Used BMW X1 for sale near Bethlehem, GA under $899,990

Brian Wilson was my contact in the service dept at Athens BMW on 7/28/25. He was very courteous & professional. I actually arrived 30 minutes before my appointment time but he took me right in, processed the paperwork & had my vehicle taken away to the service area. I appreciated the prompt attention and will certainly return to Athens BMW & ask for Brian.

Vehicle is a strong performer (no surprise here given its "M" designation. No disapointments in that regard. Sport seats are very supportive; especially with the lumbar support adjustability. Cabin tech is abysmal though. Not at all intuitive; functions nested down menus where you would never expect them. Owners manual is 480 pages! Really ! While the vehicle makes me smile quite often the complexity of the cabin tech has me cursing every time I start the vehicle. The so-called "Genius" program help line only works Mon. - Fri. Central time in the US! Not too happy about that either.

I recently worked with Jarrett Saunders on purchasing a used 2024 BMW X3. He was great to work with and very timely and courteous with all my questions.

Reliable and high performance BMW x1 with excellent value for the money. It’s exactly the same as an x3, but smaller cargo space. Easily fits 2 rear passengers.

I’ve purchased over 50 vehicles nationwide — including Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve ever had. During my search, I worked with four BMW dealers across two states. Every one of them offered between 4% and 10% off MSRP, and even BMW’s national promo only reflects an 8% discount — on a lower-spec i5, at that. Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 more for my trade than anyone else. That level of transparency, pricing, and execution is almost impossible to find. I’m not a tire-kicker, but I’m not easy either. I had very specific must-haves: the deal had to be structured as a business lease under my LLC, with me only as the personal guarantor and no personal credit reporting. Steve in Finance made it happen — and even verified it directly with BMW Financial Services corporate. So, if you’re like me — a business owner who wants to lease through your company, keep your personal DTI low, and avoid adding new auto tradelines — Athens BMW and BMW Financial Services are the team to see. I’m not local to Athens; about 75 % of this deal was handled by text and email, and it was completely seamless. These guys can easily work with anyone nationwide — but if you’re within driving distance, do yourself a favor and visit the store. Dakota handled everything professionally from start to finish, Steve made the process smooth and transparent, Daryl (GSM) structured a deal no one else could touch, and Mr. Whitlow (GM) clearly runs the dealership with integrity and precision. I’ve bought BMWs from multiple dealers around the country, and Athens BMW is now my #1 choice for professionalism, pricing, and customer care. If you’re shopping anywhere in the Southeast, make the drive — this team is the real deal. 👏

Just picked-up the X1 on Mar 28th and had a great ride home from the dealership. Handles very well on the road with ample torque when needed. Hate the start/stop mechanics and the fact that you must deactivate each time. Hate the ConnectDrive thing—beware this is a sinister ploy to get more of your dollars and convert once standard car features into subscription services. It is evil. Love the interior. This is my third BMW, so I think this X1 interior is quite good for the money and I am astounded by the standard features list—Wow! And there’s a spare tire with tools in the trunk, WHAT!? I use a touch screen all day, so the tech is no stretch, as long as it works. We shall see, the OS is new. Dual clutch….hmmm, it has its advantages, but smooth take off ain’t one of ‘em. The seats are superb and the cabin very clean. Love the cargo space. This is a good vehicle for a certain group of buyers who want cargo and fun. This is a smart ICE choice, and I hope there will eventually be a U.S. bound iX1.

Michael Miller was awesome! Had a Great experience with this dealership. Would recommend to other people.

New bmw x1. Glides…effortless driving. Incredible performance. I’ve had three other x1’s prior…nothing comes close to the handling of the 2023. However…the huge screen is distracting, it’s not user friendly and by the time I figure out the new gadgets I’ll be ready for a new lease🤷🏻‍♀️

I had an amazing experience at Gwinnett BMW! Will Pickney was an outstanding salesperson—professional, knowledgeable, and truly dedicated to helping me find the perfect car. He made the entire process smooth and stress-free, answering all my questions and ensuring I was comfortable every step of the way. On top of that, I got a fantastic deal on an incredible car! If you’re in the market for a BMW, I highly recommend Gwinnett BMW and asking for Will Pickney. You won’t be disappointed!

Drives smooth. Great with the electronics. The car is very high tech and up to date. I would definitely recommend this car !! Very spacious and has alot of leg room!

It was an absolute pleasure to work with Crystal and BMW of Gwinnett. The negotiation process on the vehicle was straightforward and free of drama...communication was prompt and exemplary (with my being out of the area Crystal sent a very helpful video tour of the vehicle)...and my purchase was beautifully prepped and detailed for pickup. Can highly recommend.