Ram isn't wasting any time. From the looks of it, the truckmaker will start hitting the airwaves immediately with TV commercials to let the world know there's a new choice in the half-ton pickup truck class: the . The new pickup debuted at the 2018 North American International Auto Show in Detroit, where it was named Best in Show by sister site Cars.com.
This first commercial — we're guessing several more will be rolled out during the next few months — features the fast-rising country group The Tennessee Kids singing Ram's new theme song while a diverse series of Americans are shown working alongside a new Ram 1500. The song — the familiar "Thank God I'm a Country Boy" — aims its message at the heart of the average truck owner, emphasizing hard work, loyalty and courage.
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