Skip to main content

Bill Ray Nissan

(1,948 reviews)
Visit Bill Ray Nissan
Sales hours: 8:30am to 8:00pm
Service hours: 7:30am to 6:00pm
View all hours
Sales Service
Monday 8:30am–8:00pm 7:30am–6:00pm
Tuesday 8:30am–8:00pm 7:30am–6:00pm
Wednesday 8:30am–8:00pm 7:30am–6:00pm
Thursday 8:30am–8:00pm 7:30am–6:00pm
Friday 8:30am–8:00pm 7:30am–6:00pm
Saturday 9:00am–8:00pm 8:00am–5:00pm
Sunday 11:00am–6:00pm Closed
2026 consumer dealer award
View 3 awards
2026 consumer dealer award 2025 consumer dealer award 2019 consumer dealer award

Contact seller

Select a Salesperson (optional)

Contact seller

By clicking here, you authorize Cars.com and its sellers/partners to contact you by text/calls which may include marketing and be by autodialer. Calls may be prerecorded. You also agree to our Privacy Notice and Terms and Conditions . Consent is not required to purchase goods and services.

New (407) 670-1640 (407) 670-1640
Used (407) 378-0893 (407) 378-0893
Service (407) 378-0894 (407) 378-0894

Inventory

See all 295 vehicles from this dealership.

Incentives

See all incentives

About our dealership

This seller has been on Cars.com since October 2002.
You can trust Bill Ray Nissan because we are a family owned and operated business with a history of serving the transportation needs of Central Florida for over 75 years. We offer a full service facility with New Used Certified Pre-Owned Commercial Vehicles and Leasing. State of the art Service Parts Body and Paint Shop.
Bill Ray Nissan insists on only the best for their customer satisfaction.
We do not just want your business today... we want you to come back in the future too.

WE ARE HERE FOR YOU!

BILL RAY NISSAN
We Do It The Right Way at Bill Ray!!

Service center

Phone number (407) 378-0894

Service hours

Monday
7:30am–6:00pm
Tuesday
7:30am–6:00pm
Wednesday
7:30am–6:00pm
Thursday
7:30am–6:00pm
Friday
7:30am–6:00pm
Saturday
8:00am–5:00pm
Sunday
Closed

Meet our employees

Reviews

(1,948 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Bill Ray Nissan from DealerRater.

Want to share your experience with this dealership?

Write a review

This weekend we purchased our third vehicle from Bill Ray Nissan in Longwood. David Crayne was our sale consultant, and Philip Copeland was the finance manager we worked with. This was the smoothest auto purchase we have ever made, and we have made quite a few, in fact at one point my husband said this is too easy I must be dreaming. We actually had a good time and that's not something you generally say about the process of buying a car. We told them what we needed and they made it happen. I will be buying my future vehicles at Bill Ray Nissan and telling others about our very positive experience.

This weekend we purchased our third vehicle from Bill Ray Nissan in Longwood. David Crayne was our sale consultant, and Philip Copeland was the finance manager we worked with. This was the smoothest auto purchase we have ever made, and we have made quite a few, in fact at one point my husband said this is too easy I must be dreaming. We actually had a good time and that's not something you generally say about the process of buying a car. We told them what we needed and they made it happen. I will be buying my future vehicles at Bill Ray Nissan and telling others about our very positive experience.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We’re glad the purchase of your Nissan Rogue was not only effortless but also enjoyable. David and Philip enjoyed working with you to deliver exactly what you needed. Knowing you’ll return for future vehicles and recommend us to others means a lot to our team.

