Ford's Bold New Soul Patrol

“American Idol” winner Taylor Hicks has just become the celebrity face of Ford’s relatively new “Bold Moves” advertising campaign. Ford is aiming at lifestyle rather than product with the new campaign, suggesting the “bold” out there will prefer Ford’s cars and trucks.

Hicks made a name for himself on the popular TV show by his wild — and dare we say bold — dancing and facial expressions. The song “Possibilities” can be sampled here and serves as the backdrop for Ford’s new radio and TV commercials, which debut tomorrow to promote its Drive On Us sale.

[Source: Ford]