Ford May Sync With BlackBerry

By Joe Bruzek
March 5, 2015
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Sync is the voice-activated central command system used to connect mobile devices, entertainment and emergency services within Ford’s lineup of cars, trucks and SUVs. Though developed by Ford, at the core of Sync is Microsoft’s Windows Embedded Automotive software. Well, for now, anyway. An unnamed industry source says the next-generation Sync is going to ditch Microsoft for BlackBerry’s QNX automotive unit used by many other major automakers, according to USA Today (read more here).

Cars.com’s struggles with Ford’s Sync-powered MyFord Touch are no secret, and new background software could potentially speed up a lot of the lag and address glitches we’ve experience with the system. Still, the layout and hands-on interface of MyFord Touch is our biggest sore spot. Meaning, the new software could be amazing, but without an update to the interface drivers use every day there could still be problems.

Cars.com’s Issues With MyFord Touch

Cars.com photo by Evan Sears

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Managing Editor
Joe Bruzek

I manage Cars.com’s daily news publishing and execution of Editorial strategy. As a lifelong enthusiast, I’ve worked in the automotive industry for over 20 years, attending Universal Technical Institute for my Automotive Technology Certificate before continuing education for technical writing and journalism, where I graduated with my Bachelor of Science in Technical and Professional Communication with emphasis in Journalism and Automotive Technology. Since starting at Cars.com in 2006, I’ve reviewed hundreds of cars and tested new cars in almost every setting, from standardized fuel economy and cargo to dynamic testing such as drag-strip acceleration, towing, off-road and rock-crawling. I’m a juror on the World Car Awards panel of journalists from around the world that vote on their favorite car of the year, as well as a member of the Midwest Automotive Media Association.

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