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Rhinelander Auto Group

(1,384 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
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2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

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Incentives

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,384 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Derek went out of his way to make sure the truck was there so I could see it.. He gave me a fair price and stood behind his word for the couple of things I wanted done. I would definitely purchase from them again.

Derek went out of his way to make sure the truck was there so I could see it.. He gave me a fair price and stood behind his word for the couple of things I wanted done. I would definitely purchase from them again.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
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Very good experience. No pressure. Knowledgeable staff. They transferred accessories from old truck to new very quickly. Will certainly come back in the future for the next vehicle.

Very good experience. No pressure. Knowledgeable staff. They transferred accessories from old truck to new very quickly. Will certainly come back in the future for the next vehicle.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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It was a very good experience. Easy and quick. In and out. Very enjoyable buying process.

It was a very good experience. Easy and quick. In and out. Very enjoyable buying process.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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I was treated with respect and sales team was very helpful. The process was very easy and the sales lady did a good job of explaining things about my new pickup

I was treated with respect and sales team was very helpful. The process was very easy and the sales lady did a good job of explaining things about my new pickup

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Prompt, solved our problem and even recommended a great restaurant for is to try out.

Prompt, solved our problem and even recommended a great restaurant for is to try out.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Great job and always a pleasure doing business with Rhinelander Auto Group! I’ve worked with both GM and Toyota stores now and the results are always the same. Exceptional service, fair deals, and friendly employees. Keep up the good work! If you’re willing to drive a bit, check them out! I drive from the fox valley to buy vehicles from Rhinelander Auto Group.

Great job and always a pleasure doing business with Rhinelander Auto Group! I’ve worked with both GM and Toyota stores now and the results are always the same. Exceptional service, fair deals, and friendly employees. Keep up the good work! If you’re willing to drive a bit, check them out! I drive from the fox valley to buy vehicles from Rhinelander Auto Group.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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Great service, friendly atmosphere, great vehicles everything u could ask for in a dealership that's all

Great service, friendly atmosphere, great vehicles everything u could ask for in a dealership that's all

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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Great services and pretty adequate. Like how u know where they are when doing the oil change

Great services and pretty adequate. Like how u know where they are when doing the oil change

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Robin, we appreciate you taking the time to leave us this feedback. Feel free to reach out to us if you need anything. Have a wonderful day.

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Fast and easy. Rotation and oil change within an hour. Had my 5yr nephew with. Enjoyed the playroom. Then he picked out our next Equinox. Thanks for a great job.

Fast and easy. Rotation and oil change within an hour. Had my 5yr nephew with. Enjoyed the playroom. Then he picked out our next Equinox. Thanks for a great job.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Judy, we are very happy we could provide you with a positive experience! Feel free to reach out to us if you need anything. Have a wonderful day.

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This was .my first experience with this dealership. It was professional, efficient, courteous, and punctual.

This was .my first experience with this dealership. It was professional, efficient, courteous, and punctual.

Rating breakdown (out of 5):
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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