Athens BMW

Excellent service and great time in and out. Very courteous and friendly. Refreshments was excellent also.

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

I continue to receive excellent service each time my car receives service. I was able to schedule my appointment on line. It was easy to navigate and scheduled the exact time. Thank you for the reminders. Brian Wilson always explains the needed services. He is accommodating and helpful if there are challenges. I had a concern about a wheel on my vehicle. The problem was resolved completely.

I am extremely satisfied with the service that I receive from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition.

I cannot recommend Demarcus at Athens BMW highly enough. For nearly two years, I have been talking with him, asking questions, exploring options, and trying to determine when the timing was right for my next vehicle. Throughout that entire process, Demarcus was consistently patient, professional, knowledgeable, and incredibly responsive. What I appreciated most was that he was never pushy. Not once did I feel pressured into making a decision before I was ready. Instead, he took the time to provide information, explain different options, answer my endless questions, and help me make the choice that was right for me. When the time finally came, Demarcus helped me get back into the vehicle I had truly wanted all along—a BMW X3. He made the process smooth, enjoyable, and stress-free from start to finish. In an industry where genuine customer service can be hard to find, Demarcus stands out. His professionalism, honesty, and commitment to his clients have earned my trust and loyalty. I will absolutely be a lifelong customer and will gladly recommend him to anyone looking for a BMW. Thank you, Demarcus, for making this experience such a positive one!

I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. When I commented that I had made the appointment 3 weeks ago and why were they just calling now, she said well you should have called. I just looked at it today. I said well isn't the i7 supposed to get concierge service? She said you didn't buy it here (they didn't have one at the time) so no. I can assure now I never will either.

Extremely disappointed with my service experience. During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication. I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal repair recommendations only after I reached out to the Service Manager (unrelated to the current issue) about current conditions-no written documentation was provided. Which I know to be a standard practice. At this point, I’m left questioning the level of service I received and whether it was influenced by the age of my vehicle, where it was purchased, or potential bias based on race. I expected professionalism, transparency, and communication, but unfortunately that was not my experience.

Outstanding support from the Athens BMW staff like I have been receiving for years. Brian Wilson and Dakota Hamlin exceeded all expectations when it came to servicing my current 330i and the purchase of my new one. Great job.

I recently purchased a 2026 BMW X2 from Athens BMW, and I had the absolute best car-buying experience working with Terry. From start to finish, he exceeded my expectations. He took the time to answer all of my questions and provided helpful insight on the different vehicles that would best meet my needs. The entire process was smooth, professional, and stress-free. Terry was knowledgeable, patient, and genuinely focused on making sure I found the right vehicle. I couldn’t be happier with my new BMW and highly recommend Terry and the team at Athens BMW to anyone looking for a great car-buying experience!