Mitsubishi to Kill Eclipse, Galant, Endeavor
That’s led the automaker to make a drastic shift in its product planning.
It announced yesterday that the Eclipse coupe, Galant sedan and Endeavor SUV would be phased out of the lineup by 2013. While the idea of killing those slow-selling products seems significant, 2013 is a long way away. It seems that these models will still be on sale as new units for the next two years.
What’s Mitsubishi going to replace them with? Small cars as well as electric vehicles.
The company says it planned to offer six new plug-in hybrids or all-electric vehicles by 2015. One of them is the i-MiEV, which goes on sale in the Western U.S. at the end of 2011.
No other details on the other models were given, however.
If Mitsubishi can reinvent itself as the small, efficient brand, it may have a chance of regaining its market share. But after testing one of its newest and most anticipated models recently — the 2011 Outlander Sport — Mitsubishi needs to work on execution as well as strategy.
Mitsubishi to Discontinue Eclipse and Galant (NYT Wheels Blog)
