Athens BMW

I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. When I commented that I had made the appointment 3 weeks ago and why were they just calling now, she said well you should have called. I just looked at it today. I said well isn't the i7 supposed to get concierge service? She said you didn't buy it here (they didn't have one at the time) so no. I can assure now I never will either.

Extremely disappointed with my service experience. During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication. I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal repair recommendations only after I reached out to the Service Manager (unrelated to the current issue) about current conditions-no written documentation was provided. Which I know to be a standard practice. At this point, I’m left questioning the level of service I received and whether it was influenced by the age of my vehicle, where it was purchased, or potential bias based on race. I expected professionalism, transparency, and communication, but unfortunately that was not my experience.

Outstanding support from the Athens BMW staff like I have been receiving for years. Brian Wilson and Dakota Hamlin exceeded all expectations when it came to servicing my current 330i and the purchase of my new one. Great job.

I recently purchased a 2026 BMW X2 from Athens BMW, and I had the absolute best car-buying experience working with Terry. From start to finish, he exceeded my expectations. He took the time to answer all of my questions and provided helpful insight on the different vehicles that would best meet my needs. The entire process was smooth, professional, and stress-free. Terry was knowledgeable, patient, and genuinely focused on making sure I found the right vehicle. I couldn’t be happier with my new BMW and highly recommend Terry and the team at Athens BMW to anyone looking for a great car-buying experience!

Great customer interaction and very prompt, professional service. They exceeded my expectations and I highly recommend you check them out if you’re in the market for a BMW.

Technician identified necessary repairs as well as additional repairs to consider. I like that flexibility.

We had a great experience with BMW Athens dealership! Our salesman Barry worked really hard to get us to a price we could mutually agree on and the car is just beautiful! The finance department was helpful and quick. I highly recommend that you check out this dealership.

Very well trained mechanics and excellent customer service overall I would recommend Athens bmw for repairs and buying a buy

Salesperson understood my needs. Helpful in selection & order processes. Good communication. Financing was easy process. Recommend

Barry at Athens BMW provided superior customer service and support. He reviewed all paperwork and took time to explain the full functionality of the car. He went above and beyond and I highly recommend him as a sales representative.