Paul Heuring Ford

I am writing this review to warn other educated consumers about the deceptive pricing practices used by the management team at Paul Heuring Ford.I located a brand-new 2026 Ford Bronco listed on their active online inventory page with an explicit "Dealer Discount of $5,450" off the factory MSRP. When I reached out to finalize the deal as a tier-approved buyer, their internet assistant, Tiffanie, sent over a lease worksheet that completely stripped away the $5,450 discount—forcing the contract back to full retail MSRP and inflating the monthly payment by over $120 a month.When I called them out on this bait-and-switch, the store's justification was that online dealer discounts "only apply to purchases, not leases." A dealer discount comes directly out of the store's retail profit margin, not factory purchase rebates. They simply tried to hide the discount because they assumed I wouldn't check the itemized capitalized cost line items.Once I walked away from the deal, they magically emailed me back days later claiming they would suddenly honor "factory invoice pricing."If you deal with Paul Heuring Ford, do not trust their online pricing. Demand an itemized lease worksheet via email before you ever walk into their showroom, and carefully check the gross capitalized cost line. They will try to claw back their profit margins the second they think you aren't looking at the math.

Darko, From the beginning, you listened to our request in searching for a new 2026 Ford Expedition Platinum. Your communication was stellar and you made us very comfortable through the whole purchase process. Thank you Darko and Paul Heuring Ford for delivering us a beautiful 2026 Expedition.

Everyone is family and treated as such. We are always taken care of and will only purchase from Paul Heuring. Thank you for a seamless, professional and fair transaction experience Chris M. & Gary M. RUN there is you want a GREAT experience!

Easy smooth transaction for an out of state buyer. Took care of paperwork ahead of time. Was in and out of the dealership in 10 minutes.

Their friendliness of staff, their knowledge of the technology of the different vehicles. Once you buy a vehicle from them, they develop a relationship with you

Excellent dealership top notch sales and service no pressure easy going Roman was a great salesman I would highly recommend

They always do the best at finding a vehicle that we love. Always hand the best service anyone could get at a dealership. Chris Moreno is the most fabulous salesman!

The salesperson was awesome. He did everything in his power to get me the truck I wanted. Darko deserves a bonus.

Darko, makes buying and trading in your vehicle a very seamless, informative transaction. Thanks again!!!

Love Paul Heuring Ford. I have been dealing with them for over forty years. Big D, JR Heuring and Chris Moreno have always taken great care of me. Plus the Service Department, Body shop and Parts Department go above and beyond for me. Thanks Paul Heuring Ford for many years of Satisfaction