Chrysler Ends 60-Day Money Back Guarantee, Extends Incentives

Despite Chrysler’s media blitz on the guarantee, only 21 buyers chose to invoke the money-back guarantee instead of taking other Chrysler incentives, such as cash-back or low-interest financing. That’s a tiny percentage of buyers over the past two months, with sales over that time period at nearly 200,000 vehicles.

Except for Ram, all of the Chrysler brands opted out of continuing the program after the initial two-month period, said Ralph Kisiel, a Chrysler Group spokesman. The majority of Chrysler shoppers were opting for financing incentives, not the money-back pledge, he said. Those incentives include zero-percent financing for up to 60 months on 2010 models.

In other Chrysler news, the company announced it will team up with U.S. Bank to make leasing easier for its customers interested in Chrysler’s remaining 2010 models, including the 300, Town & Country, Dodge Charger, Grand Caravan, Journey, Nitro, Jeep Wrangler and Liberty vehicles.

Ally Bank, which financed or leased 50 percent of all Chrysler retail sales year to date, is also offering bonus cash on some vehicles.

For detail incentives, continue reading below:

Ram
Ram continues the 60-day money-back guarantee for 2010 Ram trucks. Consumers can purchase a Ram truck, drive it for two months without payments and return it if they are not satisfied. Or, consumers purchasing a 2010 Ram truck can choose financing rates as low as zero percent for up to 60 months through Ally Financial on some models.

• Consumers purchasing a 2010 Ram 1500 Crew Cab financed through Ally Financial are eligible for $3,500 in Consumer Cash.
• Consumers purchasing a 2010 Ram Heavy Duty financed through Ally Financial are eligible for $2,000 in Consumer Cash.  
• Consumers purchasing a 2011 Ram Heavy Duty financed through Ally Financial are eligible for $1,000 in Consumer Cash. 

Jeep
Consumers who purchase most 2010 vehicles can choose zero-percent financing for 60 months or Consumer Cash of up to $4,500.

• Consumers who purchase a 2010 Liberty, Grand Cherokee or Commander and finance through Ally Financial are eligible for up to $1,000 in Ally Financial Bonus Cash.  
• Consumers who purchase the all-new 2011 Grand Cherokee through Ally Financial are eligible for financing rates as low as 1.9 percent for 36 months.

Chrysler
Consumers purchasing 2010 vehicles can choose zero-percent financing for up to 60 months through Ally Financial or Consumer Cash of up to $3,000.

• Consumers purchasing a 2010 model year Chrysler also are eligible for 1.9 percent financing for up to 72 months through Ally Financial.  
• Consumers who lease a 2010 300, 300C or Town & Country through Ally Financial are eligible for lease bonus cash of up to $2,000. 

Dodge
Consumers purchasing most 2010 vehicles can choose from zero-percent financing for up to 60 months or Consumer Cash of up to $3,000.

• Consumers who purchase the 2010 Charger can choose from zero-percent financing for up to 72 months or Consumer Cash of $3,000.  
• Consumers who lease a 2010 Charger, Journey or Grand Caravan through Ally Financial are eligible for lease bonus cash of up to $2,000.