Ford Ad Leads to Confusion

Perhaps you’ve seen the Ford ads that offer to “Swap Your Ride” with unwitting consumers who think they’re getting a new Ford for a limited amount of time for a market research study. As it turns out … no. They’re actually part of an elaborate ruse to get positive comments for advertising fodder. However, one Boston-area man thought the ad — which ties into a cash-back offer if you trade in your car for a new Ford — was saying anyone could trade in their old car for a new Ford for free.

That’s when he met a Boston-area Ford dealer who had to fill in the poor man about the intricacies of advertising.

Here’s My Honda, Where’s My Ford? (The Detroit News)