Yes, you read that right: Subaru of Plano, a suburb of Dallas, is selling a pre-paid two-year lease on a new Subaru Impreza for $1 with every purchase of a 2009 Outback. Buyers will have to pay the sales tax and bank acquisition fees on the Impreza, which starts at $17,495 and has a national lease deal of $179 a month for 36 months. The Outback starts at $22,295.
Dealership owner David Thomas — no relation — says he got the idea from a Best Buy sale. He started the deal on Black Friday, the traditional big retail sales day after Thanksgiving. He brought it back for the Christmas holiday because it had been so successful, nearly doubling sales. Thomas says the local Nissan dealer is now offering a similar incentive.
There is one little problem, though: The deal only pays off for Thomas if the Impreza’s resale value holds up after two years.
The campaign is going on through Jan 2, so if you need two cars for the price of one, at least for two years, get down to Plano, Texas.
Subaru dealer entices buyers (Dallas Business Journal)