Save your search and get notified when new inventory arrives.
Contact seller
Customize your budget
Est. max vehicle price based on your desired monthly budget (...% APR*. and ...% sales tax)
$...*
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
About your privacy: Cars.com is asking for your ZIP and credit rating because it helps us to make an educated guess at your sales tax and loan interest. These two factors can greatly change your monthly payment.
New and used
2026 Land Rover Range Rover Sport
for sale
near
Palm River-Clair Mel, FL
20 matches
30 miles from 33660
Be the first to know!
Est.
$400
/mo*
- Down Payment
- $0
- Net trade-in value
- $0
- Months
- 72
- APR
- 7.0%
- Sales tax
- 0.0%
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$108,075
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Fuji White
Int. color: Deep Garnet
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622251
VIN: SAL1L9FU3TA620052
Reviews
Jaguar Land Rover St. Petersburg review
I've been a long time Jaguar fan and customer.
I've been a long time Jaguar fan and customer. My experience working with Jacob in sales and his manager, Greg was nothing short of outstanding, and I love my new F-Pace!
New
2026 Land Rover Range Rover Sport SE
$98,650
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Gray
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622277
VIN: SAL1P9EU9TA617081
Features
Convenience:
Remote Start
Entertainment:
Premium Sound System
Seating:
Leather Seats
Reviews
Jaguar Land Rover St. Petersburg review
We had a wonderful experience with Jacob Jenkins and the
We had a wonderful experience with Jacob Jenkins and the entire staff. They were extremely professional, knowledgeable and easy to work with.
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$126,570
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Santorini Black
Int. color: Deep Garnet
Fuel type: Gasoline
Transmission: Automatic
Engine: 4.4L V8
Stock #: 622249
VIN: SAL1L9E98TA618827
Reviews
Jaguar Land Rover St. Petersburg review
Kory was excellent at Jaguar Land Rover of St Petersburg.
Kory was excellent at Jaguar Land Rover of St Petersburg. Everyone at the dealership was kind, knowledgeable and made me feel at ease with no pressure or up selling. I highly recommend buying from them.
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$104,580
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Santorini Black
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622254
VIN: SAL1L9FU8TA616823
Reviews
Jaguar Land Rover St. Petersburg review
Sara Cribbs ALWAYS goes out of her way to provide
Sara Cribbs ALWAYS goes out of her way to provide Excellent Service!!! Because of her and one other very helpful employee I’m considering buying a new car with the Dealership within the next 3 months.
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$128,255
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Gray
Int. color: Deep Garnet
Fuel type: Gasoline
Transmission: Automatic
Engine: 4.4L V8
Stock #: 622279
VIN: SAL1L9E93TA621392
Reviews
Jaguar Land Rover St. Petersburg review
Skye was amazing and really helpful during the whole
Skye was amazing and really helpful during the whole process! Will definitely consider them in the future.
New
2026 Land Rover Range Rover Sport SE
$95,860
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Santorini Black
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622283
VIN: SAL1P9EU6TA619760
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$110,725
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Gray
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622233
VIN: SAL1L9FU5TA617038
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$103,705
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Santorini Black
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622278
VIN: SAL1L9FU3TA615384
Features
Convenience:
Remote Start
Entertainment:
Premium Sound System
Seating:
Leather Seats
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$104,870
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Green
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622287
VIN: SAL1L9FU4TA620531
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$128,965
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Blue
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 4.4L V8
Stock #: 622250
VIN: SAL1L9E99TA619646
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$104,635
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Green
Int. color: Cloud
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622255
VIN: SAL1L9FU5TA617086
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$105,910
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Gray
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622260
VIN: SAL1L9FU9TA619875
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$106,790
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Santorini Black
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622231
VIN: SAL1L9FUXTA616550
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$104,580
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Blue
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622218
VIN: SAL1L9FU4TA614521
Features
Convenience:
Remote Start
Seating:
Leather Seats
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$112,975
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Gray
Int. color: Deep Garnet
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622229
VIN: SAL1L9FU9TA614613
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$108,830
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Gray
Int. color: Cloud
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622217
VIN: SAL1L9FU9TA616006
Features
Convenience:
Remote Start
Entertainment:
Premium Sound System
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$113,520
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: British Racing Green
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622228
VIN: SAL1L9FU3TA615045
Features
Convenience:
Remote Start
Entertainment:
Premium Sound System
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$107,820
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Pearl White
Int. color: Deep Garnet
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622230
VIN: SAL1L9FU5TA614978
New
2026 Land Rover Range Rover Sport 5.0L Supercharged Dynamic
$106,170
Jaguar Land Rover St. Petersburg
Vehicle information
Ext. color: Santorini Black
Int. color: Ebony
Fuel type: Gasoline
Transmission: Automatic
Engine: 3.0L V6
Stock #: 622286
VIN: SAL1L9FU1TA620955
New
2026 Land Rover Range Rover Sport SE
$105,150
MSRP $105,150
Land Rover Tampa
Vehicle information
Ext. color: Fuji White
Int. color: Ebony
Drivetrain: All-wheel Drive
MPG:
18-26
Fuel type: Gasoline
Transmission: Automatic
Engine: 3L I-6 gasoline direct injection, DOHC, variable valve control,
Stock #: A615206
VIN: SAL1L9FU1TA615206
Features
Convenience:
Adaptive Cruise Control, Cooled Seats, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, HomeLink, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
Land Rover Tampa review
Great Experience with "Not From Here Purchase!"
efficient and professional. I purchased a fabulous pre owned vehicle from an internet ad and was able to come down, trade my car in and leave with my purchase in just a few hours!
