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Rhinelander Auto Group

(1,321 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

See all 293 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,321 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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During my previous oil change with the company, I arrived home and discovered it was leaking. I was able to call on Monday and get an appointment for the same day. But a little later, I received a call and they offered to send a mobile tech to my home (I live an hour away). They repaired the leak quickly. It was very kind and professional for them to reach out and offer that accommodation. I redact my one star review and was throughly impressed by their customer service follow up.

During my previous oil change with the company, I arrived home and discovered it was leaking. I was able to call on Monday and get an appointment for the same day. But a little later, I received a call and they offered to send a mobile tech to my home (I live an hour away). They repaired the leak quickly. It was very kind and professional for them to reach out and offer that accommodation. I redact my one star review and was throughly impressed by their customer service follow up.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Great place to buy a car. Everyone was so friendly. My salesman Braiden explained everything about the sale and explained everything on the car. He is very knowledgeable. Definitely a place to go if looking for a car.

Great place to buy a car. Everyone was so friendly. My salesman Braiden explained everything about the sale and explained everything on the car. He is very knowledgeable. Definitely a place to go if looking for a car.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Friendly, helpful, listened to our concerns about our vehicle, honored their used car warranty, efficient, and great waiting area.

Friendly, helpful, listened to our concerns about our vehicle, honored their used car warranty, efficient, and great waiting area.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Every other dealership should take lessons from them on how to do a timely ofl service. Worth the drive to have them do it!!

Every other dealership should take lessons from them on how to do a timely ofl service. Worth the drive to have them do it!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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I got my oil changed on Friday. They offered the shuttle service and were super kind and the car got done really quick. I did not leave the house until later on Saturday and upon turning home, there was a large puddle of oil where my car had been. I live an hour away from this dealership and will now have to try to find someone who can fix their mistake on a Sunday.

I got my oil changed on Friday. They offered the shuttle service and were super kind and the car got done really quick. I did not leave the house until later on Saturday and upon turning home, there was a large puddle of oil where my car had been. I live an hour away from this dealership and will now have to try to find someone who can fix their mistake on a Sunday.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Jamie, we regret your most recent visit with us was not up to the standards we strive for. We'd like the opportunity to discuss this with you. Please reach out to us at (715) 365-8100 at your earliest convenience to discuss how we can turn your experience into a positive one.

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The staff in service is friendly, efficient, and very helpful. I have been bringing my Lexus to them for many years and have never been disappointed. I appreciate the ease of scheduling. I also like that there is a shuttle service one can use while waiting for the service to be done. All in all, I’m very satisfied with their service and their courtesy.

The staff in service is friendly, efficient, and very helpful. I have been bringing my Lexus to them for many years and have never been disappointed. I appreciate the ease of scheduling. I also like that there is a shuttle service one can use while waiting for the service to be done. All in all, I’m very satisfied with their service and their courtesy.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
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Knowledgeable, friendly, helpful and understanding of my needs. I would recommend this dealership very highly. I've done business with this dealership exclusively for over a decade.

Knowledgeable, friendly, helpful and understanding of my needs. I would recommend this dealership very highly. I've done business with this dealership exclusively for over a decade.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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I bought a new XT5 recently and the car buying experience was great. I was very impressed with my salesman and the entire process. Great job,

I bought a new XT5 recently and the car buying experience was great. I was very impressed with my salesman and the entire process. Great job,

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Rick, we are very happy to have provided you with such a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!

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Very quick & efficient service team. They also did a video, which was great to see them covering all the car components.

Very quick & efficient service team. They also did a video, which was great to see them covering all the car components.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

We're glad everything was completed quickly and to your satisfaction! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Great and efficient service. Got in quickly and I have been very satisfied with Rhinelander GM.

Great and efficient service. Got in quickly and I have been very satisfied with Rhinelander GM.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

We're glad everything was completed quickly and to your satisfaction! Please don't hesitate to reach out if there's anything additional we can do for you.

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