The People’s Car may just be the people’s champ. Despite facing increased costs from tariffs on its imported vehicles, Volkswagen announced that it plans to keep its current prices steady through the end of June. Instead of passing additional costs on to the customer, the brand will simply absorb those extra costs on their end.
A Volkswagen representative confirmed to Cars.com in an email that this promise extends to every component of a vehicle’s price, including both the MSRP and fees such as destination.
Volkswagen also kept its pricing the same through May, so this announcement merely continues that through June. The company has a little bit of extra capacity to absorb import costs given its sizable U.S. manufacturing footprint. While two of its most affordable cars — the Jetta and Taos — are assembled in Mexico, and its retro ID. Buzz electric van comes from Germany, much of VW’s American-market inventory is assembled in the United States. The Tennessee-built all-electric ID.4 SUV even ranked as the third most American vehicle on sale in the 2024 American-Made Index.
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News Editor
Stef Schrader
News Editor Stef Schrader joined Cars.com in 2024 but began her career in automotive journalism in 2013. She currently has a Porsche 944 and Volkswagen 411 that are racecars and a Mitsubishi Lancer GTS that isn’t a racecar (but sometimes goes on track anyway). Ask her about Fisher-Price Puffalumps.