2010 Kia Optima

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$17,995

starting MSRP

2010 Kia Optima
2010 Kia Optima

Key specs

Base trim shown

Overview

The good:

  • Improved audio system
  • Value for the money
  • Strong warranty

The bad:

  • Not as much V-6 power as many competitors
  • Derivative styling

3 trims

Starting msrp listed lowest to highest price

  • LX

    $17,995

  • EX

    $20,995

  • SX

    $21,795

Wondering which trim is right for you?

Our 2010 Kia Optima trim comparison will help you decide.

Notable features

  • Four-cylinder or V-6
  • Manual or automatic
  • Available navigation system

2010 Kia Optima review: Our expert's take

Vehicle Overview
Kia’s midsize sedan, built from the same design as the Hyundai Sonata, is a lower-priced, lesser-equipped alternative to its Korean cousin and mainstays such as the Toyota Camry and Honda Accord. A four-cylinder engine is standard, while a V-6 is optional.

New for 2010
Push-button start with a smart key is now standard on the sporty SX, V-6 models have a new blacked-out lower rear bumpers and an overhead interior light is standard on all trim levels.

Exterior
Optima received a new face last year that seems derivative of a lot of cars — the headlights look like a Camry’s, while the interplay between the grille and lights recalls a similar pattern on the Accord.

  • Sixteen-inch steel wheels come standard
  • Optional 16-inch alloy wheels or 17-inchers
  • Optional sport-tuned suspension, darker headlights, and turn signals integrated into the side mirrors

Interior
Optima’s gauges are framed inside three binnacles instead of a one-piece display. The stereo has an auxiliary jack for MP3 players, and a navigation system is optional.

  • Standard cloth seats
  • Optional leather seats
  • Optional push-button start
  • Custom leather seats and trim for SX models

Under the Hood
Both the Optima’s engines were upgraded last year. The 2.4-liter four-cylinder makes 175 horsepower (13 more than previously), and the 2.7-liter V-6 makes 194 hp (a gain of nine).

  • Standard five-speed manual transmission
  • Optional five-speed automatic transmission

Safety
Safety features include:

  • Active head restraints
  • Side-impact airbags
  • Side curtain airbags for both rows
  • Standard antilock brakes
  • Standard electronic stability system
  • Standard traction control

Consumer reviews

Rating breakdown (out of 5):
  • Comfort 4.0
  • Interior design 3.9
  • Performance 4.0
  • Value for the money 4.3
  • Exterior styling 4.1
  • Reliability 4.2

Most recent consumer reviews

1.9

Worst car I’ve ever owned

I will never buy another Kia, this has been the worst car I have ever owned. I would never recommend anyone to get a Kia.

2.6

The Car Died

The car died at 235000 miles. The gears locked up and the motor just shut down. I was told that I would need a new motor. REALLY! It was just 10 years old.

4.4

Honestly worth the purchase. Huge Money Saver!

This is simply a great car! I highly reccommend anyone that is trying to save money and go the extra mile this is the car for you!

See all 23 consumer reviews

Warranty

New car and Certified Pre-Owned programs by Kia
New car program benefits
Bumper-to-bumper
60 months/60,000 miles
Corrosion
60 months/100,000 miles
Powertrain
120 months/100,000 miles
Roadside assistance
60 months/60,000 miles
Certified Pre-Owned program benefits
Maximum age/mileage
5 years or newer/less than 60,000 miles
Basic warranty terms
12 months/12,000 miles
Powertrain
10 years/100,000 miles
Dealer certification required
165-point inspection
Roadside assistance
Yes
View all cpo program details

Have questions about warranties or CPO programs?

Compare the competitors

2008

Hyundai Sonata

$17,670

starting MSRP

2010

Hyundai Elantra Touring

$15,995

starting MSRP

2013

Hyundai Elantra

$16,695

starting MSRP

See all 2010 Kia Optima articles