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Athens BMW

(522 reviews)
Sales hours:
Service hours:
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Sales Service
Monday 9:00am–6:30pm 7:00am–6:00pm
Tuesday 9:00am–6:30pm 7:00am–6:00pm
Wednesday 9:00am–6:30pm 7:00am–6:00pm
Thursday 9:00am–6:30pm 7:00am–6:00pm
Friday 9:00am–6:30pm 7:00am–6:00pm
Saturday 9:00am–5:30pm 8:00pm–3:00pm
Sunday Closed Closed
2018 state dealer award
View 7 awards
2018 state dealer award 2015 state dealer award 2014 state dealer award
2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

Inventory

  • No photo available
    BMW Certified
    2026 BMW X5
    5,260 mi.
    $69,888
  • No photo available
    BMW Certified
    2024 BMW M440 Gran Coupe
    19,637 mi.
    $52,388
  • No photo available
    BMW Certified
    2026 BMW X3
    5,965 mi.
    $54,888
  • No photo available
    BMW Certified
    2025 BMW X5
    33,209 mi.
    $55,388 $500 price drop
  • No photo available
    BMW Certified
    2024 BMW X7
    41,493 mi.
    $58,388 $500 price drop
See all 20 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since November 2023.
At Athens BMW you will find our extensive inventory of BMW cars and SUVs including the BMW M3 X5 Z4. We work hard to get you into the vehicle you have always wanted. That new BMW is waiting for you and we work with a vast array of lending sources to make sure you will get the most complete and comprehensive financial package available.
Don't have the time to drive to Athens from your greater Duluth Decatur or Lawrenceville GA area home? No problem we will deliver your BMW to you with our Ultimate Home Delivery Service.
Delivering the Ultimate Customer Service Experience

Service center

Phone number (706) 717-7247

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00pm–3:00pm
Sunday
Closed

Reviews

(522 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Athens BMW from DealerRater.

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Great sales Department. The finance department is deceitful and has no moral compass at all. Buyer beware

Great sales Department. The finance department is deceitful and has no moral compass at all. Buyer beware

Rating breakdown (out of 5):
Customer service
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Buying process
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Quality of repair
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Overall facilities
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Overall experience
4.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate you sharing both your positive and negative feedback. We’re thrilled that our sales team made a great impression, but we apologize for any issues with finance. Your feedback about Athens BMW is important, and we’ll address this with our team. Please feel free to reach out if there's anything we can do to assist you further.

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Aaron always make sure my auto services are met and I am happy when work is complete. He is the very best!

Aaron always make sure my auto services are met and I am happy when work is complete. He is the very best!

Rating breakdown (out of 5):
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Buying process
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Quittis, we're glad to know Aaron takes such great care of you! We'll be sure to pass along your kind words. Thank you from all of us at Athens BMW!

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My wife and I have enjoyed Athens BMW. Our first BMW X1 was serviced there and it was always a pleasurable experience. We just purchased a used X3 from BMW of Athens. They treated us with great care as if we purchased the highest end vehicle on the lot. Thank y’all will see you at service time.

My wife and I have enjoyed Athens BMW. Our first BMW X1 was serviced there and it was always a pleasurable experience. We just purchased a used X3 from BMW of Athens. They treated us with great care as if we purchased the highest end vehicle on the lot. Thank y’all will see you at service time.

Rating breakdown (out of 5):
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Buying process
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Quality of repair
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Overall facilities
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi Robert, we are thrilled to hear about your experience at Athens BMW. Thank you for choosing us again and for trusting us with your vehicles. We look forward to assisting you in the future! Safe travels!

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This has been by far the best car buying experience I’ve encountered. We were welcomed in and taken care of in every aspect of the deal. Even with the hiccups the sales manager and finance faced with getting us a good structure, they pushed for me and in the end everyone was happy. I will refer any and everyone I know to Athens BMW from here on out. I really thank this team that made it happen for us meaning the way I needed it done. Barry( the salesman) and Richie( sales manager) has really shaped how I will purchase BMWs in the future in a positive way. Very knowable! Everyone was patient, willing, informed, and respectful! You want a BMW and want to work with a team that has your best interest at heart all while still selling, ATHENS BMW is the place to go and ask for Barry.

This has been by far the best car buying experience I’ve encountered. We were welcomed in and taken care of in every aspect of the deal. Even with the hiccups the sales manager and finance faced with getting us a good structure, they pushed for me and in the end everyone was happy. I will refer any and everyone I know to Athens BMW from here on out. I really thank this team that made it happen for us meaning the way I needed it done. Barry( the salesman) and Richie( sales manager) has really shaped how I will purchase BMWs in the future in a positive way. Very knowable! Everyone was patient, willing, informed, and respectful! You want a BMW and want to work with a team that has your best interest at heart all while still selling, ATHENS BMW is the place to go and ask for Barry.

Rating breakdown (out of 5):
Customer service
—
Buying process
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Quality of repair
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Overall facilities
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Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hearing your praises is music to our ears! We're thrilled to see Barry, Richie, and the Athens BMW team went above and beyond. Thank you for choosing us and for sharing your story. We hope you enjoy your new car for miles to come. See you next time!

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This has been by far the best car buying experience I’ve encountered. We were welcomed in and taken care of in every aspect of the deal. Even with the hiccups the sales manager and finance faced with getting us a good structure, they pushed for me and in the end everyone was happy. I will refer any and everyone I know to Athens BMW from here on out. I really thank this team that made it happen for us meaning the way I needed it done. Barry( the salesman) and Richie( sales manager) has really shaped how I will purchase BMWs in the future in a positive way. Very knowable! Everyone was patient, willing, informed, and respectful! You want a BMW and want to work with a team that has your best interest at heart all while still selling, ATHENS BMW is the place to go and ask for Barry.

