Bertera Subaru of Hartford

I had a great experience with buying my car. Vinny and Lucas were so helpful in sales and learning all the new technology on my car. I would definitely recommend Vinny in sales and Lucas as a manager. Thank you Vinny and Lucas

The people I worked with did not have the customers best interest in mind nor did they consider the consumer's circumstances. From my experience, my family and I were seen more so as dollar signs rather than valued customers and humans. My family only has had experience with other makes of vehicles but decided to give Subaru a try in our search because we heard of Subaru's great safety ratings and features. We knew our budget and was firm on it, we walked into Subaru making sure Roje was aware as we are low income and money does not grow on trees. After being shown a nice used car that was over our budget, and asking about available and applicable discounts like the student discount, O’Neal approaches us and bargains. We decline as we know our financial capabilities to which he said, "You don't care that I am giving you a good deal, you just want to hear me stop talking." This was quite demeaning and manipulative as they did not have our best interest in mind, being it a couple of hundred or a thousand over our budget, no is no. In matter of fact, the bargaining went on and on and there was a roundabout of explanations thrown at my parents who's native language is not english. We just asked for straight forwardness and consumer transparency. We firmly and finally declined and decided on leaving the dealership. As we are getting into my parent's car, the sales person, Roje, runs back out and tries to show/bargain with me about another vehicle that was older, had more mileage, and more features. Whats funny was the price of this second vehicle was even more than the first but they countered that they, "can bring the price down and attempt to with the manager since it is an older car with more mileage." They know our price point so I trusted them on this and to no avail, more bargaining. Back and forth, up and down. At this point I understood they were trying to make a sale out of us even when not having what we needed. We were adamant on not wasting their time but really our time was wasted. My parent's finally relented to a price that was still a bit over our budget and I thought things were done from there. Unfortunately it was not. Picking up the vehicle three days after, walking in we were waiting past our scheduled time and it seemed like after the sale was made we were not valued anymore. The registration and document signing process came off as rushed and unorganized with comments like, "oh thats weird," "oops let me reprint this theres so many haha," and "wait let me make sure this is right." But that was not the only issue this day. After an hour later, I was finally able to leave with the vehicle and not even 5 minutes away from the dealership on my way home, the cover of the shark fin antenna FLEW OFF!! Clear roads, no debris, slight drizzle. These shark fin antennas were made to be aerodynamic so tell me why did it fly off? Which means, it was already damaged before I took it home. I drove back same day, explained my issues and concern, to which they said I had to drop another $664 for the part and labor in repair. The car part was only $156 so labor was... yup. Then bargained that they'd (O’Neal and Justin) "help me out" by reducing the total pricing and personally they were "losing money" for me. Again with the bargaining. They said this part is surely inspected for every car so I asked about the inspection protocol or checklist, written proof of the damage diagnosis and prices to which they kept beating around the bush, gave me nothing concrete, and provided an informal piece of paper with the written price reduction. I eventually got a hold of that checklist, antennas are not on it. This is wrong. I don't want to believe that I am being scammed because I am a young female student. The vehicle was not even a day old, rather more than an hour old and in no way does an antenna cover just simply fly off. I have gotten legal advice about this.

If you want to leave confused and over pay about 15k when you were told a different price and lied to about warranties and find out later oh that isn't covered which was said it was at the start and feel like it is the absolute last place you want to go when your car needs service then buy a Subaru here ..yes the service guys are nice but every time u need to get an oil change which was supposed to b free w auto pay its always Over 400$ for changing brake fluid and what feels like completely unnecessary made up things and not one higher up calling to fix anything yes buy here ..my 1st new car they saw me coming

spoke to kate grimshaw about a new car bought 5 cars from bertera she never returned my calls and ending up buying 2 new cars from harte nissan thanks kate

