Save your search and get notified when new inventory arrives.
Contact seller
Customize your budget
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
About your privacy: Cars.com is asking for your ZIP and credit rating because it helps us to make an educated guess at your sales tax and loan interest. These two factors can greatly change your monthly payment.
Used
cars
for sale
near
Jefferson, WI
under $99,995
- Down Payment
- $0
- Net trade-in value
- $0
- Months
- 72
- APR
- 7.0%
- Sales tax
- 0.0%
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Used
2015 Honda Fit EX
Vehicle information
Features
Reviews
Cheryl! Cheryl! Cheryl!!
We had some maintenance work done on our Odyssey, and Cheryl took amazing care of us. Some of the parts they needed wouldn't be available until the next day, so the van had to stay an additional night. After the van was completed, Cheryl came in on her day off to complete some of the paperwork to finish our visit. After we decided that we could leave the van an additional night and pick it up the next morning instead, Cheryl offered, quite literally, to go out of her way to pick me up on her way in to work so I didn't need to bring the family out on a cold morning. I've been very pleased with all my visits to Wilde East Towne Honda--top-notch service, great customer care, and wonderful amenities while waiting. And now, Cheryl's willingness to go above and beyond her responsibilities to help the customer only further affirm that we will be keeping our business with Wilde East Towne for years to come!
Great commuter, buy the manual 6 transmission
Great overall little commuter hatchback. We got ours a few years old with low mileage due to the options we wanted. The other reviews are kind of silly on here, complaining about a car due to lack of options selected by the buyer. Yes it wont have heated seats if you dont get the heated seat models lol. Our model is the EX, it has a sunroof, blind mirror indicator, heated seats, and a manual 6 speed transmission. Basically all features any high end model could use, I dont like leather seats due to the degradation long term. Just make sure you avoid the CVT transmission. Our area would not offer manual 6 speed on the high end trim so we had to travel out of state to get ours. Few mods added to the car to make it even better: - bi-led projector retrofit on headlights - led bulbs all around, plates, interior. - auto dim rear view mirror (easy wire in) - front facing dash cam - sirius satellite radio - winter aluminum rims (instead of steelies), summer has factory 17" aluminum black/silver combo - towing hitch (bike carrier) -- vehicle rated at 2000 lbs Overall its been very reliable, super practical with the folding seats. It gets excellent fuel efficiency and fits everywhere. Power wise, its very snappy given with a manual transmission you can control it a lot better than the sloppy CVT. The manual does 0-60mph in 8 seconds or less, which is very fast for a little car. Its not a tesla or a GTR with 130hp but its plenty for its 36-40 mpg. One issue ours had was the starter went out really early, but it was an easy change out, its a known issue. The seats are not very comfortable for long trips but thats because they are so small and its a commuter car. The cam gear also can get noisy on these at start up, so they will rattle but has no impact to performance. We have just over 100k miles on ours and its a very strong little car, will be getting another one of the final production year as this one gets higher in mileage. Again get the manual 6, you will not regret it, honda manual cars are semi automatic, the clutch is like a feather vs. a subaru for example. Totally worth it.
Used
2024 Honda HR-V EX-L
Vehicle information
Features
Reviews
Best car buying experience yet!
Tony was incredibly knowledgable, friendly, and the absolute opposite of pushy. He really went above and beyond to work with me and for me. Great experience with all other members of the team. Would highly recommend Tony and others at Wilde!
I have owned my HR-V for about a month.
I have owned my HR-V for about a month. Did have to tint my windows was no big deal. I think it had great power has alot on get up and go. Just the right size for me. Still learning what all the buttons do. Overall I am very pleased. First Honda owned.
Used
2025 Honda HR-V LX
Vehicle information
Features
Reviews
AWESOME DEALERSHIP
As a woman it can be intimidating buying a new car. This dealership goes above and beyond to win your business. I cannot say enough about their customer service. There are no games being played. They are a wonderful dealership. Buy here without any hesitation!
Love the car.
