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Rhinelander Auto Group

(1,402 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,402 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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I am in my late 90’s. They are courteous and helpful. We have purchased cars from them since 2008.

I am in my late 90’s. They are courteous and helpful. We have purchased cars from them since 2008.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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They treat us like friends everytime we are there. The whole buying our truck was a great experience.

They treat us like friends everytime we are there. The whole buying our truck was a great experience.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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Great service from start to finish. Made the process simple and straightforward for buying my vehicle.

Great service from start to finish. Made the process simple and straightforward for buying my vehicle.

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5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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Everyone was very nice! Oil changed was done very quickly. Shop is very kept up .

Everyone was very nice! Oil changed was done very quickly. Shop is very kept up .

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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We were very pleased with Kayden & salesman Justin. They were both great at explaining & details of vehicle I was purchasing. Great service & friendly.

We were very pleased with Kayden & salesman Justin. They were both great at explaining & details of vehicle I was purchasing. Great service & friendly.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Rita, we're happy you found our staff to be so supportive during your experience here. Please don't hesitate to reach out if there's anything additional we can do for you.

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Kristianna was very helpful and communicative. I felt like she was invested in getting my GMC Canyon repaired. I was visiting my daughter in Hazelhurst and Kristianna helped me get back on the road so that I can return home. Thanks Kristianna!

Kristianna was very helpful and communicative. I felt like she was invested in getting my GMC Canyon repaired. I was visiting my daughter in Hazelhurst and Kristianna helped me get back on the road so that I can return home. Thanks Kristianna!

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Rick, we're happy you found our staff to be so supportive during your experience here. Please don't hesitate to reach out if there's anything additional we can do for you.

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I brought my car in for a routine oil and filter change, and they also took care of my tire sensors. The service was quick, professional, and everything was explained clearly. My car feels smoother, and the warning lights are finally off. Friendly staff, fair prices, and I left feeling confident about the work done.

I brought my car in for a routine oil and filter change, and they also took care of my tire sensors. The service was quick, professional, and everything was explained clearly. My car feels smoother, and the warning lights are finally off. Friendly staff, fair prices, and I left feeling confident about the work done.

Rating breakdown (out of 5):
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Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Donna, thank you; we appreciate your feedback! Please don't hesitate to reach out if there's anything additional we can do for you.

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Great service and easy scheduling. I’d highly recommend Rhinelander GM for any service or purchase of a new vehicle.

Great service and easy scheduling. I’d highly recommend Rhinelander GM for any service or purchase of a new vehicle.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

We're happy you found our staff to be so supportive during your experience here. Your recommendation means so much to us and we're so happy to have earned it. Thank you again for taking the time to let the world know about your positive experience. Have a great day!

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Our experience with Toyota of Rhinelander was excellent. We appreciated the timely responses to our questions from our Sales Representative Deb. Her knowledge about the car we purchased and her friendly manor made for a seamless transaction. Looking forward to this continued service!!!

Our experience with Toyota of Rhinelander was excellent. We appreciated the timely responses to our questions from our Sales Representative Deb. Her knowledge about the car we purchased and her friendly manor made for a seamless transaction. Looking forward to this continued service!!!

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Thank you for the wonderful review! We’re glad Deb’s knowledge, friendly approach, and timely communication made your purchase seamless. We appreciate you choosing Rhinelander Toyota and look forward to providing the same great service in the years ahead. Enjoy your new car!

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Bought my truck in Feb and from the sales staff to the service/maintenance staff has been outstanding, I have had 2 oil changes now and the service staff is courteous, friendly and informative, I recommend GM Rhinelander for everything

Bought my truck in Feb and from the sales staff to the service/maintenance staff has been outstanding, I have had 2 oil changes now and the service staff is courteous, friendly and informative, I recommend GM Rhinelander for everything

Rating breakdown (out of 5):
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Buying process
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for your recommendation! We’re glad both our sales and service teams have taken great care of you, from purchasing your truck to keeping it maintained. We appreciate your continued business and look forward to your next visit!

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