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Rhinelander Auto Group

(1,341 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,341 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Brian and Brock were amazing help and had great customer service! This is my 2nd vehicle from Rhinelander GM and I will always recommend

Brian and Brock were amazing help and had great customer service! This is my 2nd vehicle from Rhinelander GM and I will always recommend

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Quick in and out for routine service and PMs. Tony does great work. excellent facility. See you next summer

Quick in and out for routine service and PMs. Tony does great work. excellent facility. See you next summer

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Excellent customer service- my advisor (I wish I got his name) went above and beyond!! Long story but he should be commended (I tried to tip him but he wouldn’t accept money!). The technician was very thorough and professional. I highly recommended the service department at RAG and will continue to use them! I am so sorry I didn’t remember his name , hopefully they can look up my RO# and make sure he stays there!

Excellent customer service- my advisor (I wish I got his name) went above and beyond!! Long story but he should be commended (I tried to tip him but he wouldn’t accept money!). The technician was very thorough and professional. I highly recommended the service department at RAG and will continue to use them! I am so sorry I didn’t remember his name , hopefully they can look up my RO# and make sure he stays there!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Did not have an appointment just thought I would stop in and see. They accommodated accommodated me beautifully. Everything went very smoothly.

Did not have an appointment just thought I would stop in and see. They accommodated accommodated me beautifully. Everything went very smoothly.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
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I believe the techs do quality work. The service advisors seem to know their stuff. The waiting area is spacious and accommodating with good coffee. All the staff are nice and pleasant.

I believe the techs do quality work. The service advisors seem to know their stuff. The waiting area is spacious and accommodating with good coffee. All the staff are nice and pleasant.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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Book my service using their app which is almost unusable. Upon arrival the service reception had trouble finding my booking and asked me for all the information I had already entered in the app. Conclusion, the app is useless, call them instead. Once that was done they were very helpful in clarifying some things about my new car and the work was done quickly and efficiently. I even got an informative video of information regarding the work. They completely turned my first impression around. I will be back.

Book my service using their app which is almost unusable. Upon arrival the service reception had trouble finding my booking and asked me for all the information I had already entered in the app. Conclusion, the app is useless, call them instead. Once that was done they were very helpful in clarifying some things about my new car and the work was done quickly and efficiently. I even got an informative video of information regarding the work. They completely turned my first impression around. I will be back.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
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Very clean. Very fast at the paperwork. I highly recommend this dealership to everyone. I have gone back for computer questions and Haden was excellent at answering my questions! The z71 truck runs and drives great. Thank you for the truck and all the rebates

Very clean. Very fast at the paperwork. I highly recommend this dealership to everyone. I have gone back for computer questions and Haden was excellent at answering my questions! The z71 truck runs and drives great. Thank you for the truck and all the rebates

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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From the moment I walked in, I felt welcome. I was greeted by big smiles and warm handshakes from everyone. My sales person, Debbie answered every question I had while at the dealership and after I got back home. Friendly, funny, accommodating....she knows how to put her guest at ease. Tom handled my trade in and completed all my paperwork fast and efficiently. Thank Rhinelander Toyota!!!! 5 stars over and over again!!

From the moment I walked in, I felt welcome. I was greeted by big smiles and warm handshakes from everyone. My sales person, Debbie answered every question I had while at the dealership and after I got back home. Friendly, funny, accommodating....she knows how to put her guest at ease. Tom handled my trade in and completed all my paperwork fast and efficiently. Thank Rhinelander Toyota!!!! 5 stars over and over again!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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They did a great job. But I question the 20 days to repair. I had a rental truck during the repairs. The warranty covered 10 days of rental. Thought I’d had my truck back last week, The repairs were done professionally and I have never been let down by Rhinelander GM Auto Group.

They did a great job. But I question the 20 days to repair. I had a rental truck during the repairs. The warranty covered 10 days of rental. Thought I’d had my truck back last week, The repairs were done professionally and I have never been let down by Rhinelander GM Auto Group.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thank you for your honest feedback and continued trust in Rhinelander GM. We’re glad you were pleased with the quality of the repairs, but we understand your frustration with the 20-day turnaround and the rental coverage ending before your truck was ready. We appreciate your patience and will share your comments with our service team.

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They are fast and courteous thorough they have always done a good job for me have been going there for years

They are fast and courteous thorough they have always done a good job for me have been going there for years

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your continued loyalty over the years! We’re glad our team consistently provides fast, courteous, and thorough service. We truly appreciate your trust and look forward to serving you again!

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