2015 Chevrolet Silverado Custom Package Video

With all the attention on luxurious and more expensive trim packages for light- and heavy-duty pickups, it's nice to see that at least one manufacturer thinks there's value in a back-to-basics approach.

During the 2015 Chicago Auto Show we had a chance to take a closer look at Chevrolet's new Silverado 1500 Custom double-cab half-ton special edition. And we liked what we saw.

Orders are likely to strike at the heart of the truck-buying segment due to its stylish exterior and no-frills interior. Pricing will start around $33,000 and includes Chevy MyLink, 4G LTE and a 5.3-liter V-8.

Cars.com photos by Evan Sears