Athens BMW

We had a great experience with BMW Athens dealership! Our salesman Barry worked really hard to get us to a price we could mutually agree on and the car is just beautiful! The finance department was helpful and quick. I highly recommend that you check out this dealership.

Very well trained mechanics and excellent customer service overall I would recommend Athens bmw for repairs and buying a buy

Salesperson understood my needs. Helpful in selection & order processes. Good communication. Financing was easy process. Recommend

Barry at Athens BMW provided superior customer service and support. He reviewed all paperwork and took time to explain the full functionality of the car. He went above and beyond and I highly recommend him as a sales representative.

THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW ... TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would. Daryl gave me a fair and honest trade value, advised me to wait until December when BMW’s year-end incentives and quota programs would be strongest, and followed through completely. He helped me unwind a tough situation and put me into exactly the vehicle I wanted, without marking up the money factor and without adding any unnecessary dealer add-ons. What really sets Daryl apart is accessibility and follow-through. He gave me his personal cell number and stayed responsive throughout all of November, answering my texts and questions without ever getting annoyed or brushing me off. That level of availability and professionalism is rare—especially from a GSM. The experience was rounded out by Steve in Finance, who didn’t push unnecessary products, clearly explained what actually made sense, and discounted the items I did choose. And it’s obvious that Mr. Willie, the GM, runs a tight ship—Athens BMW is organized, efficient, and gets things done. Because of how well this entire process was handled, I trusted Athens BMW enough to purchase another company vehicle from them as well. If you want transparency, integrity, and a leadership team that actually stands behind their word, Athens BMW—and Daryl specifically—are the real deal.

Terry and Steve were extremely professional, friendly and went above and beyond to guarantee customer satisfaction! Thank you!

Read this before you buy a BMW from this dealership. If you want to be treated like you’re purchasing a beat-up 1998 Honda Civic instead of a luxury vehicle, this is exactly the place for you. The level of disrespect here is unbelievable. Associates who make promises and then disappear. Managers who abandon you mid-process, only to come back and contradict themselves. Zero accountability, zero professionalism, and absolutely zero follow-through. They don’t care about you at all — just your money. This is NOT a luxury dealership. To them, you are nothing but a number they can squeeze. And the way they talk to you? Prepare to swallow your pride repeatedly if you decide to deal with them. Yes, the car is great — but the experience cost me more self-respect than any purchase ever should. No one spending this kind of money should walk away feeling disrespected, dismissed, and taken advantage of. I run multiple small businesses. I know exactly what a 1-star review means and I don’t give them lightly. But this one is absolutely earned. These people truly deserve it.

I’ve purchased over 50 vehicles nationwide — including Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve ever had. During my search, I worked with four BMW dealers across two states. Every one of them offered between 4% and 10% off MSRP, and even BMW’s national promo only reflects an 8% discount — on a lower-spec i5, at that. Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 more for my trade than anyone else. That level of transparency, pricing, and execution is almost impossible to find. I’m not a tire-kicker, but I’m not easy either. I had very specific must-haves: the deal had to be structured as a business lease under my LLC, with me only as the personal guarantor and no personal credit reporting. Steve in Finance made it happen — and even verified it directly with BMW Financial Services corporate. So, if you’re like me — a business owner who wants to lease through your company, keep your personal DTI low, and avoid adding new auto tradelines — Athens BMW and BMW Financial Services are the team to see. I’m not local to Athens; about 75 % of this deal was handled by text and email, and it was completely seamless. These guys can easily work with anyone nationwide — but if you’re within driving distance, do yourself a favor and visit the store. Dakota handled everything professionally from start to finish, Steve made the process smooth and transparent, Daryl (GSM) structured a deal no one else could touch, and Mr. Whitlow (GM) clearly runs the dealership with integrity and precision. I’ve bought BMWs from multiple dealers around the country, and Athens BMW is now my #1 choice for professionalism, pricing, and customer care. If you’re shopping anywhere in the Southeast, make the drive — this team is the real deal. 👏

I recently worked with Jarrett Saunders on purchasing a used 2024 BMW X3. He was great to work with and very timely and courteous with all my questions.

I’m a young single mom, bmw in Athens had my x3 there for over a month. Picked it up thinking I wasn’t going to pick up a car now smoking from the back, worst than I came. After asking Lindsey and Johnathon told me if i didn’t leave they would call the cops to make me. I live not even 3 miles down the road from the dealership and broke down, in tears, car smoking, with a young child needed to be picked up (in what I thought was going to be a fixed and reliable car after being “worked on” for over a month… I call bmw while I was broke down and received a response “we can’t help you and hung up”. I’m lost of words. I’m not the type to write negative comments but they deserve nothing positive after this ordeal. Now- I’m down a car, having to use every penny to get a rental for me and my child to get to work, school and the places NEEDED to be.