Do Awards Sell Cars?
Ford is launching a new ad campaign touting its recent success in J.D. Power’s Initial Quality awards, where five of its models took home prizes, more than any other automaker. The tagline for the campaign is “Put the pedal to our medals.” We admit it, that’s kind of clever. Ford is also beefing up the cash back on the F-150 pickup and new F-250 Super Duty by $1,000 and $500 respectively.
When we hear of moves like this new ad campaign we naturally wonder: “Does this really work?”
That means we’re asking you: Will awards and ads about quality bring you into the showroom or make you consider a Ford product?
Ford Launches Ads, Deals (The Detroit News)
Related
Current Incentives (Cars.com)
Ford Models Top New J.D. Power Quality List; Mercedes Radically Improves (KickingTires)
