back on tire stems all the way. The next day when home, 3/4 tires were flat. Seems like I have issues every 3rd or 4th visit. Service is not as good as it use to be.

Service has gotten worse the last few yrs at the former

Service has gotten worse the last few yrs at the former Rice Toyota. Recently took car in for inspection. Tech didn't screw valve press gages back on tire stems all the way. The next day when home, 3/4 tires were flat. Seems like I have issues every 3rd or 4th visit. Service is not as good as it use to be.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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I am thrilled with my new 2025 Toyota Sienna

I am thrilled with my new 2025 Toyota Sienna Hybrid and grateful to Shanique for making the purchasing process smooth and stress-free. If you're in the market for a new vehicle, I highly recommend reaching out to Shanique Smith Wilson at Toyota of Greensboro! Her professionalism and customer service skills truly stood out. She guided me through the various features of the Sienna Hybrid, highlighting its impressive fuel efficiency and innovative technology. I felt confident in my decision thanks to her expertise.

I am thrilled with my new 2025 Toyota Sienna

I am thrilled with my new 2025 Toyota Sienna Hybrid and grateful to Shanique for making the purchasing process smooth and stress-free. If you're in the market for a new vehicle, I highly recommend reaching out to Shanique Smith Wilson at Toyota of Greensboro! Her professionalism and customer service skills truly stood out. She guided me through the various features of the Sienna Hybrid, highlighting its impressive fuel efficiency and innovative technology. I felt confident in my decision thanks to her expertise.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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I bought a 2017 Prius C from you in 2021 and have been

I bought a 2017 Prius C from you in 2021 and have been entirely pleased with it and with Rice's excellent and courteous service, so much so that II have continued to come to you for service since I moved to Raleigh early last year. PS I especially like working with your female service managers!. They are both knowledgable and efficient. The previous owner was a smoker and I, a long time ex-smoker. It took two treatments; but your salesman managed that admirably. (I am a life-long salesperson myself and know how aggravating it is to be taken away from selling to take care of the ancillary chores!) Additionally, I hasten to add my compliments to management for your excellent phone agent, Fernando Fuentes; he is courteous, competent and accommodating! Please be sure to send him a copy of my comments. Thank you for providing such excellent all around service and atmosphere for your customers! Sincerely, Bob Foxworth

I bought a 2017 Prius C from you in 2021 and have been

I bought a 2017 Prius C from you in 2021 and have been entirely pleased with it and with Rice's excellent and courteous service, so much so that II have continued to come to you for service since I moved to Raleigh early last year. PS I especially like working with your female service managers!. They are both knowledgable and efficient. The previous owner was a smoker and I, a long time ex-smoker. It took two treatments; but your salesman managed that admirably. (I am a life-long salesperson myself and know how aggravating it is to be taken away from selling to take care of the ancillary chores!) Additionally, I hasten to add my compliments to management for your excellent phone agent, Fernando Fuentes; he is courteous, competent and accommodating! Please be sure to send him a copy of my comments. Thank you for providing such excellent all around service and atmosphere for your customers! Sincerely, Bob Foxworth

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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This dealership ripped me off on service.

This dealership ripped me off on service. They lie and deceive customers. Stay away from this dealership

This dealership ripped me off on service.

This dealership ripped me off on service. They lie and deceive customers. Stay away from this dealership

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
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I recently purchased a car over the phone with Braylin,

I recently purchased a car over the phone with Braylin, and the experience was fantastic! From the first call, Braylin was professional, accommodating, and incredibly responsive. He made what could have been a stressful process feel seamless and straightforward. Braylin provided detailed information about the car, including its history and condition, and sent me additional photos and videos to ensure I felt confident in my decision. He was transparent about every step of the process and answered all my questions promptly, putting my mind at ease even without seeing the car in person. The paperwork was handled efficiently, and Braylin kept me updated every step of the way. I traveled from Washington DC to Greensboro to pick-up my car. When I arrived it was exactly as described--perfect condition and ready to go. I couldn't have asked for a better experience! If you're considering purchasing a car remotely, I highly recommend reaching out to Braylin. He truly goes above and beyond to make the process smooth and stress-free. Thank you, Braylin!

I recently purchased a car over the phone with Braylin,

I recently purchased a car over the phone with Braylin, and the experience was fantastic! From the first call, Braylin was professional, accommodating, and incredibly responsive. He made what could have been a stressful process feel seamless and straightforward. Braylin provided detailed information about the car, including its history and condition, and sent me additional photos and videos to ensure I felt confident in my decision. He was transparent about every step of the process and answered all my questions promptly, putting my mind at ease even without seeing the car in person. The paperwork was handled efficiently, and Braylin kept me updated every step of the way. I traveled from Washington DC to Greensboro to pick-up my car. When I arrived it was exactly as described--perfect condition and ready to go. I couldn't have asked for a better experience! If you're considering purchasing a car remotely, I highly recommend reaching out to Braylin. He truly goes above and beyond to make the process smooth and stress-free. Thank you, Braylin!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Shanique did an amazing job give her a raise immediately.

Shanique did an amazing job give her a raise immediately. She got me in a brand new Camry with a 0 credit score

Shanique did an amazing job give her a raise immediately.

Shanique did an amazing job give her a raise immediately. She got me in a brand new Camry with a 0 credit score

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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Would highly recommend purchasing a Toyota at Greensboro

Would highly recommend purchasing a Toyota at Greensboro Toyota because of the sales person - Sam LaFrance. She is a great person - Highly Recommend.

Would highly recommend purchasing a Toyota at Greensboro

Would highly recommend purchasing a Toyota at Greensboro Toyota because of the sales person - Sam LaFrance. She is a great person - Highly Recommend.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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We emailed our interest in a certain vehicle, Quick

We emailed our interest in a certain vehicle, Quick reply. Benjamin Sherrill helped us with our purchase. Very pleased.

We emailed our interest in a certain vehicle, Quick

We emailed our interest in a certain vehicle, Quick reply. Benjamin Sherrill helped us with our purchase. Very pleased.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
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