There are additional matching cars outside your search area.
Partial matches are generated by applying your search criteria to a larger search area. Our goal is to help you discover additional cars that match your search preferences.
As a benefit to some of our dealer customers, we display their listings first.
New
2026 Land Rover Range Rover Sport SE
$97,610
MSRP $97,610
Land Rover North Dade
Vehicle information
Ext. color: 1cn
Int. color: 303py/
Drivetrain: All-wheel Drive
Fuel type: Gasoline
Transmission: 8-Speed Automatic with Overdrive
Engine: 3L I-6 gasoline direct injection, DOHC, variable valve control,
Stock #: NTA615439
VIN: SAL1P9EU5TA615439
Features
Convenience:
Adaptive Cruise Control, Cooled Seats, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, HomeLink, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 Land Rover Range Rover Sport SE
$92,980
Land Rover Treasure Coast
Vehicle information
Ext. color: Fuji White
Drivetrain: All-wheel Drive
Transmission: 8-Speed Automatic with Overdrive
Engine: Electric
Stock #: LR615674
VIN: SAL1P9EU4TA615674
Features
Convenience:
Heated Seats, Heated Steering Wheel, Keyless Entry, Navigation System, Power Liftgate
Entertainment:
Android Auto®, Apple CarPlay®, Satellite Radio
Exterior:
Alloy Wheels
Safety:
Backup Camera, Brake Assist, Rain Sensing Wipers, Stability Control
Seating:
Memory Seat
New
2026 Land Rover Range Rover Sport SE
$94,220
Land Rover Treasure Coast
Vehicle information
Ext. color: Gray
Drivetrain: AWD
Transmission: 8-Speed Automatic with Overdrive
Engine: Electric
Stock #: LR615526
VIN: SAL1P9EU0TA615526
Features
Convenience:
Heated Seats, Heated Steering Wheel, Keyless Entry, Navigation System, Power Liftgate
Entertainment:
Android Auto®, Apple CarPlay®, Satellite Radio
Exterior:
Alloy Wheels
Safety:
Backup Camera, Brake Assist, Rain Sensing Wipers, Stability Control
Seating:
Memory Seat
New
2026 Land Rover Range Rover Sport SE
$94,960
MSRP $94,960
Land Rover North Dade
Vehicle information
Ext. color: 1cn
Int. color: 303pj/
Drivetrain: All-wheel Drive
Fuel type: Gasoline
Transmission: 8-Speed Automatic with Overdrive
Engine: 3L I-6 gasoline direct injection, DOHC, variable valve control,
Stock #: NTA615915
VIN: SAL1P9EU0TA615915
Features
Convenience:
Adaptive Cruise Control, Cooled Seats, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, HomeLink, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 Land Rover Range Rover Sport SE
$102,715
MSRP $102,715
Land Rover North Dade
Vehicle information
Ext. color: Santorini Black Metallic
Int. color: 303py/
Drivetrain: All-wheel Drive
MPG:
18-26
Fuel type: Gasoline
Transmission: 8-Speed Automatic with Overdrive
Engine: 3L I-6 gasoline direct injection, DOHC, variable valve control,
Stock #: NTA615132
VIN: SAL1L9FU9TA615132
Features
Convenience:
Adaptive Cruise Control, Cooled Seats, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, HomeLink, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 Land Rover Range Rover Sport SE
$94,700
MSRP $94,700
Land Rover North Dade
Vehicle information
Ext. color: Fuji White
Int. color: 303pk/
Drivetrain: All-wheel Drive
Fuel type: Gasoline
Transmission: 8-Speed Automatic with Overdrive
Engine: 3L I-6 gasoline direct injection, DOHC, variable valve control,
Stock #: NTA615959
VIN: SAL1P9EU9TA615959
Features
Convenience:
Adaptive Cruise Control, Cooled Seats, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, HomeLink, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 Land Rover Range Rover Sport SE
$95,110
MSRP $95,110
Land Rover North Dade
Vehicle information
Ext. color: Santorini Black Metallic
Int. color: 303pk/
Drivetrain: All-wheel Drive
Fuel type: Gasoline
Transmission: 8-Speed Automatic with Overdrive
Engine: 3L I-6 gasoline direct injection, DOHC, variable valve control,
Stock #: NTA615366
VIN: SAL1P9EU4TA615366
Features
Convenience:
Adaptive Cruise Control, Cooled Seats, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, HomeLink, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
-
Prev - 1
-
Next
Land Rover Range Rover Sport prices by year
| Model year | Average price | Deals |
|---|---|---|
| 2025 Land Rover Range Rover Sport | $110,941 |
About the 2026 Land Rover Range Rover Sport
P360 S shown (base trim).
