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Rhinelander Auto Group

(1,338 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,338 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Did not have an appointment just thought I would stop in and see. They accommodated accommodated me beautifully. Everything went very smoothly.

Did not have an appointment just thought I would stop in and see. They accommodated accommodated me beautifully. Everything went very smoothly.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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I believe the techs do quality work. The service advisors seem to know their stuff. The waiting area is spacious and accommodating with good coffee. All the staff are nice and pleasant.

I believe the techs do quality work. The service advisors seem to know their stuff. The waiting area is spacious and accommodating with good coffee. All the staff are nice and pleasant.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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Book my service using their app which is almost unusable. Upon arrival the service reception had trouble finding my booking and asked me for all the information I had already entered in the app. Conclusion, the app is useless, call them instead. Once that was done they were very helpful in clarifying some things about my new car and the work was done quickly and efficiently. I even got an informative video of information regarding the work. They completely turned my first impression around. I will be back.

Book my service using their app which is almost unusable. Upon arrival the service reception had trouble finding my booking and asked me for all the information I had already entered in the app. Conclusion, the app is useless, call them instead. Once that was done they were very helpful in clarifying some things about my new car and the work was done quickly and efficiently. I even got an informative video of information regarding the work. They completely turned my first impression around. I will be back.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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Very clean. Very fast at the paperwork. I highly recommend this dealership to everyone. I have gone back for computer questions and Haden was excellent at answering my questions! The z71 truck runs and drives great. Thank you for the truck and all the rebates

Very clean. Very fast at the paperwork. I highly recommend this dealership to everyone. I have gone back for computer questions and Haden was excellent at answering my questions! The z71 truck runs and drives great. Thank you for the truck and all the rebates

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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From the moment I walked in, I felt welcome. I was greeted by big smiles and warm handshakes from everyone. My sales person, Debbie answered every question I had while at the dealership and after I got back home. Friendly, funny, accommodating....she knows how to put her guest at ease. Tom handled my trade in and completed all my paperwork fast and efficiently. Thank Rhinelander Toyota!!!! 5 stars over and over again!!

From the moment I walked in, I felt welcome. I was greeted by big smiles and warm handshakes from everyone. My sales person, Debbie answered every question I had while at the dealership and after I got back home. Friendly, funny, accommodating....she knows how to put her guest at ease. Tom handled my trade in and completed all my paperwork fast and efficiently. Thank Rhinelander Toyota!!!! 5 stars over and over again!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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They did a great job. But I question the 20 days to repair. I had a rental truck during the repairs. The warranty covered 10 days of rental. Thought I’d had my truck back last week, The repairs were done professionally and I have never been let down by Rhinelander GM Auto Group.

They did a great job. But I question the 20 days to repair. I had a rental truck during the repairs. The warranty covered 10 days of rental. Thought I’d had my truck back last week, The repairs were done professionally and I have never been let down by Rhinelander GM Auto Group.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thank you for your honest feedback and continued trust in Rhinelander GM. We’re glad you were pleased with the quality of the repairs, but we understand your frustration with the 20-day turnaround and the rental coverage ending before your truck was ready. We appreciate your patience and will share your comments with our service team.

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They are fast and courteous thorough they have always done a good job for me have been going there for years

They are fast and courteous thorough they have always done a good job for me have been going there for years

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your continued loyalty over the years! We’re glad our team consistently provides fast, courteous, and thorough service. We truly appreciate your trust and look forward to serving you again!

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We had a great experience with no hassles which is amazing. Our salesmen and sales manager were very knowledgeable and helpful. We love our new GMC truck.

We had a great experience with no hassles which is amazing. Our salesmen and sales manager were very knowledgeable and helpful. We love our new GMC truck.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for the great review! We’re thrilled that our sales team made your experience easy and hassle-free. We truly appreciate your business and hope you enjoy every mile in your new GMC truck!

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They always get me in for my service fast. The people are very personable and friendly. I highly recommend this Toyota dealership!

They always get me in for my service fast. The people are very personable and friendly. I highly recommend this Toyota dealership!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for your recommendation! We’re glad our team consistently provides prompt service and a friendly, personable experience. We truly appreciate your continued trust in Rhinelander Toyota!

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The staff was very kind and seemed to be very knowledgeable. I had set up the appointment for a recall on the transmission and when I got there and talked to the gentleman, he let me know that there was another recall also that needed to be taken care of. I realize that I needed an oil change also so I had asked if they could get that done for me also. He said sure and it would take about an hour to take care of everything. It all took under an hour. So things were done in a timely manner also which was very nice.

The staff was very kind and seemed to be very knowledgeable. I had set up the appointment for a recall on the transmission and when I got there and talked to the gentleman, he let me know that there was another recall also that needed to be taken care of. I realize that I needed an oil change also so I had asked if they could get that done for me also. He said sure and it would take about an hour to take care of everything. It all took under an hour. So things were done in a timely manner also which was very nice.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for the wonderful review! We’re glad our knowledgeable team was able to address both recalls and accommodate your oil change—all in under an hour. We appreciate your business and look forward to serving you again!

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