Love the car....I have 2 concerns. First, the driver's seat is not comfortable (this is my wife's car) ....the other seats are fine. This is weird. We have the all wheeled drive version. It loves gasoline !!! My Toyota Corolla gets 38-40 mpg with a smaller but peppier engine. This HR-V Gets between 25-28.....not sure why. HOWEVER. This car drives like a dream... VERY SMOOTH. Love the car !!!
Used
2018 Honda Odyssey EX-L
Vehicle information
Features
Reviews
Amazing service and options!
Amazing experience! Went in to look at some options and walked out with a certified pre-owned Honda Pilot. We test drove several cars. Sam was absolutely wonderful! He explained everything thoroughly, he wasn't pushy, and he gave us all the time and space we needed to make our decisions. Will definitely be recommending Wilde East Towne Honda to ALL of our friends and family looking to purchase cars!
Best Mini Van
This is our second odyssey, love the can with all the safety features. We have had great reliability, and now have just under 100,000 miles (99683) and have had only minor issues. Normal wear items plus an injector problem repaired under warranty. A few recall items ( door handles, back up camera fuel pump) all taken care of under warranty Love this vehicle, love it and will buy another when they redesign it. Rides very well, has a ton of safety features, interior is very comfortable. Highly pleased.
Used
2018 Honda Pilot EX-L
Vehicle information
Features
Reviews
Sent Bouquet of Cookies Thanking Them
Tremendous buying and servicing experience! Sent the dealership a bouquet of cookies as a thank you. Scott Jensen, new and used car sales person, and Luis Roman, service manager, teamed up to handle our trade in and purchase of a used CRV. Wonderful people and great quality car. At every step of the process, they understood our needs, worked with us and did what they said they would do.
This is the first Honda I have ever owned and will likely
This is the first Honda I have ever owned and will likely be the last as I expect it to out live me lol. We travel back and too from North Georgia to SW Florida and the car is so comfortable that I make the drive in one day. We get good gas mileage and the Pilot is a nice looking car with plenty of power.
Used
2020 Honda CR-V AWD LX
Vehicle information
Features
Reviews
I bought the 2020 CR-V new in July 2020 and as of
I bought the 2020 CR-V new in July 2020 and as of December 2024, have 39K miles on it. I have taken it to the dealer for regular maintenance. It has been trouble-free and drives very well. If I have one complaint, it's the glitchy infotainment system. I have had to do a factory reset on the infotainment system twice. Otherwise, a wonderful vehicle.
Vehicle information
Features
Reviews
One year and 37,000 miles later, my 2015 Honda CR-V EX-L,
One year and 37,000 miles later, my 2015 Honda CR-V EX-L, purchased from Bill Kay Honda, has exceeded all expectations! I bought this gem with 50,000 miles on the clock, and it's been nothing short of a dream. Dependability is the name of the game here – this car hasn't skipped a beat. Gas mileage has been consistently impressive, making both city commutes and long road trips a breeze. As expected with any vehicle of this mileage, routine repairs have been standard, but nothing out of the ordinary. The EX-L trim package adds a touch of luxury with its leather interior and upgraded features, making every drive comfortable. The spacious interior and ample cargo space have been perfect for everything from grocery runs to weekend getaways. Having finally taken the plunge into the Honda world, I now understand the rave reviews from my mechanics. This CR-V has proven its worth, and I'm a loyal Honda convert for life! I want to specifically mention the excellent service I received at Bill Kay Honda, especially from my salesman, Bert Tvrz. The sales process was smooth and transparent, and Bert went above and beyond to answer all my questions. He even called the previous owner to track down the owner's manual, which was incredibly helpful. Even a year later, I'm still thrilled with my purchase. I felt that they were honest and upfront about the car, and that is very important to me. Tip: If you're looking for a reliable, fuel-efficient, and comfortable SUV, the 2015 Honda CR-V EX-L is a fantastic choice. Regular maintenance will keep it running smoothly for years to come. And if you're in the market for a used Honda, I highly recommend checking out Bill Kay Honda and asking for Bert Tvrz!
