Buy A VW, Get A Guitar
In one of the most bizarre bits of marketing we’ve seen, Volkswagen announced today that any customer that buys or leases a 2007 Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible will get a custom guitar that can play through the car’s audio system. Each guitar is custom made to match the car itself: it comes in the same color and has the car’s Vehicle Identification Number displayed on it, in addition to various VW emblems. Obviously, the marketing campaign, featuring rocker Slash and sort-of rocker John Mayer, is for the First Act guitar company itself, but we’re guessing VW hopes to sell a few more cars at the same time. Click below for a closer look at the First Act GarageMaster model VW buyers will get.
[Volkswagen via Jalopnik]
