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Athens BMW

(516 reviews)
Sales hours: 9:00am to 6:30pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 9:00am–6:30pm 7:00am–6:00pm
Tuesday 9:00am–6:30pm 7:00am–6:00pm
Wednesday 9:00am–6:30pm 7:00am–6:00pm
Thursday 9:00am–6:30pm 7:00am–6:00pm
Friday 9:00am–6:30pm 7:00am–6:00pm
Saturday 9:00am–5:30pm 8:00pm–3:00pm
Sunday Closed Closed
2018 state dealer award
View 7 awards
2018 state dealer award 2015 state dealer award 2014 state dealer award
2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

Inventory

  • No photo available
    BMW Certified
    2024 BMW M440 Gran Coupe
    19,637 mi.
    $52,388
  • No photo available
    BMW Certified
    2026 BMW 330
    15,648 mi.
    $42,888
  • No photo available
    BMW Certified
    2026 BMW X5
    9,482 mi.
    $64,888
  • No photo available
    BMW Certified
    2026 BMW i4 Gran Coupe
    6,538 mi.
    $63,888
  • No photo available
    BMW Certified
    2026 BMW X6
    16,863 mi.
    $88,888
See all 18 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since November 2023.
At Athens BMW you will find our extensive inventory of BMW cars and SUVs including the BMW M3 X5 Z4. We work hard to get you into the vehicle you have always wanted. That new BMW is waiting for you and we work with a vast array of lending sources to make sure you will get the most complete and comprehensive financial package available.
Don't have the time to drive to Athens from your greater Duluth Decatur or Lawrenceville GA area home? No problem we will deliver your BMW to you with our Ultimate Home Delivery Service.
Delivering the Ultimate Customer Service Experience

Service center

Phone number (706) 717-7247

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00pm–3:00pm
Sunday
Closed

Reviews

(516 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Athens BMW from DealerRater.

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Dedicated, dependable, and determined. Reminder sent in appropriate time Appointments appointment made with ease I had a friend to pick me up for lunch ofter I dropped my car off. I enjoyed my lunch and time to socialize I live in another city but, I bring my car to Athens for service. I received a call from Brian to let me know my car was washed and ready for pick up, it was perfect timing. Upon my arrival my car was washed and ready. My check out was easy and I was on my way. Now about Brian, he’s respectable, courteous, friendly, honest and professional. He’s a role model not for just this car company but for all companies. Thank you Brian May God bless you.

Dedicated, dependable, and determined. Reminder sent in appropriate time Appointments appointment made with ease I had a friend to pick me up for lunch ofter I dropped my car off. I enjoyed my lunch and time to socialize I live in another city but, I bring my car to Athens for service. I received a call from Brian to let me know my car was washed and ready for pick up, it was perfect timing. Upon my arrival my car was washed and ready. My check out was easy and I was on my way. Now about Brian, he’s respectable, courteous, friendly, honest and professional. He’s a role model not for just this car company but for all companies. Thank you Brian May God bless you.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for sharing your feedback about Brian and the team! We are fortunate to have you as an Athens BMW customer. Safe travels ahead!

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The Service Department was friendly and knowledgeable. The diagnosis report on my issue was very thorough and included a detailed video of the problem. Unfortunately, my third party extended warranty (Alpha) did not cover the defect of the mechanical failure of the component although it is a known design defect in material that fails due to thermal cycling. I would recommend this dealership and the Service Department without hesitation The warranty company would not receive my endorsement. Also, BMW, as a manufacturer, should acknowledge the design defect that has a class action lawsuit pending and cover at least some of the cost of the $3000 repair so the dealerships can make the repair without the large repair costs. Athens BMW still gets 4 1/2 stars. If my right front tire had not been low when I picked up my vehicle it would be 5 stars.

The Service Department was friendly and knowledgeable. The diagnosis report on my issue was very thorough and included a detailed video of the problem. Unfortunately, my third party extended warranty (Alpha) did not cover the defect of the mechanical failure of the component although it is a known design defect in material that fails due to thermal cycling. I would recommend this dealership and the Service Department without hesitation The warranty company would not receive my endorsement. Also, BMW, as a manufacturer, should acknowledge the design defect that has a class action lawsuit pending and cover at least some of the cost of the $3000 repair so the dealerships can make the repair without the large repair costs. Athens BMW still gets 4 1/2 stars. If my right front tire had not been low when I picked up my vehicle it would be 5 stars.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Grant! Thank you for sharing your feedback and highlighting the positives of our Service Department here at Athens BMW. We truly appreciate your recommendation and will keep your feedback in mind regarding your tire, as well. Safe travels ahead!

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Excellent service and great time in and out. Very courteous and friendly. Refreshments was excellent also.

Excellent service and great time in and out. Very courteous and friendly. Refreshments was excellent also.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate your rating of excellence regarding our Athens BMW team! See you next time, Lisa!

