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Rhinelander Auto Group

(1,291 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,291 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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I wouldn’t have made it home today to Mercer if they hadn’t helped me with excellent service. I highly recommend the Rhinelander dealership! Very, very professional and with service with a smile. They also made sure I had water for my labradoodle!

I wouldn’t have made it home today to Mercer if they hadn’t helped me with excellent service. I highly recommend the Rhinelander dealership! Very, very professional and with service with a smile. They also made sure I had water for my labradoodle!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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First salesman almost let us walk as didn’t seem to have time for us. We asked if someone else could help and glad the first guy was busy because Caden was a better fit for us and did a great job

First salesman almost let us walk as didn’t seem to have time for us. We asked if someone else could help and glad the first guy was busy because Caden was a better fit for us and did a great job

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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Very courteous and helpful staff. Got me in right away and fixed the problem within an hour and a half. We are from out of state,and it was an emergency,we didn't want to wait and have problems on our way home. Thank you for taking care of us!

Very courteous and helpful staff. Got me in right away and fixed the problem within an hour and a half. We are from out of state,and it was an emergency,we didn't want to wait and have problems on our way home. Thank you for taking care of us!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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They were very thorough and courteous. The work was done as promised and on time.

They were very thorough and courteous. The work was done as promised and on time.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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Kaden was great!! Bought 2 vehicles from him. Would recommend him to other interested people.

Kaden was great!! Bought 2 vehicles from him. Would recommend him to other interested people.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
Worked with:
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Dealer response

David, we're happy you found our staff to be so supportive during your experience here at Rhinelander Chevrolet GMC. Thanks for the recommendation, and have an amazing day!

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Always great service. Will keep purchasing and servicing our vehicles there. Staff is always friendly and helpful.

Always great service. Will keep purchasing and servicing our vehicles there. Staff is always friendly and helpful.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thanks for the 5 star review, Donna!

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Reasonable cost. Friendly service. Easy to get appointment. Staff seems trustworthy. Love the fresh popcorn!

Reasonable cost. Friendly service. Easy to get appointment. Staff seems trustworthy. Love the fresh popcorn!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
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Excellent service. My first time in this location and I received an exceptional welcome and a thorough explanation of what to expect. The waiting room was clean and well stocked. I was given an estimate of how long it would take but the actual time was a bit less.

Excellent service. My first time in this location and I received an exceptional welcome and a thorough explanation of what to expect. The waiting room was clean and well stocked. I was given an estimate of how long it would take but the actual time was a bit less.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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Kaden was such a pleasure to deal with that we bought 2 vehicles. Thanks so much

Kaden was such a pleasure to deal with that we bought 2 vehicles. Thanks so much

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Dealer response

Laureen, we're happy you found our staff to be so supportive during your experience here at Rhinelander Chevrolet GMC. If you have any further questions, please give us a call. We're always happy to help!

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This shop is always professional and prompt. I will deal with them again. I’ve always arrived early for my appointments , and they always take me in before my scheduled time. Clean shop and they keep you informed about what they did and what they think should be done.

This shop is always professional and prompt. I will deal with them again. I’ve always arrived early for my appointments , and they always take me in before my scheduled time. Clean shop and they keep you informed about what they did and what they think should be done.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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