2017 Honda Ridgeline Gets In On Bed War

Call it jumping on the bandwagon or just opportunistic marketing, but Honda engineers are pushing their redesigned 2017 Ridgeline straight into the Bed Wars with their own composite bed.

Why anyone would dump expensive landscaping rock into an unlined pickup bed is beyond us, but that’s where the Chevy versus Ford competition, with steel versus aluminum beds, has brought us.

Here’s the latest shot fired by Honda. The Ridgeline, like the Toyota Tacoma, uses a bed made of a composite material that acts much like a permanent spray-on or plastic bedliner. We don’t expect this to be the end of the “controversy,” but just a short detour before we get back to the fact that both Ford and Chevy half-ton sales could like take a hit in June.