Cadillac CT5 Hopes to Hit the Right Notes With Luxury Sedan Shoppers
Cadillac has given us a first look at its coming new CT5 mid-size sedan, released along with the first in a series of weekly teaser videos that will lead up to car’s unveiling in mid-April at the 2019 New York International Auto Show.
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Shop the 2019 Cadillac CTS near you
For the teaser kickoff, we only get a look at the exterior, which does show a handsome sedan. The CT5 effectively will replace the aging CTS in the lineup, slotting in above a coming new CT4 compact to replace the ATS and below the big CT6, but Cadillac has indicated it might be packaged and priced differently from the CTS. In size at least, rivals will include the Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
Cadillac has provided a few more details on the new sedan, including that it will ride on a new version of GM’s rear- and all-wheel-drive platform. The base engine will be a turbocharged 2.0-liter and optional will be a twin-turbo 3.0-liter, each mated to GM’s 10-speed automatic transmission. Cadillac also said it will come in Luxury and Sport flavors with different appearance details and ride tuning.
The weekly social media teasers, including on Cadillac’s YouTube channel, will feature autonomous sensory meridian response videos, images and “distinct sounds designed to create a physical response” — i.e., make your brain tingle. Cadillac calls it a “Sensory Symphony” series. We’ll see if it lives up to the hype, but sounds will include the notes of the twin-turbo 3.0-liter, audio from its Bose sound system and the custom black-and-white camouflage wrap being slowly peeled away to reveal the exterior.
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“The Cadillac CT5 is meant to overwhelm all of the senses, and that’s why we’re using ASMR-style videos to showcase its features,” said Deborah Wahl, Cadillac chief marketing officer, in a statement. “The ‘Sensory Symphony’ videos are designed to convey for viewers the same satisfying feeling that arises from driving this car.”
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