This has been by far the best car buying experience I’ve encountered. We were welcomed in and taken care of in every aspect of the deal. Even with the hiccups the sales manager and finance faced with getting us a good structure, they pushed for me and in the end everyone was happy. I will refer any and everyone I know to Athens BMW from here on out. I really thank this team that made it happen for us meaning the way I needed it done. Barry( the salesman) and Richie( sales manager) has really shaped how I will purchase BMWs in the future in a positive way. Very knowable! Everyone was patient, willing, informed, and respectful! You want a BMW and want to work with a team that has your best interest at heart all while still selling, ATHENS BMW is the place to go and ask for Barry.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Kabrina, we're delighted your experience with Barry and Richie was so positive. Thank you for choosing Athens BMW and for recommending us! Safe travels in your new car!

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My car was serviced in exactly the amount of time I was told. I was treated very special with a ride to go shopping and then return to the dealership. I was given complementary automobile wash and vacuum. Thanks very much for the great service!!!

My car was serviced in exactly the amount of time I was told. I was treated very special with a ride to go shopping and then return to the dealership. I was given complementary automobile wash and vacuum. Thanks very much for the great service!!!

Rating breakdown (out of 5):
Customer service
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Buying process
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Quality of repair
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Overall facilities
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Frances, it's wonderful to hear you had a seamless experience from start to finish! We hope you think of us again for all your future auto needs at Athens BMW. Take care!

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Dedicated, dependable, and determined. Reminder sent in appropriate time Appointments appointment made with ease I had a friend to pick me up for lunch ofter I dropped my car off. I enjoyed my lunch and time to socialize I live in another city but, I bring my car to Athens for service. I received a call from Brian to let me know my car was washed and ready for pick up, it was perfect timing. Upon my arrival my car was washed and ready. My check out was easy and I was on my way. Now about Brian, he’s respectable, courteous, friendly, honest and professional. He’s a role model not for just this car company but for all companies. Thank you Brian May God bless you.

Dedicated, dependable, and determined. Reminder sent in appropriate time Appointments appointment made with ease I had a friend to pick me up for lunch ofter I dropped my car off. I enjoyed my lunch and time to socialize I live in another city but, I bring my car to Athens for service. I received a call from Brian to let me know my car was washed and ready for pick up, it was perfect timing. Upon my arrival my car was washed and ready. My check out was easy and I was on my way. Now about Brian, he’s respectable, courteous, friendly, honest and professional. He’s a role model not for just this car company but for all companies. Thank you Brian May God bless you.

Rating breakdown (out of 5):
Customer service
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Buying process
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Quality of repair
—
Overall facilities
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for sharing your feedback about Brian and the team! We are fortunate to have you as an Athens BMW customer. Safe travels ahead!

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The Service Department was friendly and knowledgeable. The diagnosis report on my issue was very thorough and included a detailed video of the problem. Unfortunately, my third party extended warranty (Alpha) did not cover the defect of the mechanical failure of the component although it is a known design defect in material that fails due to thermal cycling. I would recommend this dealership and the Service Department without hesitation The warranty company would not receive my endorsement. Also, BMW, as a manufacturer, should acknowledge the design defect that has a class action lawsuit pending and cover at least some of the cost of the $3000 repair so the dealerships can make the repair without the large repair costs. Athens BMW still gets 4 1/2 stars. If my right front tire had not been low when I picked up my vehicle it would be 5 stars.

The Service Department was friendly and knowledgeable. The diagnosis report on my issue was very thorough and included a detailed video of the problem. Unfortunately, my third party extended warranty (Alpha) did not cover the defect of the mechanical failure of the component although it is a known design defect in material that fails due to thermal cycling. I would recommend this dealership and the Service Department without hesitation The warranty company would not receive my endorsement. Also, BMW, as a manufacturer, should acknowledge the design defect that has a class action lawsuit pending and cover at least some of the cost of the $3000 repair so the dealerships can make the repair without the large repair costs. Athens BMW still gets 4 1/2 stars. If my right front tire had not been low when I picked up my vehicle it would be 5 stars.

Rating breakdown (out of 5):
Customer service
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Buying process
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Quality of repair
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Overall facilities
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Overall experience
4.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Grant! Thank you for sharing your feedback and highlighting the positives of our Service Department here at Athens BMW. We truly appreciate your recommendation and will keep your feedback in mind regarding your tire, as well. Safe travels ahead!

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Excellent service and great time in and out. Very courteous and friendly. Refreshments was excellent also.

Excellent service and great time in and out. Very courteous and friendly. Refreshments was excellent also.

Rating breakdown (out of 5):
Customer service
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Buying process
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Quality of repair
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Overall facilities
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate your rating of excellence regarding our Athens BMW team! See you next time, Lisa!

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I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
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Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Meg, We appreciate you taking the time to share your feedback. We're disappointed to learn about the issues you've encountered with your Certified Pre-Owned BMW purchase and the unexpected tire expenses. Our intention is always to provide a seamless and transparent buying process, and it sounds like we fell short in this instance. Please allow us an opportunity to discuss this further and see how we can assist you. Feel free to reach out at any time. Thank you, Darryl Jefferson - General Sales Manager - (706) 608-5961

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