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Rhinelander Auto Group

(1,347 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,347 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Very friendly staff and they explain everything well. This dealership is top notch. Couldn't ask for better service. Thanks.

Very friendly staff and they explain everything well. This dealership is top notch. Couldn't ask for better service. Thanks.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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Excellent service, next appointment, looked at car before schedule time and finished promptly. Less expensive than Lexus, same great service. Highly recommend.

Excellent service, next appointment, looked at car before schedule time and finished promptly. Less expensive than Lexus, same great service. Highly recommend.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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Fantastic experience with Service department, the staff is friendly, knowledgeable, and very thorough. Highly recommended!

Fantastic experience with Service department, the staff is friendly, knowledgeable, and very thorough. Highly recommended!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Rock solid service dept, with great customer service. They are knowledgeable, friendly and very easy to work with

Rock solid service dept, with great customer service. They are knowledgeable, friendly and very easy to work with

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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The oil change seemed fine, but it took a whopping 70 minutes (without a tire rotation). Everyone working there seemed to be having a bad day. They forgot to flip the mirror back out when they returned the car, which makes me wonder about their attention to detail. They topped off fluids so that was nice.

The oil change seemed fine, but it took a whopping 70 minutes (without a tire rotation). Everyone working there seemed to be having a bad day. They forgot to flip the mirror back out when they returned the car, which makes me wonder about their attention to detail. They topped off fluids so that was nice.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
3.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for sharing your feedback. We’re sorry your oil change took longer than expected and that the overall experience didn’t feel as welcoming or attentive as it should have. The missed mirror adjustment may seem like a small detail, but we understand why it raised concerns. We appreciate you bringing this to our attention and will share your feedback with our service team so we can do better.

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Brian and Brock were very easy to work with and we were extremely pleased with their service. Don’t hesitate to buy a vehicle from this dealership.

Brian and Brock were very easy to work with and we were extremely pleased with their service. Don’t hesitate to buy a vehicle from this dealership.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for the wonderful review and recommendation! We’re thrilled to hear Brian and Brock made your vehicle-buying experience easy and enjoyable. We truly appreciate your business and hope you love your new vehicle!

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Brian and Brock were amazing help and had great customer service! This is my 2nd vehicle from Rhinelander GM and I will always recommend

Brian and Brock were amazing help and had great customer service! This is my 2nd vehicle from Rhinelander GM and I will always recommend

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for choosing Rhinelander GM again! We’re thrilled to hear Brian and Brock provided amazing service and made your second vehicle purchase a great experience. Your continued trust and recommendation mean so much to our entire team. Enjoy your new vehicle!

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Quick in and out for routine service and PMs. Tony does great work. excellent facility. See you next summer

Quick in and out for routine service and PMs. Tony does great work. excellent facility. See you next summer

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for the excellent review! We’re glad your routine service was quick and convenient, and we’ll be sure to share your kind words with Tony. We appreciate your business and look forward to seeing you again next summer!

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Excellent customer service- my advisor (I wish I got his name) went above and beyond!! Long story but he should be commended (I tried to tip him but he wouldn’t accept money!). The technician was very thorough and professional. I highly recommended the service department at RAG and will continue to use them! I am so sorry I didn’t remember his name , hopefully they can look up my RO# and make sure he stays there!

Excellent customer service- my advisor (I wish I got his name) went above and beyond!! Long story but he should be commended (I tried to tip him but he wouldn’t accept money!). The technician was very thorough and professional. I highly recommended the service department at RAG and will continue to use them! I am so sorry I didn’t remember his name , hopefully they can look up my RO# and make sure he stays there!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for sharing this wonderful feedback! We’re thrilled that your advisor went above and beyond and that your technician was thorough and professional. We’ll look into your repair order so we can identify the team members who assisted you and make sure they receive the recognition they deserve. Your recommendation and continued trust in our service department mean so much to us!

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Did not have an appointment just thought I would stop in and see. They accommodated accommodated me beautifully. Everything went very smoothly.

Did not have an appointment just thought I would stop in and see. They accommodated accommodated me beautifully. Everything went very smoothly.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for stopping in! We’re glad our team was able to accommodate you without an appointment and make everything go smoothly. We appreciate your business and look forward to assisting you again!

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