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VW Beetle Dune Concept Car Needs More Dune, Less Beetle

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Search for “Beetle dune buggy” online and what pops up are knobby-tire, flared-fender, jacked-up vintage Beetles ready to blow through the top of a dune. The Volkswagen Beetle Dune concept introduced at the 2014 North American International Auto Show in Detroit is a modern “Baja Bug” for the 21st century, though this Beetle Dune doesn’t look ready to jump much more than a shallow curb.

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I’m no way an old Beetle enthusiast — they’re a die-hard bunch — but this concept goes about 75 percent in the direction of what I’d imagine for a modern dune-buggy concept.

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Bonus points go to VW for the additional 2 inches of ground clearance and built-in ski rack, as well as using the 210-horsepower turbocharged Beetle R-Line as a foundation. Gloss-black “blades” surround the wheel arches and widen the body by 2.2 inches, and the front and rear track widths are increased.

Just a little tweaking, though, could have transformed this sunset beach cruiser into a Beetle off-roaders would geek out over. Imagine the Beetle Dune concept with wider fenders, knobbier tires and a huge light bar over the roof. Strap a few gas cans on the back and let’s see that Mad-Max Beetle do some damage. But this isn’t the old Beetle, and the civility of the new Beetle perhaps is more in line with skiing in Aspen, Colo., or snowboarding in Florence, Ore., as Volkswagen suggests possible with the Beetle Dune concept.

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Managing Editor

I manage Cars.com’s daily news publishing and execution of Editorial strategy. As a lifelong enthusiast, I’ve worked in the automotive industry for over 20 years, attending Universal Technical Institute for my Automotive Technology Certificate before continuing education for technical writing and journalism, where I graduated with my Bachelor of Science in Technical and Professional Communication with emphasis in Journalism and Automotive Technology. Since starting at Cars.com in 2006, I’ve reviewed hundreds of cars and tested new cars in almost every setting, from standardized fuel economy and cargo to dynamic testing such as drag-strip acceleration, towing, off-road and rock-crawling. I’m a juror on the World Car Awards panel of journalists from around the world that vote on their favorite car of the year, as well as a member of the Midwest Automotive Media Association.

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