Polestar Doubles Down on EV Plans While Others Pull Back
What Car Shoppers Need to Know
- Polestar today announced plans to debut four new electric vehicles in the next three years.
- Polestar’s expansion plans are in stark contrast to other brands’ EV production plans; many are canceling current EVs as well as future models in light of shifting demand and an uncertain tariff landscape.
As automakers pull back on EV plans or ditch them altogether (Volkswagen halted ID. Buzz production, and Tesla discontinued the Model X and Model S), the all-EV brand Polestar is charging full speed ahead. The marque today announced plans to debut four new EVs in the next three years, expanding its current lineup of three vehicles that include the 2 sedanlike hatchback, 3 mid-size SUV and 4 coupelike SUV.
Related: 2025 Polestar 4 Review: Not Looking Backwards
By 2028, the brand plans to bring the following four new models to the market. The 5 performance sedan will go on sale in the summer, followed by a new version of the 4 coupelike compact SUV at the end of 2026. Next, Polestar plans to launch the next generation of the 2 sedan in early 2027, followed by the all-new 7, a premium compact SUV that should hit the market in 2028.
Polestar’s EV expansion plans are in stark contrast to the shrinking plans of one of its key rivals, Tesla. In January, the automaker announced that it’s killing the Model S sedan and Model X SUV to focus instead on building robots.
Tesla and a number of other EV automakers — such as Acura, Ford and Volkswagen, to name just a few — have shifted current and future EV production plans due to cooling sales, dwindling demand likely due in part to the demise of the federal EV tax credit and an uncertain, ever-changing tariff landscape.
Polestar Sales Growth
But Polestar said it’s coming off of its best sales year yet, and it plans to capitalize on that momentum with a freshened and expanded lineup. In 2025, Polestar said it sold 60,119 cars, up 34% compared to 2024 sales.
“Combined with our continued retail sales network expansion and a growing customer base, we are setting the foundations for profitable growth and operational improvement,” Michael Lohscheller, Polestar CEO, said in a statement.
Some Polestars Are Polarizing
The sales numbers look encouraging, but Polestar vehicles aren’t for everyone. According to the marque, the 4 coupe is its current bestseller, but Cars.com editors noted some major ergonomic challenges during our test of the 4 — chiefly, its lack of a rear window that adversely affects the driving experience, as well as a tricky control layout with what should be straightforward controls placed in inconvenient screens.
Will the new models have more widespread appeal in terms of ergonomics and vehicle controls? According to a new J.D. Power Dependability Study, car consumers are struggling with the overcomputerization of vehicles and their infotainment systems, so we hope the answer is yes.
Check out all of our Polestar reviews.
More on Polestar From Cars.com:
- 2025 Polestar 3 Review: Understated Electrified Luxury
- 2024 Polestar 2 Review: New Layout, Same Issues
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