Win a 2011 Scion tC Through Online Game

&&&&&EMBEDDED_ELEMENT_START&&&&& {“id”:1420668674796,”originalName”:”2015_03_04_17_02_27_535_http___blogs_cars_com__a_6a00d83451b3c669e2013481af46ed970c_800wi”,”name”:”MMS ID 49159 (created by CM Utility)”,”URI”:”/90/-1366775633-1425510147890.”,”createDate”:”2015-03-04 05:02:27″,”metadata”:{“AUTHOR”:”automatic-content-migration”,”KEYWORDS”:””},”href”:”×1170/90/-1366775633-1425510147890.”,”description”:”Came from”,”externalid”:”49159″,”updatedby”:”cmuadmin”,”updateddate”:1425511476720,”associations”:{}} &&&&&EMBEDDED_ELEMENT_END&&&&&

Scion has an intriguing way of building buzz around its all-new 2011 Scion tC. The Toyota brand will launch an eight-week interactive competition called “Unlock the tC Road Trip,” with the winner getting a brand new tC.

Beginning June 1, players will navigate from New York to Miami in virtual tCs — taking “side trips,” purchasing vehicle upgrades and creating a virtual economy within the community of the game. TCoins will be earned by inviting friends to join the game through Facebook. Each week will reveal a new road trip that appears to include basic online games as well as more than 140 daily instant-win prizes.

Four finalists will be flown to Los Angeles on Aug. 14 where they will compete against each other to win the new tC.

Eight weeks is kind of a big time commitment, but if you’re interested check out the competition at

Latest expert reviews