Show full review

Absolutely terrible and dishonest experience I went in about three weeks ago to look at a truck that was listed online for 31.9K and was advertised as certified. During the test drive, the salesperson even confirmed it came with a 7-year/100K-mile warranty from the in-service date, which made me feel confident about the vehicle. Once we sat down for numbers, somehow the price jumped to almost 38K out the door. I immediately said no, that’s way too high. The sales manager, John, eventually came back at 34.5K out the door, which was more reasonable, but still not where I wanted to be considering the truck had visible wear and blemishes, so I left. A few days later, the general manager Van called asking why they couldn’t close the deal. I told him I would do 33K out the door. He asked if I would put a deposit if approved, and I said no since the truck had already been sitting for over three months, but I would come in and buy it. After that, I never heard back. I followed up a week later. The salesperson called me back completely clueless and said the truck was worth 40K, which is not true, and tried to push me to 35.6K, which was higher than what I had already walked away from. Then he suddenly said okay can you do 34.5K, which was the same number I had already declined. It felt completely unorganized. About another week or two later, I decided I would settle at 34.5K if they could provide the certification inspection checklist and proof of what was done. That’s a reasonable request. The salesperson JD acted like this was a huge ask and said it was another department and ended the call with “I guess I’ll have to do some work.” That response alone was a red flag. I reached out to John directly, who said he would honor the deal. I confirmed with him the day before coming in that everything was good, and I drove there with my pregnant wife and two kids. When I got there, the price had been raised from 31.9K to 34.8K overnight. The certified sticker had been removed from the truck, and no one could give a straight answer about why it was no longer certified. I was given the runaround while they supposedly looked into it. The salesperson came back and said the price had gone up, even though they had confirmed the day before they would honor 34.5K. At that point it was obvious that once I started asking real questions about the certification, everything changed. I never even saw the manager I had been texting. The entire experience felt shady, misleading, and unprofessional. The lack of transparency, constant price changes, and wasted time, especially bringing my family in for nothing, is unacceptable. I’m honestly glad I didn’t buy it. That truck has now been sitting on their lot for months, and I can see why. Do yourself a favor and don’t waste your time here.

Absolutely terrible and dishonest experience I went in about three weeks ago to look at a truck that was listed online for 31.9K and was advertised as certified. During the test drive, the salesperson even confirmed it came with a 7-year/100K-mile warranty from the in-service date, which made me feel confident about the vehicle. Once we sat down for numbers, somehow the price jumped to almost 38K out the door. I immediately said no, that’s way too high. The sales manager, John, eventually came back at 34.5K out the door, which was more reasonable, but still not where I wanted to be considering the truck had visible wear and blemishes, so I left. A few days later, the general manager Van called asking why they couldn’t close the deal. I told him I would do 33K out the door. He asked if I would put a deposit if approved, and I said no since the truck had already been sitting for over three months, but I would come in and buy it. After that, I never heard back. I followed up a week later. The salesperson called me back completely clueless and said the truck was worth 40K, which is not true, and tried to push me to 35.6K, which was higher than what I had already walked away from. Then he suddenly said okay can you do 34.5K, which was the same number I had already declined. It felt completely unorganized. About another week or two later, I decided I would settle at 34.5K if they could provide the certification inspection checklist and proof of what was done. That’s a reasonable request. The salesperson JD acted like this was a huge ask and said it was another department and ended the call with “I guess I’ll have to do some work.” That response alone was a red flag. I reached out to John directly, who said he would honor the deal. I confirmed with him the day before coming in that everything was good, and I drove there with my pregnant wife and two kids. When I got there, the price had been raised from 31.9K to 34.8K overnight. The certified sticker had been removed from the truck, and no one could give a straight answer about why it was no longer certified. I was given the runaround while they supposedly looked into it. The salesperson came back and said the price had gone up, even though they had confirmed the day before they would honor 34.5K. At that point it was obvious that once I started asking real questions about the certification, everything changed. I never even saw the manager I had been texting. The entire experience felt shady, misleading, and unprofessional. The lack of transparency, constant price changes, and wasted time, especially bringing my family in for nothing, is unacceptable. I’m honestly glad I didn’t buy it. That truck has now been sitting on their lot for months, and I can see why. Do yourself a favor and don’t waste your time here.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're sorry that you didn't have a completely satisfying visit. We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this.

Show full review

Great service. Wonderful staff. Always love bringing my car in for service and even if there?s a bill, I am glad my moneys spent at Bill Ray!

Great service. Wonderful staff. Always love bringing my car in for service and even if there?s a bill, I am glad my moneys spent at Bill Ray!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for your kind words! We are thrilled to hear that you always have a positive experience at our dealership and that you trust us with your car. We appreciate your loyalty and value your business!

