CARS.COM — Dodge has started a whisper campaign in hopes that, in the words of Bell Biv Devoe, “you’ll fall in love and you’ll be screamin’ demon.” The automaker today unleashed its second teaser video for the devilishly enticing 2018 Dodge Challenger SRT Demon. The Hellcat-challenging Challenger will be unveiled in April at the 2017 New York International Auto Show.
The first vid, released earlier this month and titled “Cage,” shows a ferocious robotic feline form that would look at home in a Michael Bay “Transformers” movie escaping imprisonment at the “Dodge Research Lab in Detroit, Michigan” (despite taking place, in part, in what appears to be the 2nd Street tunnel in downtown Los Angeles). This Hellcat chomps down on a fuel tank and transforms into a humanoid devil dude as Metallica’s “Fuel” plays and the slogan “Domestic. Not Domesticated.” drives the point home.
The latest video, “Reduction,” depicts the Demon — in an X-ray-like silhouette showing the different parts of the powertrain light up with electricity with every menacing rev of the engine — rolling onto a scale. The needle of the readout showing “Total Mass Reduction” bounces before finally resting in roughly the 10 o’clock position, demonstrating the Demon’s purported 200-plus-pound weight loss compared with the Challenger Hellcat.
Dodge says the video series will drop more and more hints about what we can expect of the Demon, with the countdown clock ticking down to the release of each successive installment right up until the tarp drops in NYC.
“Based on the clues given in the video,” Dodge said in a statement, ” ‘adjustments’ have been made to the wheels, steering, suspension, brakes, interior construction and components.”
We’ll, of course, be on site at the New York auto show to watch the Demon unleashed live. In the meantime, you can follow the automaker’s breadcrumb trail at www.ifyouknowyouknow.com.