Skip to main content

Rhinelander Auto Group

(1,452 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 5:00pm
Service hours: 8:00am to 2:00pm
View all hours
Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
View 3 awards
2026 state dealer award 2026 state dealer award
2026 consumer dealer award

Contact seller

Select a Salesperson (optional)

Contact seller

By clicking here, you authorize Cars.com and its sellers/partners to contact you by text/calls which may include marketing and be by autodialer. Calls may be prerecorded. You also agree to our Privacy Notice and Terms and Conditions . Consent is not required to purchase goods and services.

New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

See all 283 vehicles from this dealership.

Incentives

See all incentives

About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,452 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

Want to share your experience with this dealership?

Write a review

Made the buying experience very enjoyable. Great communication from reservation through delivery. Highly recommend. It was a pleasure working with everyone.

Made the buying experience very enjoyable. Great communication from reservation through delivery. Highly recommend. It was a pleasure working with everyone.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Show full review

They always take good care of me and explain what will happen. Very friendly and kind.

They always take good care of me and explain what will happen. Very friendly and kind.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Show full review

Fast and friendly service everyone was friendly and knowledgeable will go back for anything else I need

Fast and friendly service everyone was friendly and knowledgeable will go back for anything else I need

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Show full review

Thank you for the friendly service. Fast, friendly, courteous service. Would recommend to my family and friends

Thank you for the friendly service. Fast, friendly, courteous service. Would recommend to my family and friends

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Show full review

I am impressed with service department at Rhinelander Toyota. They take the time to explain what needs to be done and provide options. I have always been very happy with the work that they have done.

I am impressed with service department at Rhinelander Toyota. They take the time to explain what needs to be done and provide options. I have always been very happy with the work that they have done.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Show full review

Attentive to detail. Great orientation to the features of my new car. Easy purchase process.

Attentive to detail. Great orientation to the features of my new car. Easy purchase process.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Show full review

Had an appointment for an oil change and tire sensor, the same morning of my appointment my Tahoe started acting funny. Got to GM, asked that they take a look because something was really wrong with it, it was not driving right, and they said we cant, we're busy. I live 30 miles away, I said what should I do then if it breaks down and I cant pick up my kid? It is my only vehicle and i'm a single mom with no help. They could not care less. No inclination to help figure something out whatsoever. I bought the Tahoe from GM a year and a half ago. The girl from the oil change department comes and gets me and I ask if it was looked at and she talks to me like a child and says "Krystiana told you they weren't looking at it." Mind you, many of the people that work there have terrible customer service skills. Not friendly, don't smile, very apathetic, seem like they hate their jobs. So, driving home, it starts acting up even worse WHILE i'm on the phone with GM service to set up an appointment for them to diag it. Again, they couldn't care less. Scott comes to get it that night though, because I made a post on social media, and of course wanted me to take it down, and takes it in the next day for them to look at, and the tranny is going out. Quoted 7000 for a new one. This is not the first vehicle I've bought from GM and definitely not the first to have issues from there. As someone else said about GM, "I will never understand why people continue to go there?" Bottom line, they're scummy, they just want to price gouge and rip you off, and sell you crappy vehicles, and couldn't care less.

Had an appointment for an oil change and tire sensor, the same morning of my appointment my Tahoe started acting funny. Got to GM, asked that they take a look because something was really wrong with it, it was not driving right, and they said we cant, we're busy. I live 30 miles away, I said what should I do then if it breaks down and I cant pick up my kid? It is my only vehicle and i'm a single mom with no help. They could not care less. No inclination to help figure something out whatsoever. I bought the Tahoe from GM a year and a half ago. The girl from the oil change department comes and gets me and I ask if it was looked at and she talks to me like a child and says "Krystiana told you they weren't looking at it." Mind you, many of the people that work there have terrible customer service skills. Not friendly, don't smile, very apathetic, seem like they hate their jobs. So, driving home, it starts acting up even worse WHILE i'm on the phone with GM service to set up an appointment for them to diag it. Again, they couldn't care less. Scott comes to get it that night though, because I made a post on social media, and of course wanted me to take it down, and takes it in the next day for them to look at, and the tranny is going out. Quoted 7000 for a new one. This is not the first vehicle I've bought from GM and definitely not the first to have issues from there. As someone else said about GM, "I will never understand why people continue to go there?" Bottom line, they're scummy, they just want to price gouge and rip you off, and sell you crappy vehicles, and couldn't care less.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Show full review

Aaron was amazing !! He was very informative, knowledgeable, got paper work done soo fast, this is the 2nd vehicle I’ve purchased within a year. Aaron was able to get all my wants and needs in a truck that I was looking for.

Aaron was amazing !! He was very informative, knowledgeable, got paper work done soo fast, this is the 2nd vehicle I’ve purchased within a year. Aaron was able to get all my wants and needs in a truck that I was looking for.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Beth, we're glad to hear you found our staff was so knowledgeable and helpful! Please don't hesitate to reach out if there's anything additional we can do for you.

Show full review

Both the service department and the sales team are friendly, thorough, and take the time to answer my questions. The service team will work hard to give you a positive experience. Thanks Joe, in the service department! In sales, I recently worked with Kaden, who worked diligently to find the specific vehicle I was looking for. He communicated very well through the whole process. I highly recommend Kaden if you are in the market for a different vehicle. This is my second vehicle that I have bought from Rhinelander Auto Group.

Both the service department and the sales team are friendly, thorough, and take the time to answer my questions. The service team will work hard to give you a positive experience. Thanks Joe, in the service department! In sales, I recently worked with Kaden, who worked diligently to find the specific vehicle I was looking for. He communicated very well through the whole process. I highly recommend Kaden if you are in the market for a different vehicle. This is my second vehicle that I have bought from Rhinelander Auto Group.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for choosing Rhinelander Auto Group for your second vehicle! We’re glad Joe and our service team have made you feel well cared for, and that Kaden helped you find the specific vehicle you wanted while keeping you informed along the way. We’ll be sure to share your kind words with both of them. Your continued trust and recommendation mean so much to us. Enjoy your new ride!

Show full review

This is the 3rd vehicle we've bought from Rhinelander GM in the last 2 years. Scott Brass has always been great to work with.

This is the 3rd vehicle we've bought from Rhinelander GM in the last 2 years. Scott Brass has always been great to work with.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Three vehicles in two years—thank you for continuing to choose Rhinelander GM! We’re so glad Scott Brass has made each experience a great one. We appreciate your trust and will be sure to pass along your kind words to Scott. Enjoy your newest vehicle!

Show full review
See all 1452 reviews

Related searches near you