What's in the Box? Dodge Demon Ad Teases Devil Inside
CARS.COM — The countdown continues until the unveiling — or should we say unleashing? — of the 2018 Dodge Challenger SRT Demon, the automaker’s all-new halo from hell. Dodge just released the fourth video in its cryptic ad campaign leading up to the car’s reveal at the 2017 New York International Auto Show. The videos drop hints about what muscle car enthusiasts can expect.
Related: Dodge Demon Teaser Video Drops Hellish Hints
The latest video, titled “Crate,” finds a race-suited-and-helmeted driver opening a large box and pulling out car tools one after another until they’re strewn about the floor. Viewers get a better (if blinking-quick) look at this veritable Pandora’s box o’ stuff at the end of the spot.
Dodge said in a statement that this latest ad brings the Demon’s “true mission” more clearly into focus, and it appears to be one of customization. Inside the crate, the automaker explained, are 18 components that maximize “flexibility, exclusivity and future collectability.”
“The Challenger SRT Demon provides a platform from which each customer can design their own ultimate ‘Street/Strip’ muscle car,” Dodge stated. “It’s not intended for a road course; rather, each customer can decide at the time of order, or once they own the car, or even on a moment’s notice that they want their car to favor street performance, drag strip performance or something in between.”
The preceding teaser, “Body,” showed the roaring Challenger heating up its tires on the asphalt before launch, speeding away at high speed and leaving behind wide, smoking tire marks. The rear license plate reads: #2576@35, another mysterious clue. It’s been speculated that it could signify the Demon’s quarter-mile time, engine displacement and even monthly payment. To put it in the spirit of the Demon’s devilish aura: Hell if we know!
Watch the videos and proffer your own innuendo, conjecture and speculation by going to www.ifyouknowyouknow.com.