Used
2018 Subaru Outback 2.5i
Vehicle information
Features
Reviews
Awesome, but not perfect.
I think for the most part, I like my car. I have had a couple issues, one of them is probably not the cars fault, (but seeing other people have the same issue, it makes me wonder) I now have 50k miles on it and in that time I have only had to replace the battery and tires, to be expected on a 6 year old car. (and windshield) The windshield is the questionable item. It seemed to crack out of nowhere and I thought I must have gotten a small rock chip while driving down the highway and just didn't see it until it started to crack. So I replaced it at a cost of almost $1000. However, I am on an Outback form and it seems to be a common complaint with outback owners of this year, having the windshield crack out of nowhere. Could it be the frame design? Maybe, but it does seem suspicious that others have had the same issue. One other problem I have had is if I let my car sit unused for like 5 days, the battery goes completely dead. There seems to be a parasitic drain somewhere on the car. It doesn't happen if I drive it every day, but if it sits for about 5 days unused, the battery goes completely dead. I have read it has something to do with the DCS system in the car, but you have to pay the dealer a diagnostic fee to verify. I drive it enough I have not gotten it checked, but next time I am at the dealer I am going to ask them about it.
Used
2022 Subaru Ascent Limited 7-Passenger
Vehicle information
Features
Reviews
Purchase our Ascent June of 2022 ,love the vehicle it now
Purchase our Ascent June of 2022 ,love the vehicle it now has little over 44,000 miles on it put new tires on at 29,000 not because of wear but for long trips,brakes are still in great shape at last inspection,we are retired but travel with our dog companion,this car has traveled to New Mexico across to Florida and to Florida every winter and also to Maine and the comfort is just fantastic and our overall gas mileage is twenty five MPG and yes when and if we need to trade it will be another Subaru!
Used
2019 Honda Ridgeline RTL
Vehicle information
Features
Reviews
An Honest Review
I've had my '19 Ridgeline RTL-E for about 3 years now, she's my daily. Super comfortable ride, I'm 5'10 with long legs and I do wish that the driver seat would go back just a tad bit more. One thing that has spoiled me is the heated steering wheel, I love that feature. As far as the performance goes, it's pretty quick once you get going. I wish it was much more responsive rather than the slow take off it has now. The 6-speed transmission does worry me as I have heard some concerning things about it, and I love to keep my vehicles until they quit on me. Other than that, I do enjoy the rear power sliding window, and the speakers in the bed. Many of my truck buddies are impressed by this mid-size truck's handle and as am I.
Used
2016 Honda Pilot EX-L
Vehicle information
Features
Reviews
Great 3 row SUV.
Great 3 row SUV.. Drives a bit heavier in feel than my Honda CR-V. good performance. comfortable seats, quiet while driving, 25 mpg on highway..
Used
2022 Honda Pilot AWD Special Edition
Vehicle information
Features
Reviews
Great car on performance with loud road noise.
No complaints overall on performance and durability. Only drawbacks is road noise. If you like to avoid road noise, this car is not for you. noise is too much than expected. i even went to Honda dealer to report noise, they replied me this is normal honda noise.
Used
2025 Buick Envista Avenir FWD
Vehicle information
Features
Reviews
This vehicle is so beautiful, the space is perfect.
This vehicle is so beautiful, the space is perfect. The modifications in the car are amazing. The vehicle drives very smoothly, perfect to take on a road trip.
Used
2024 Honda HR-V EX-L
Vehicle information
Features
Reviews
So slow it’s almost unsafe!
So slow it’s almost unsafe! Front seats are not comfortable. Blind spot in side mirrors. Everything else is good. Base engine needs 40 more horses. Sport trim should have a turbo engine.
