2019 Ram 1500 Gets Simplified Trim Lineup


Departing from Ram's previous strategy, the all-new 2019 Ram 1500 pickup truck will offer just seven trim levels. Where Ram previously had 11 (or 12, depending on how you count) different trim levels, the new pickup offerings will be simplified, but will still allow customers to order a truck the way they want it to look and work. Just about every trim level can be had with either a Sport (more body-color trim pieces) or Chrome package (shiny grille, bumper, mirrors and door handles).

We got a look at several of the trim levels in Detroit, where the Ram made its debut at the 2018 North American International Auto Show. From least to most expensive, here are the trim levels:

This is the entry-level offering is for commercial or work-duty buyers who don't need any frills or luxuries.

This is the half ton's most fuel-efficient model that is likely to appeal to fleet buyers who stack up the miles with work chores. Although not officially a separate trim package, it is dedicated category. 

Big Horn
This moderately well-equipped model offers some style and accents, inside and out. It's likely to be the heart-of-the-market model.

The sportiest model of the bunch, preferred by the more adventurous 4×4 off-road crowd. For 2019, Ram added a Quad Cab to Rebel lineup as well as a choice between four-corner airbags or steel coil springs.

This is the first luxury model; it boasts a large leap forward with display screen, feature and package options that pack a lot of value.

The basic western theme trim has been the strongest seller for Ram in the Southwest, but it is spreading steadily to wider markets. Soft leather is key.

This is the top-of-the-line choice for those who don't like compromise or not having the best sights and sounds from their pickup.

The new Ram will go on sale in the next two months, with pricing to be released closer to its on-sale date. We'll get our first chance to test, tow and haul with the new trucks later in February. photos by Christian Lantry



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