No Surprise: Mileage More Important

J.D. Power and Associates released a new Escaped Shopper Study that found that 17% of shoppers changed their mind about what new car to buy because of mileage. That’s up from 13% last year. As gas prices stabilize well below the $3 mark, this ratio could change, but with the recent attention mileage has gotten in the media and even car commercials, we doubt the trend will reverse.

Of course, the top two reasons buyers choose one vehicle over the other is total price — 36% — and the amount of the monthly payment — 31%.

[Consumers Tell J.D. Power Mileage Matters More Now, Detroit Free Press]