Used
2019 Honda Pilot EX-L
Vehicle information
Features
Reviews
Great for the family (Touring AWD 8 seats)
OVERVIEW: Found this used 2019 Pilot Touring with AWD, and 8 Passenger seating. It was in great condition. Exterior and interior colors were exactly what we wanted. Purchased it with aobut 74,500 miles on it, newish tires, roof rack rails (great for mounting a backback). Clean carfax. Overall, I'm super glad we got it. We hope we get 200k miles or more out of this Pilot just like we got on the old one The drivetrain is smooth and provides enough power to move us when all 8 seats are used. Lots of comfort and tech features came with this one. DRIVING: Very smooth transmission shifts. No gear hunting issues with the transmission like those reported on the earlier models, especially on the 2016. Feels more luxurious than sport which for us and the family, it's great. Plenty of power for a family hauler. You can use the paddle shifters in Sport mode. 4 AWD drive modes - Normal, Snow, Mud, and Sand. COMFORT: It's super quiet inside compared to the 2011 model. Not as much road or wind noise like our old Pilot. The steering and suspension handles the road nicely, especially on our crappy California pothole-filled roadways. Lots of room. Nice leather seating with ample leg room. Feels a little bigger than our 2011 Pilot. Kids confirmed it feels a little bigger. Front and middle row heated seats are great! Adjustable armrests for front driver and passenger give good support. Plenty of leg room in 2nd row. Small adults and large kids in the 3rd row will be fine. Feels roomier than the 2011. Lots of cup holders. Seats are easy to move and adjust. Single push buttons to move the middle seats forward to get in and out of the 3rd row seats! Easy to flatten them as well to give you room to haul stuff. Rear door sunshades are included in this trim as well. Sunroof with tilt comes with this model, too. Entertainment and Technology: The entertainment system is really nice. 8in touch screen with Apple CarPlay (Android Auto as well) is excellent. Love how GPS displays on the screen while having the ability to have other apps open on the phone. 10 Speakers sound great. The multiple information dashboard can be customized. Looks sleek. The screen is big, bright, colorful and I set mine to show the tripometer information - miles driven, MPG, and range. You have other options - Nav, AWD torque distribution, entertainment info, etc. Outside temp, ECON mode, Adaptive Cruise Control, Lane-Keep Assist System, safety systems, and other indicators are on-screen. Rear entertainment system has yet to be tested but it can play Blu-Ray discs and has an HDMI port and AC plug for another input source. Comes with 2 wireless headsets and a remote control as well. So far, we found 4 USB charging ports. There are lighter ports available as well in case you need more power. Can't wait to figure out CabinTalk when we go on a road trip. You can communicate both ways with the rear passengers using the internal mics, speakers, and Rear entertainment headsets. The motorized rear tailgate with hands-free kick motion open and close is nice to have as well. Keyless entry system with auto-unlock and walkaway auto-locking features are included as well. Remote start is also included with the Touring trim. Safety: Bright LED headlights and well-designed daytime running lights. Auto high-beam LED headlights were a nice surprise.The Adaptive Cruise Control and Lane-Keep Assist are freakily awesome. Keep your hands on the wheel though because it's not perfect. The camera and sensors can get confused. But they're good to have for safety and driving assist, especially on long rides on open highways. Blindspot monitoring, rear cross-traffic sensing, and parking sensors are included and help in those situations. I always disable the collision mitigation feature due to potential problems with the system potentially braking at wrong and dangerous times.
Used
2017 Honda Ridgeline Black
Vehicle information
Features
Reviews
Great, But Not Perfect
I leased my Ridgeline in January 2017 and bought it out of its lease at the end of 2019. I love that it's quiet, smooth, and drives more like a car or luxury SUV than a truck. The interior is sleek and I really like the in-bed trunk. I drive mostly highway miles and get ~24 mpg. It's closer to 25+ in the summer and 22 in the winter. It always shifted strangely and in 2021 (at 140,000 miles), it seized up and I brought it in for a diagnosis. They said my catalytic converters were fried, which was a $5,000 fix. Earlier that year, it had some fuel injector issues that were covered by recall. Asking the mechanic, he thought the fuel injector issue may have caused the catalytic converter damage. The next summer (at 180,000 miles), the same seize-up issue happened, so we replaced the transmission, which has fixed the issue. It shifts better now than it ever has. Luckily, my dealer was good to work with and did it at cost. I have only towed on two or three occasions, so I was surprised by the transmission issues. Overall, I have been satisfied with the vehicle and would buy another Ridgeline. It's big enough to tow the few small things I need to, the interior is comfortable and quiet, smooth driving, and I have been able to achieve the posted fuel economy (18/25).
