2011 GMC Sierra Heavy Duty Hoops it Up with Dude Perfect

GMC emphasizes the professional-grade engineering of its trucks, so it has teamed up with Dude Perfect, a group of students from Texas A&M known for making amazingly intricate and challenging basketball shots, to introduce the new 2011 Sierra Heavy Duty pickup truck.

Television commercials for the 2011 Sierra HD start running next month, but here's a sneak preview of the first one. A sits in the frame while Dude Perfect nails a basket from a moving airplane.

John Schwegman, U.S. marketing vice president for Buick-GMC, introduced the campaign earlier this week in Detroit at a GM fleet preview event.