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Rhinelander Auto Group

(1,407 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,407 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Very friendly staff. Great service! I highly recommend Rhinelander GM for your vehicle service needs.

Very friendly staff. Great service! I highly recommend Rhinelander GM for your vehicle service needs.

Rating breakdown (out of 5):
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Buying process
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Excellent service, customer service rep Amanda very helpful and informative! Enjoyed the slurpy & popcorn. Technician very informative, enjoyed the service clip!

Excellent service, customer service rep Amanda very helpful and informative! Enjoyed the slurpy & popcorn. Technician very informative, enjoyed the service clip!

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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I brought it in for tire rotation and they fixed a tire without asking me first and charged me 40 dollars not happy

I brought it in for tire rotation and they fixed a tire without asking me first and charged me 40 dollars not happy

Rating breakdown (out of 5):
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Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your feedback. We understand your frustration about being charged for a tire repair without your approval. Please contact our service manager so we can review what happened and address your concerns.

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Same as always very good and quick turnaround on switching out vehicles thanks again guys so happy

Same as always very good and quick turnaround on switching out vehicles thanks again guys so happy

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Dealer response

Thank you for choosing us again! We’re glad the vehicle switch went quickly and that you’re happy with your experience. Enjoy your new ride!

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Great service! My vehicle problem was resolved in no time. Thank you Lance for your help!

Great service! My vehicle problem was resolved in no time. Thank you Lance for your help!

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for the great review! We’re glad your vehicle’s issue was resolved quickly and that Lance was there to help. We appreciate your business!

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I am in my late 90’s. They are courteous and helpful. We have purchased cars from them since 2008.

I am in my late 90’s. They are courteous and helpful. We have purchased cars from them since 2008.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thank you for trusting us with your vehicle purchases since 2008! We’re so glad our team continues to provide courteous, helpful service. We truly appreciate your loyalty and look forward to seeing you again!

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They treat us like friends everytime we are there. The whole buying our truck was a great experience.

They treat us like friends everytime we are there. The whole buying our truck was a great experience.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the kind words! We’re happy you feel among friends whenever you visit and that buying your truck was a great experience. Enjoy your new truck, and we look forward to seeing you again!

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Great service from start to finish. Made the process simple and straightforward for buying my vehicle.

Great service from start to finish. Made the process simple and straightforward for buying my vehicle.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience! We’re glad our team made buying your vehicle simple and straightforward from start to finish. Enjoy your new ride, and thank you for choosing us!

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Everyone was very nice! Oil changed was done very quickly. Shop is very kept up .

Everyone was very nice! Oil changed was done very quickly. Shop is very kept up .

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Thank you for the kind review! We’re glad you enjoyed our friendly team, quick oil change, and well-kept shop. We appreciate your business and look forward to your next visit!

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We were very pleased with Kayden & salesman Justin. They were both great at explaining & details of vehicle I was purchasing. Great service & friendly.

We were very pleased with Kayden & salesman Justin. They were both great at explaining & details of vehicle I was purchasing. Great service & friendly.

Rating breakdown (out of 5):
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Buying process
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Quality of repair
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Rita, we're happy you found our staff to be so supportive during your experience here. Please don't hesitate to reach out if there's anything additional we can do for you.

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