Show full review

The car I was interested in was parked in front of the dealership. It was clean and ready for delivery. They assisted with financing better than I had secured. In 1 1/2 hrs, we were ready to leave with our new car. Excellent experience. Thank you Norma, what a pleasant transaction. Our 2 hour drive to this dealership was well worth it. Thank you Bonnie and Danny

The car I was interested in was parked in front of the dealership. It was clean and ready for delivery. They assisted with financing better than I had secured. In 1 1/2 hrs, we were ready to leave with our new car. Excellent experience. Thank you Norma, what a pleasant transaction. Our 2 hour drive to this dealership was well worth it. Thank you Bonnie and Danny

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again.

Show full review

Run to see Norma now! She is absolutely amazing. I had a very bad experience at another dealership this week (rhymes with Smenkens), but Norma made me forget all about that and gained my trust times 100. Bobby in finance was a gem as well. Pricing was upfront and everything was on the up and up. I highly highly recommend. Thank you, Norma and Bobby!

Run to see Norma now! She is absolutely amazing. I had a very bad experience at another dealership this week (rhymes with Smenkens), but Norma made me forget all about that and gained my trust times 100. Bobby in finance was a gem as well. Pricing was upfront and everything was on the up and up. I highly highly recommend. Thank you, Norma and Bobby!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for choosing Bill Ray Nissan. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again!

Show full review

My purchase was a great experience, thanks to Norma my sales person. She was very knowledgeable and made the process easy, explaining everything to me about the Vehicle and the Nissan portal. Also a big thanks to Bo Rhodes and Phil in financing!! I highly recommend Bill Ray Nissan!!! I love my Pathfinder!

My purchase was a great experience, thanks to Norma my sales person. She was very knowledgeable and made the process easy, explaining everything to me about the Vehicle and the Nissan portal. Also a big thanks to Bo Rhodes and Phil in financing!! I highly recommend Bill Ray Nissan!!! I love my Pathfinder!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you again for taking the time to let us know how we did. We hope you have a great day!

Show full review

They listed the vehicle as certified on their website at one price, then added almost 2k to the price to certify it. Shady and deceptive advertising. I was also told I was getting a 1k price discount, that didn’t happen either. I ended up paying almost original invoice price on a USED car! Buyer Beware!

They listed the vehicle as certified on their website at one price, then added almost 2k to the price to certify it. Shady and deceptive advertising. I was also told I was getting a 1k price discount, that didn’t happen either. I ended up paying almost original invoice price on a USED car! Buyer Beware!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Show full review

If I could give Phillip and Charles 10 stars, I absolutely would! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ From start to finish, this was hands down the BEST car-buying experience I’ve ever had. Phillip was nothing short of unbelievable; he worked tirelessly to land us the absolute BEST deal when we decided to trade in for our new Murano Platinum. He didn’t just meet expectations, he crushed them! Charles was equally amazing, making the entire process seamless and lightning fast. We spent minimal time at the dealer because these guys had everything handled like true professionals. No stress, no hassle, just pure excitement as we drove away in the perfect Murano Platinum at an unbeatable deal. If you’re looking for a team that genuinely cares about getting you the right car for the right price and making you feel like a VIP the entire time Phillip and Charles are the dream team! 🚗💨 Rey

If I could give Phillip and Charles 10 stars, I absolutely would! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ From start to finish, this was hands down the BEST car-buying experience I’ve ever had. Phillip was nothing short of unbelievable; he worked tirelessly to land us the absolute BEST deal when we decided to trade in for our new Murano Platinum. He didn’t just meet expectations, he crushed them! Charles was equally amazing, making the entire process seamless and lightning fast. We spent minimal time at the dealer because these guys had everything handled like true professionals. No stress, no hassle, just pure excitement as we drove away in the perfect Murano Platinum at an unbeatable deal. If you’re looking for a team that genuinely cares about getting you the right car for the right price and making you feel like a VIP the entire time Phillip and Charles are the dream team! 🚗💨 Rey

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Hi Rey, thank you for taking the time to leave a review for us at Bill Ray Nissan. We're happy we could meet your expectations!