- Seating
- 5
- Door count
- 4
- Drivetrain
- All-wheel drive
- Combined MPG
- 0
- Transmission
- 8-Speed A/T
- Engine
- 355.0-hp, 3.0-liter, Straight 6 Cylinder Engine (Gasoline/Mild Electric Hybrid)
How much does the 2026 Land Rover Range Rover Sport cost?
The 2026 Land Rover Range Rover Sport price depends on trim level and optional features. Prices typically start at $77,600 and go as high as $169,500 for fully loaded models.
What are some similar vehicles and competitors of the 2026 Land Rover Range Rover Sport?
The 2026 Land Rover Range Rover Sport compares to and/or competes against the following vehicles:
Autobiography (2 styles)
| Style | |
|---|---|
| P550e Autobiography | P530 Autobiography |
| Inventory price | |
| Starting at $118,700 | Starting at $120,900 |
| Combined MPG | |
| 0 | 0 |
| Engine | |
| 542.0-hp, 3.0-liter, Straight 6 Cylinder Engine (Plug-In Electric/Gas) | 523.0-hp, 4.4-liter, 8 Cylinder Engine (Gasoline/Mild Electric Hybrid) |
Dynamic SE (3 styles)
| Style | ||
|---|---|---|
| P400 Dynamic SE | P530 Dynamic SE | P460e Dynamic SE |
| Inventory price | ||
| Starting at $90,800 | Starting at $103,700 | Starting at $95,100 |
| Combined MPG | ||
| 21 | 0 | 0 |
| Engine | ||
| 395.0-hp, 3.0-liter, Straight 6 Cylinder Engine (Gasoline/Mild Electric Hybrid) | 523.0-hp, 4.4-liter, 8 Cylinder Engine (Gasoline/Mild Electric Hybrid) | 454.0-hp, 3.0-liter, Straight 6 Cylinder Engine (Plug-In Electric/Gas) |
S (1 style)
| Style |
|---|
| P360 S |
| Inventory price |
| Starting at $77,600 |
| Combined MPG |
| 0 |
| Engine |
| 355.0-hp, 3.0-liter, Straight 6 Cylinder Engine (Gasoline/Mild Electric Hybrid) |
SE (1 style)
| Style |
|---|
| P360 SE |
| Inventory price |
| Starting at $83,700 |
| Combined MPG |
| 0 |
| Engine |
| 355.0-hp, 3.0-liter, Straight 6 Cylinder Engine (Gasoline/Mild Electric Hybrid) |
SV (1 style)
| Style |
|---|
| P635 SV |
| Inventory price |
| Starting at $152,000 |
| Combined MPG |
| 0 |
| Engine |
| 626.0-hp, 4.4-liter, 8 Cylinder Engine (Gasoline/Mild Electric Hybrid) |
SV Black (1 style)
| Style |
|---|
| P635 SV Black |
| Inventory price |
| Starting at $161,600 |
| Combined MPG |
| 0 |
| Engine |
| 626.0-hp, 4.4-liter, 8 Cylinder Engine (Gasoline/Mild Electric Hybrid) |
SV Carbon (1 style)
| Style |
|---|
| P635 SV Carbon |
| Inventory price |
| Starting at $169,500 |
| Combined MPG |
| 0 |
| Engine |
| 626.0-hp, 4.4-liter, 8 Cylinder Engine (Gasoline/Mild Electric Hybrid) |
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Similar Cars
-
BMW X7 for sale
43 listings starting at $81,999
-
Jaguar F-PACE for sale
1 Great Deal out of 68 listings starting at $52,490
-
Land Rover Range Rover Velar for sale
38 listings starting at $57,065
Research the 2026 Land Rover Range Rover Sport
2026 Land Rover Range Rover Sport by city
-
2026 Land Rover Range Rover Sport in Progress Village, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Brandon, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in East Lake-Orient Park, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Tampa, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Mango, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Gibsonton, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Bloomingdale, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Seffner, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Temple Terrace, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Riverview, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Valrico, FL
20 listings starting at $95,860
-
2026 Land Rover Range Rover Sport in Thonotosassa, FL
20 listings starting at $95,860
- ${price_badge()}
- ${ami_badge()}
- ${battery_badge()}${ev_report_link()}
- ${hot_car_badge()}
- ${award_badge()}
- ${cpo_badge()}
${price_badge_description}
${ami_badge_description}
The EV Battery Rating is based on this vehicle's current expected range relative to the vehicles expected range when new. ${battery_badge_text}
This vehicle is certified pre-owned, backed by a manufacturer warranty, and typically undergoes a rigorous multi-point inspection to ensure quality and reliability.
This vehicle is currently in high demand given its competitive price, desirable features, and overall condition, and may have a higher chance of selling quickly.