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I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Meg, We appreciate you taking the time to share your feedback. We're disappointed to learn about the issues you've encountered with your Certified Pre-Owned BMW purchase and the unexpected tire expenses. Our intention is always to provide a seamless and transparent buying process, and it sounds like we fell short in this instance. Please allow us an opportunity to discuss this further and see how we can assist you. Feel free to reach out at any time. Thank you, Darryl Jefferson - General Sales Manager - (706) 608-5961

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I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
Worked with:
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Dealer response

Meagen, thank you for sharing your detailed feedback. We're truly sorry to hear about the issues you've experienced with your CPO purchase and the lack of assistance received. Your trust is important to us, and we regret that we've fallen short in meeting your expectations. Please contact me so that we can discuss this further and see how we might assist you better moving forward. Thank you, Lindsay Lucas

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I continue to receive excellent service each time my car receives service. I was able to schedule my appointment on line. It was easy to navigate and scheduled the exact time. Thank you for the reminders. Brian Wilson always explains the needed services. He is accommodating and helpful if there are challenges. I had a concern about a wheel on my vehicle. The problem was resolved completely.

I continue to receive excellent service each time my car receives service. I was able to schedule my appointment on line. It was easy to navigate and scheduled the exact time. Thank you for the reminders. Brian Wilson always explains the needed services. He is accommodating and helpful if there are challenges. I had a concern about a wheel on my vehicle. The problem was resolved completely.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Phyllis, we're delighted you had a great experience with Brian and the team at Athens BMW. We appreciate your business and we look forward to seeing you next time!

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I am extremely satisfied with the service that I receive from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition.

I am extremely satisfied with the service that I receive from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your excellent feedback for Brian! We hope to welcome you back to Athens BMW again.

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I cannot recommend Demarcus at Athens BMW highly enough. For nearly two years, I have been talking with him, asking questions, exploring options, and trying to determine when the timing was right for my next vehicle. Throughout that entire process, Demarcus was consistently patient, professional, knowledgeable, and incredibly responsive. What I appreciated most was that he was never pushy. Not once did I feel pressured into making a decision before I was ready. Instead, he took the time to provide information, explain different options, answer my endless questions, and help me make the choice that was right for me. When the time finally came, Demarcus helped me get back into the vehicle I had truly wanted all along—a BMW X3. He made the process smooth, enjoyable, and stress-free from start to finish. In an industry where genuine customer service can be hard to find, Demarcus stands out. His professionalism, honesty, and commitment to his clients have earned my trust and loyalty. I will absolutely be a lifelong customer and will gladly recommend him to anyone looking for a BMW. Thank you, Demarcus, for making this experience such a positive one!

I cannot recommend Demarcus at Athens BMW highly enough. For nearly two years, I have been talking with him, asking questions, exploring options, and trying to determine when the timing was right for my next vehicle. Throughout that entire process, Demarcus was consistently patient, professional, knowledgeable, and incredibly responsive. What I appreciated most was that he was never pushy. Not once did I feel pressured into making a decision before I was ready. Instead, he took the time to provide information, explain different options, answer my endless questions, and help me make the choice that was right for me. When the time finally came, Demarcus helped me get back into the vehicle I had truly wanted all along—a BMW X3. He made the process smooth, enjoyable, and stress-free from start to finish. In an industry where genuine customer service can be hard to find, Demarcus stands out. His professionalism, honesty, and commitment to his clients have earned my trust and loyalty. I will absolutely be a lifelong customer and will gladly recommend him to anyone looking for a BMW. Thank you, Demarcus, for making this experience such a positive one!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Jana, we're so grateful for your review! It's wonderful to hear you found a trusted partner in Demarcus over the past two years. Enjoy your BMW X3, and we hope to serve you for years to come. Safe travels from all of us here at Athens BMW!

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I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. When I commented that I had made the appointment 3 weeks ago and why were they just calling now, she said well you should have called. I just looked at it today. I said well isn't the i7 supposed to get concierge service? She said you didn't buy it here (they didn't have one at the time) so no. I can assure now I never will either.

I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. When I commented that I had made the appointment 3 weeks ago and why were they just calling now, she said well you should have called. I just looked at it today. I said well isn't the i7 supposed to get concierge service? She said you didn't buy it here (they didn't have one at the time) so no. I can assure now I never will either.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We appreciate your feedback and are very sorry to see that we missed the mark on providing you with the customer care we expect from our team here. If you wouldn't mind sending us a private message with your contact information, I would love to reach out and discuss this matter with you. Thank you, Jonathan Kahn - Service Manager - 706 608-5935 or [email protected]

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Extremely disappointed with my service experience. During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication. I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal repair recommendations only after I reached out to the Service Manager (unrelated to the current issue) about current conditions-no written documentation was provided. Which I know to be a standard practice. At this point, I’m left questioning the level of service I received and whether it was influenced by the age of my vehicle, where it was purchased, or potential bias based on race. I expected professionalism, transparency, and communication, but unfortunately that was not my experience.

Extremely disappointed with my service experience. During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication. I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal repair recommendations only after I reached out to the Service Manager (unrelated to the current issue) about current conditions-no written documentation was provided. Which I know to be a standard practice. At this point, I’m left questioning the level of service I received and whether it was influenced by the age of my vehicle, where it was purchased, or potential bias based on race. I expected professionalism, transparency, and communication, but unfortunately that was not my experience.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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