Show full review

If I could give Phillip and Charles 10 stars, I absolutely would! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ From start to finish, this was hands down the BEST car-buying experience I’ve ever had. Phillip was nothing short of unbelievable; he worked tirelessly to land us the absolute BEST deal when we decided to trade in for our new Murano Platinum. He didn’t just meet expectations, he crushed them! Charles was equally amazing, making the entire process seamless and lightning fast. We spent minimal time at the dealer because these guys had everything handled like true professionals. No stress, no hassle, just pure excitement as we drove away in the perfect Murano Platinum at an unbeatable deal. If you’re looking for a team that genuinely cares about getting you the right car for the right price and making you feel like a VIP the entire time Phillip and Charles are the dream team! 🚗💨 Rey

If I could give Phillip and Charles 10 stars, I absolutely would! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ From start to finish, this was hands down the BEST car-buying experience I’ve ever had. Phillip was nothing short of unbelievable; he worked tirelessly to land us the absolute BEST deal when we decided to trade in for our new Murano Platinum. He didn’t just meet expectations, he crushed them! Charles was equally amazing, making the entire process seamless and lightning fast. We spent minimal time at the dealer because these guys had everything handled like true professionals. No stress, no hassle, just pure excitement as we drove away in the perfect Murano Platinum at an unbeatable deal. If you’re looking for a team that genuinely cares about getting you the right car for the right price and making you feel like a VIP the entire time Phillip and Charles are the dream team! 🚗💨 Rey

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hi Rey, thank you for taking the time to leave a review for us at Bill Ray Nissan. We're happy we could meet your expectations!

Show full review

I purchased a new Nissan rogue in 2021. After lengthy negotiations the agreed-upon loan term was 60 months. They tried extremely hard to extend it to 66 months. After another guy came in the financing office and put on a big show, 60 months was the agreed upon. Somehow that was magically switched to 74 months during the electronic signing process of numerous documents. The finance guy did a great job of talking about random topics and quickly having you sign and initial everything on the large desk screen. I called today to pay off the vehicle, assuming I had 12 months left. I was told I actually had 27 months left. They forwarded me the contract and sure enough, I had signed for 74 months.... which was an extra 5k more than I thought I was paying. My family and I have purchased many vehicles from Bill Ray Nissan over the past 25 years. It's always been a difficult negotiation process, which is typical for most car dealerships, however I'm absolutely disgusted that they pulled a fast one and changed the terms of our agreement in a very sneaky way. After doing some research, I'm not surprised, but again disappointed to learn this is common practice for car dealerships to change the terms during the signing process. Car dealerships are typically up there with attorneys for people you can't trust and I understand why this is the case now. If you're purchasing a vehicle at Bill Ray Nissan, don't let their friendly disposition fool you. They are sharks, pay attention to everything you sign in the financing office. Needless to say, I will not be doing business with them again and discouraging anyone I know to stay away from Bill Ray Nissan. I will say Karim the initial sales guy was great. He had no part of what happened in the finance office.

I purchased a new Nissan rogue in 2021. After lengthy negotiations the agreed-upon loan term was 60 months. They tried extremely hard to extend it to 66 months. After another guy came in the financing office and put on a big show, 60 months was the agreed upon. Somehow that was magically switched to 74 months during the electronic signing process of numerous documents. The finance guy did a great job of talking about random topics and quickly having you sign and initial everything on the large desk screen. I called today to pay off the vehicle, assuming I had 12 months left. I was told I actually had 27 months left. They forwarded me the contract and sure enough, I had signed for 74 months.... which was an extra 5k more than I thought I was paying. My family and I have purchased many vehicles from Bill Ray Nissan over the past 25 years. It's always been a difficult negotiation process, which is typical for most car dealerships, however I'm absolutely disgusted that they pulled a fast one and changed the terms of our agreement in a very sneaky way. After doing some research, I'm not surprised, but again disappointed to learn this is common practice for car dealerships to change the terms during the signing process. Car dealerships are typically up there with attorneys for people you can't trust and I understand why this is the case now. If you're purchasing a vehicle at Bill Ray Nissan, don't let their friendly disposition fool you. They are sharks, pay attention to everything you sign in the financing office. Needless to say, I will not be doing business with them again and discouraging anyone I know to stay away from Bill Ray Nissan. I will say Karim the initial sales guy was great. He had no part of what happened in the finance office.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Show full review
See all 1948 reviews

Related searches near you