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Rhinelander Auto Group

(1,317 reviews)
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Sales hours:
Service hours:
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,317 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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I got my oil changed on Friday. They offered the shuttle service and were super kind and the car got done really quick. I did not leave the house until later on Saturday and upon turning home, there was a large puddle of oil where my car had been. I live an hour away from this dealership and will now have to try to find someone who can fix their mistake on a Sunday.

I got my oil changed on Friday. They offered the shuttle service and were super kind and the car got done really quick. I did not leave the house until later on Saturday and upon turning home, there was a large puddle of oil where my car had been. I live an hour away from this dealership and will now have to try to find someone who can fix their mistake on a Sunday.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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The staff in service is friendly, efficient, and very helpful. I have been bringing my Lexus to them for many years and have never been disappointed. I appreciate the ease of scheduling. I also like that there is a shuttle service one can use while waiting for the service to be done. All in all, I’m very satisfied with their service and their courtesy.

The staff in service is friendly, efficient, and very helpful. I have been bringing my Lexus to them for many years and have never been disappointed. I appreciate the ease of scheduling. I also like that there is a shuttle service one can use while waiting for the service to be done. All in all, I’m very satisfied with their service and their courtesy.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
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Knowledgeable, friendly, helpful and understanding of my needs. I would recommend this dealership very highly. I've done business with this dealership exclusively for over a decade.

Knowledgeable, friendly, helpful and understanding of my needs. I would recommend this dealership very highly. I've done business with this dealership exclusively for over a decade.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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I bought a new XT5 recently and the car buying experience was great. I was very impressed with my salesman and the entire process. Great job,

I bought a new XT5 recently and the car buying experience was great. I was very impressed with my salesman and the entire process. Great job,

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Rick, we are very happy to have provided you with such a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!

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Very quick & efficient service team. They also did a video, which was great to see them covering all the car components.

Very quick & efficient service team. They also did a video, which was great to see them covering all the car components.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

We're glad everything was completed quickly and to your satisfaction! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Great and efficient service. Got in quickly and I have been very satisfied with Rhinelander GM.

Great and efficient service. Got in quickly and I have been very satisfied with Rhinelander GM.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

We're glad everything was completed quickly and to your satisfaction! Please don't hesitate to reach out if there's anything additional we can do for you.

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The staff here is outstanding. Everyone involved in my buying process was fantastic. They dug for a great loan rate and were efficient. I've never had such a thorough test drive. - They explained everything. I was fully set up with apps too when I left the lot. Would definitely work with them again.

The staff here is outstanding. Everyone involved in my buying process was fantastic. They dug for a great loan rate and were efficient. I've never had such a thorough test drive. - They explained everything. I was fully set up with apps too when I left the lot. Would definitely work with them again.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Our staff is committed to providing each of our clients with the best automotive experience! Please don't hesitate to reach out if there's anything additional we can do for you.

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Great service! Very timely manner! Friendly staff and knowledgeable! We will be returning for our services

Great service! Very timely manner! Friendly staff and knowledgeable! We will be returning for our services

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

We're glad to hear you found our staff was so knowledgeable and helpful! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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The service personnel were over-the-top friendly and accommodating. We're from out of town and had a breakdown. They diagnosed the problem and had us back on the road in less than two hours.

The service personnel were over-the-top friendly and accommodating. We're from out of town and had a breakdown. They diagnosed the problem and had us back on the road in less than two hours.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

We're glad everything was completed quickly and to your satisfaction! We do hope we can be of assistance in the future. Take care!

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My experience with the service department was incredible. Very friendly and making the appointment was a breeze. Definitely my go to dealer when I’m up here which is often! Thank you!

My experience with the service department was incredible. Very friendly and making the appointment was a breeze. Definitely my go to dealer when I’m up here which is often! Thank you!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

We're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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