Nothing helps maintain strong sales of a newly redesigned pickup truck better than the occasional special edition package. Ford has probably been the best player on the field in this regard during the last decade or two, but Ram and GM seem to be getting better at it lately.
Just three weeks ago, we showed you the 2015 Chevrolet Rally Edition Silverado; now GM is touting two new special edition entries in the full-size segment: the 2015 GMC Sierra 1500 Carbon Edition and the 2015 Chevrolet Silverado UT Edition (can't say Longhorn Edition because that belongs to Ram).
The GMC Sierra Carbon Edition will come in three flavors: the Carbon 22 (with 22-inch rims in SLE double- or crew-cab models), the Carbon 20 (with 20-inch rims in SLE double-cab trim) and the standard Carbon Edition (with 18-inch rims with double-cab base-level trim). Each level will offer unique carbon fiber appearance graphics and a painted grille and body-colored door handles and mirrors, with the standard model including a few options like a remote keyless entry, 110-volt plug, and LED cargo lighting. The Carbon Edition comes standard with the 4.3-liter EcoTec3 V-6, but the 5.3-liter V-8 is an option as are 4×2 or 4×4 configurations.
The Chevrolet Silverado 1500 UT (University of Texas) Edition, as you might expect, comes in only one color (Sunset Orange Metallic) and has the UT Longhorns logo painted on the bed and tailgate; you'll also find the logo in the interior. The UT can be ordered nationwide but must be packaged in either double-cab LT or LTZ trim or crew-cab LTZ trim with the Texas Edition Package.
If you're wondering why UT gets special treatment, it's because Chevrolet announced last year it had entered into a multiyear sponsorship deal as the official truck of Bevo, the Texas Longhorns' wide-horned mascot. The extra decals and special color carry a $795 price tag in addition to the price of the truck.
For pricing and to read the full 2015 GMC Sierra Carbon Edition press release, click .
To read the full 2015 Chevrolet Silverado UT Edition press release, click .
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