Used
2017 Honda Accord EX
Vehicle information
Features
Reviews
Honda makes the most reliable cars on the planet.
I’m glad I got my first car back from the 1994 Honda accord Black coupe to a 2017 Honda Accord Black coupe. I only had my first car 2 months.
Used
2022 Mazda CX-5 Signature
Vehicle information
Features
Reviews
Love our Mazdas!
We have owned our 2022 CX-5 Turbo for 10 moths and it is a great vehicle. Our previous SUV was an Acura RDX Advance. It too was great but this Mazda is of a higher quality and $10-$15,000 less when purchased new. Every once in a while the doors don’t lock when I walk away (I have it set up to do so) and that is the only issue I have had in 10 months and 10,000 miles. I highly recommend any Mazda product. We also own a ‘21 Miata RF, have owned several Miatas along with a Mazda6 Signature and a CX-9 Grand Touring. All have been great vehicles.
Used
2015 Honda CR-V 2WD 5dr
Vehicle information
Features
Reviews
Take Us Back to 2011
Not an improvement over our 2011 CRV in any respect. The CVT sounds cheap, not an enough legroom, compass continual needs resetting and the stereo is marginal. Had to have a water pump replacement at 82,000 miles. No fun to drive and AWD isn’t the best.
Used
2023 Honda Civic Sport
Vehicle information
Features
Reviews
A car that looks good and save gas now in days!
After changing jobs and having to drive 100 miles round trip, I decided to buy the 2023 Honda Civic, I think it was the best decision of my life, not only does it save me a lot of gas but it looks spectacular on the outside and not to mention The interior is simply perfect with a lot of space, like any criticism there are negative points such as the sound system which in my opinion lacks power to be able to listen to your favorite songs at full volume, another point that I would like to highlight is that it lacks entry to the car without having to use your remote control even my 2011 grand cherokee has it, in a general perspective it seems like a good car for price, safety and appearance, it has been my first honda and I think I will continue with the tradition of continuing to buy this model for a long time
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Cars under $99,995 in Jefferson, WI by make
-
Chevrolet under $99,995 in Jefferson, WI
161 Great Deals out of 792 listings starting at $3,477
-
Ford under $99,995 in Jefferson, WI
199 Great Deals out of 764 listings starting at $3,799
-
Honda under $99,995 in Jefferson, WI
53 Great Deals out of 453 listings starting at $3,977
-
Jeep under $99,995 in Jefferson, WI
142 Great Deals out of 428 listings starting at $4,295
-
Toyota under $99,995 in Jefferson, WI
40 Great Deals out of 365 listings starting at $3,799
-
GMC under $99,995 in Jefferson, WI
76 Great Deals out of 364 listings starting at $8,900
-
Nissan under $99,995 in Jefferson, WI
48 Great Deals out of 251 listings starting at $3,000
-
Subaru under $99,995 in Jefferson, WI
52 Great Deals out of 244 listings starting at $5,488
-
RAM under $99,995 in Jefferson, WI
42 Great Deals out of 182 listings starting at $9,995
-
Kia under $99,995 in Jefferson, WI
44 Great Deals out of 165 listings starting at $4,977
-
Hyundai under $99,995 in Jefferson, WI
48 Great Deals out of 163 listings starting at $3,977
-
Volkswagen under $99,995 in Jefferson, WI
42 Great Deals out of 145 listings starting at $3,995
-
Cadillac under $99,995 in Jefferson, WI
15 Great Deals out of 105 listings starting at $3,499
-
Buick under $99,995 in Jefferson, WI
34 Great Deals out of 101 listings starting at $5,295
-
Dodge under $99,995 in Jefferson, WI
30 Great Deals out of 96 listings starting at $4,999
-
