First Look: Kia's New Soul

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Kia has released the first image of its production Soul. The compact hatchback will battle the Scion xB and Nissan Cube – which is also supposed to come to the U.S. next year. The Soul will be officially unveiled at the Paris auto show in October, but we finally got official confirmation that Kia is going to put it on sale.

This is a big deal for Kia. The company has been known as a value option for some time, but has offered little in terms of design or style to set it apart. Even if the Soul is just an average performer in the segment, its looks will still draw people into showrooms. There’s no word on when the Soul will go on sale in the U.S., or how much it will cost.

What do you think? Will Kia’s xB-fighter do well or fall flat? For more scrutiny check out a larger image of the production Soul in red below.

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Kia Soul Concept Car (
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Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David Thomas

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