Visited dealership after conversing electronically of needs and wants, which one of the primary points was a trade valuation being met. Didn't have a need to purchase whatsoever as my car has low miles for the age of the vehicle and is in excellent condition. Dealership is a bit of a distance from me and expressed that, meaning that they shouldn't waste my time. Unfortunately, they did exactly that and honestly I will not deal with this dealership again. Upon meeting Vinnie at Bertera, it was a pleasant interaction and I allowed them the opportunity to value my vehicle. Quickly noticed that the manager needed some assistance so he came inside and asked another manager to go out and xxxxx the vehicle (3-people at this point). Knowing what the valuation on my vehicle was in advance by doing my own research from many avenues, I knew what I was looking for and what I wouldn't take. Of course, they came back and low-balled my trade outlining certain items that they wanted me to eat the price on, even after refuting certain points. Eventually, I ended the conversation when they were way out the ballpark of even wanting to do business with me. They reached out a few days later, still low-balled me and told them my bottom line. They agreed, finally, on the price that I wanted but with 3 guidelines I must follow, 1, give them a deposit for a new vehicle, 2, allow them to put my vehicle on a lift to find repairables, 3, remove a negative rating. Essentially, decided not to go with them for their poor interaction and wanting to do business on their terms and not wanting to earn mine. Never thought my vehicle was perfect but it's in VERY GOOD shape but with their nitpicking, they were looking for a deal. Further, their management is pretty bold to ask for certain things, especially removing a negative rating. Negative ratings are removed with great customer service, which they are are lacking. The entire Establishment oozes with predator sharks and the inability to even treat people with any respect. Try again with someone else!

My other half went car shopping over the weekend starting in Canton. Norma stopped at "Bertera Subaru" of Hartford. Mr Harrison went over the cars safety features with her and she wanted to take a test ride. Mr Harrison brought the vehicle around that she liked and went on the test ride. Afterwards she explained that he had a deal and it was because of explaining the features and willingness to go on a test ride. So with 2 more dealers to go the sale happened. Thank you Mr Harrison and Bertera. Respectfully, Glenn Arzt

I didn't end up buying a car here due to Bertera's high prices and unwillingness to negotiate. I was shopping for a lightly used Forester (1 year old under 5k miles) and found 2 listings at two different dealerships in CT. Both cars were identically optioned down to the color. Both cars were former service loaners for their respective dealers and had roughly 3,500 miles on them. On their website Bertera was asking $1300 more than the other dealership was asking for theirs. I stopped at Bertera first as it is about 30 minutes closer to home than the other dealership. The salesman was accommodating and went with me for a test drive. When we got back to the dealership I explained that I liked the car but felt it was overpriced and showed him the listing from the other dealership. He wouldn't budge on his price so I ended up walking out and buying from the other dealership. Bertra is close to some other pretty high-end dealerships (BMW, Land Rover, Etc...) so maybe they feel they can attract customers willing to pay more than they should. Having said all that, my salesman was professional, knowledgeable, courteous, and did not try to pressure me into anything. Although, I felt the interaction turned a bit cold once he realized I had done my homework and wasn't going to be an "easy" customer. The car I looked at was also extremely clean and well presented. If the prices here were in line with what I was seeing at the other dealership I would have done business here.

Dealership Award for appearance, professionalism, and quality. Their salesman Dwight Harrison was very friendly, knowledgeable, and courteous. The service he provided was so keen that the only way to describe it is “loyalty” m, which we will give in return by returning for future purchases and recommending him to our families and friends. Thank Mr. Harrison and we'll see you next time! 😃

I recently purchased a 2023 forester from Bertera Subaru of Hartford and had a great experience. I wanted to upgrade my car and they were able to find me the perfect upgrade. I received excellent customer service. I would highly recommend anyone purchasing a subaru to visit Bertera Subaru of Hartford. My sale rep was Issa and he worked with me to find a vehicle I would love for the long run.

I went to Bertera for a replacement key. I was told by 1 service rep and a rep that works in parts that the key would be $220, and that I would also have to pay an additional $91 to program it. Pricey, but I moved forward, paid for the key, then paid for my car to get towed there. When I returned, I was working with service rep Adam, who immediately began yelling at me, “who told you that the key was $91 that’s an $850 job, and it can’t be done nowhere else!”. I tried to explain to him, and he told me to hold on, he’s going to see if he going to see if he can get it done. I was holding on for 2 hours. I tried to get assistance by someone else, they checked with him, and he said he would be with me soon. After waiting another 1/2 hr I left, then 2 days later, I received a phone call, that it can’t be done, to come pick up my car. I towed my car to a locksmith and got it done for $100! The level of unprofessionalism by Adam, the price discrepancy, the lack of communication, and the disrespect, I won’t ever use their service again.