BMW under $99,995 in Jefferson, WI
19 Great Deals out of 85 listings starting at $4,600
-
Mazda under $99,995 in Jefferson, WI
16 Great Deals out of 84 listings starting at $4,978
-
Audi under $99,995 in Jefferson, WI
16 Great Deals out of 65 listings starting at $6,737
-
Lincoln under $99,995 in Jefferson, WI
10 Great Deals out of 56 listings starting at $6,179
-
Volvo under $99,995 in Jefferson, WI
16 Great Deals out of 46 listings starting at $12,899
-
Chrysler under $99,995 in Jefferson, WI
16 Great Deals out of 44 listings starting at $7,888
-
Lexus under $99,995 in Jefferson, WI
3 Great Deals out of 39 listings starting at $4,295
-
Acura under $99,995 in Jefferson, WI
6 Great Deals out of 35 listings starting at $6,999
-
Land Rover under $99,995 in Jefferson, WI
11 Great Deals out of 35 listings starting at $9,995
-
INFINITI under $99,995 in Jefferson, WI
5 Great Deals out of 33 listings starting at $6,995
-
Mitsubishi under $99,995 in Jefferson, WI
4 Great Deals out of 26 listings starting at $4,499
-
Mercedes-Benz under $99,995 in Jefferson, WI
2 Great Deals out of 24 listings starting at $6,000
-
Genesis under $99,995 in Jefferson, WI
10 Great Deals out of 22 listings starting at $26,977
-
Porsche under $99,995 in Jefferson, WI
5 Great Deals out of 22 listings starting at $9,995
Find great prices by city
-
Cars under $99,995 in Jefferson, WI
1029 Great Deals out of 4392 listings starting at $2,295
-
Cars under $99,995 in Johnson Creek, WI
1058 Great Deals out of 4820 listings starting at $2,295
-
Cars under $99,995 in Fort Atkinson, WI
1068 Great Deals out of 4654 listings starting at $2,900
-
Cars under $99,995 in Lake Mills, WI
1040 Great Deals out of 4560 listings starting at $2,900
-
Cars under $99,995 in Rome, WI
1196 Great Deals out of 5110 listings starting at $2,295
-
Cars under $99,995 in Lake Ripley, WI
1177 Great Deals out of 5179 listings starting at $2,900
-
Cars under $99,995 in Lake Koshkonong, WI
1141 Great Deals out of 4986 listings starting at $2,900
-
Cars under $99,995 in Cambridge, WI
1190 Great Deals out of 5235 listings starting at $2,900
-
Cars under $99,995 in Sullivan, WI
1803 Great Deals out of 7798 listings starting at $2,295
-
Cars under $99,995 in Whitewater, WI
943 Great Deals out of 3995 listings starting at $2,295
-
Cars under $99,995 in Watertown, WI
865 Great Deals out of 3905 listings starting at $2,295
-
Cars under $99,995 in Palmyra, WI
1539 Great Deals out of 6529 listings starting at $2,295
Find great prices on used cars in Jefferson, WI
- Used cars for sale under $5,000
- Used cars for sale under $6,000
- Used cars for sale under $7,000
- Used cars for sale under $8,000
- Used cars for sale under $9,000
- Used cars for sale under $10,000
- Used cars for sale under $15,000
- Used cars for sale under $20,000
- Used cars for sale under $25,000
- Used cars for sale under $30,000
- Used cars for sale under $40,000
- Used cars for sale under $50,000
- Used cars for sale under $100,000
Used cars by body style and price
- ${price_badge()}
- ${ami_badge()}
- ${battery_badge()}${ev_report_link()}
- ${hot_car_badge()}
- ${award_badge()}
- ${cpo_badge()}
${price_badge_description}
${ami_badge_description}
The EV Battery Rating is based on this vehicle's current expected range relative to the vehicles expected range when new. ${battery_badge_text}
This vehicle is certified pre-owned, backed by a manufacturer warranty, and typically undergoes a rigorous multi-point inspection to ensure quality and reliability.
This vehicle is currently in high demand given its competitive price, desirable features, and overall condition, and may have a higher chance of selling quickly.
