Many truckmakers use the annual Specialty Equipment Market Association Show to gauge public interest and excitement for new accessories or full-blown new pickup truck models. Ram showed off the Macho Power Wagon concept at the 2016 show, running through Friday in Las Vegas. Done in Macho Mango, the concept got a lot of attention at the Mopar booth. It certainly caught our eye and had us diving in for a closer look.
Cars.com photos by Evan Sears
