New and used 2025 Subaru Crosstrek SUVs for sale near Royalston, MA

Friendly & competent. Both sales and service departments are terrific! Communication is excellent in both sales & service. Website to schedule servicing is easy to use. I've worked with Ian in Sales and Morgan in Service over the years and have thoroughly enjoyed the experience.

I had a dinosaur car and finally traded in for the 2025 subaru crosstrek limited. Kinda expensive but, I feel safer driving it and the desert weather is harsh where I’m at so this car is very reliable. (4WD)

This is the second purchase I made from Bob Waite. That should say it all. He provided me with the necessary information and let me make my own decisions. He was not pushy, he responded right away whenever I reach out to him with any questions. He found what I was looking for at a fair price. I was in and out of the dealer whiten 2 hours. These people do not play games for profit. Very fair!!!

I just purchased my first ever Subaru, premium model. First month I racked up 5,000 miles. I like how it sits up high , very easy to get in & out. I've been using it diving Uber & getting ready to take it on Lake Superior Circle tour. I'm averaging 34-37. It's a little noisy on concrete pavement. Makes my F150 feel like a Cadillac . I actually like it more than I thought I would.

We purchased a Subaru Legacy from Subaru of Keene. Our salesperson Rob Laflamme was wonderful. He was very knowledgeable, helpful and kind. He listened to what we were looking for, answered all of our questions and matched us with the right car. If you’re looking for a Subaru and you want a salesperson who is friendly without being “pushy”, who listens to what you want rather than trying to just sell you any vehicle, go to Subaru of Keene, and ask for Rob.

I have been a Subaru owner for a number of years. I traded a 2022 WRX for the Crosstrek. The new vehicle meets my standards. Not the performance of a WRX but very smooth and comfortable.

Customer service people are kind and professional. He explained well what they were going to do. When I was waiting, he came to let me know the inspection was not performed even it expired. So that was good to know and they did it too.

Great process as usual! I will always shop here. I know that I will enjoy my new car. Great salesmen in Billy/Ian. Aleays a fine experience.

Buying a car from North end Subaru is like visiting with friends. This is our 3rd Subaru purchased there. They are always friendly, honest and trustworthy. Working with Mike Pinto, who sold us our first car was friendly and professional. Our salesman was Greg Nuorimo who sold us our second and third cars was patient, flexible. He makes you feel comfortable, he won’t pressure you, which is why he gets repeat customers. Mike Sparks in financing was incredibly helpful. Customer service and prices are hard to beat. Thank you for helping us make this pleasant and comfortable.

Bob in his role was very cordial and patient explaining the intricates of the car that we were interested in. Tom in his role was cordial, patient and went above and beyond to meet our several needs in the process. He displayed impeccable tolerance, patience and knowledge.

Everything looks spectacular when I walked out after finalizing my purchase, if I had any doubts about the service I'd have gotten, as the car I bought, I was to the utmost satisfied. Very professional, great team. Thanks guys, and best of luck! I'd definitely recommend this dealership without any reservations or doubt! Beautiful cars everywhere, used and new; the satisfaction I left with, I want to give a big thank you to the whole crew.

I've never been one to trust a car salesman but, that said, I've purchased several cars from North End Subaru over the years and 1. the process keeps getting easier and 2. I feel like I'm being treated fairly. Greg is always very helpful with finding me exactly the car I want and making the entire purchasing process smooth and pretty much effortless. They play fair with my trade-in and actually offered me more than I expected. Greg spent a good amount of time and went through the entire car with me at delivery showing me all of the many features.

Adam Zinn and Jason Kennedy made leasing my new crosstrek a wonderful experience. I felt safe, informed, respected, and very happy. I recommend Subaru of Keene to anyone who seeks a professional no hassle no hard sales tactic experience. My partner will also buy his next Subaru there and even though there are Subaru dealerships closer to us we will continue our we hope long relationship with Jason and Adam. I am over the moon with my beautiful new car and feel compelled to share Adam and Jason’s expertise and kindness with the universe. Thank you Jason and Adam and everyone at Subaru if Keene who made this an exceptional experience for me. Nora L. Greenfield, MA

Always a perfect experience at this dealership. Whether buying or servicing my car the job is always done right the first time and in a perfect time and manner!

Robert Laflamme ~ Sales specialist was amazing ! He got me the car i asked for and was very personable throughout the process. I will definitely continue to go thru Subaru of Keene for all future car needs and ask for Robert !