New and used 2025 Toyota RAV4 SUVs for sale near Fitchburg, WI

Awesome buying experience working with Robyn and TJ my finance guy. Great staff and dealership! I keep coming back car after car and will recommend East Madison Toyota to anyone!

Our 2nd RAV4 (since 2014) was purchased brand new from Cobb Co Toyota only 3 weeks ago and I’m very pleased with this loaded 2025 xle premium build quality, comfort, tech features and drivability thus far. Looking forward to many years of pleasant ownership of experience and reliability with this vehicle.

Jean, was very helpful and pleasant with our purchase yesterday. We had been looking for a Grand highlander and he had it ready for us when we arrived. The vehicle was also discounted after only 11 days on the lot which was also great. Had just the right features and we like it very much so far! The purchase did take 2 hours, but we were not sitting around much the attendant who told us about our car features, was also great although I cannot quite remember his name at the moment. We are a satisfied customer. All the employees we interacted with were great!

Excellent car, excellent service. I have a custom built RAV4 Limited so I paid a bit more than the MSRP for a standard RAV4 but it was worth every cent. This is my first SUV and my third Toyota. I really can’t say enough good things about it. It’s about the same size as most compact SUVs but it has plenty of room inside and is quite comfortable. The features are unreal. It does everything except drive itself but it will stop itself if you’re about to hit something. :) I’ve only had it about a month but based on my other Toyotas I hope I’ll have this one years to come. I gave my 2003 Camry to a friend and it is still running!

No haggling on trade value or vehicle price. Steered us toward best value and moved through the process quickly. All involved were invested in a positive outcome.

This is my third RAV4. I like the comfort of it and the smooth ride. It's a hybrid and gas mileage has been excellent. I would recommend it.

Can't recommend this dealership enough. Everything from my salesperson (David) to paperwork was great. Very professional and understanding. If you're looking for a Toyota, look no further!

Our sales person Jim Gesselle was very knowledgeable about the vehicle I chose. He went above and beyond staying in contact and updating me on the delivery process.

Everything with this dealership goes smoothly and, in the customers favor. Cannot recommend this place more! If you are ever looking for a car stop by this place first before anywhere else.

Absolutely amazing dealership. I will keep coming back for all my car needs and services. They treat me like a person not like the other one on the west side.

Just got my 5th RAV Premium hybrid from East Towne Toyota ( had Corolla and Camrys in the past since 1977) Love working with past and present staff: Sam and Ben Lancaster, Gary Cooper, Tashi (5 stars), Andrea Bagley ( 5 stars also) Joel, Jonathan, Rudy ( 5 stars too) and your courtesy drivers like Mike. Even the parts sales team! Regrets if I missed anyone You have good coffee too. Hope I can be around long enough to buy many more quality vehicles going forward. Thanks Toyota ( the Toyota Way - I have that book)