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Hooks Lincoln

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (328 reviews)
Sales hours: 8:30am to 7:00pm
Service hours: 7:30am to 6:00pm
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Sales Service
Monday 8:30am–7:00pm 7:30am–6:00pm
Tuesday 8:30am–7:00pm 7:30am–6:00pm
Wednesday 8:30am–7:00pm 7:30am–6:00pm
Thursday 8:30am–7:00pm 7:30am–6:00pm
Friday 8:30am–7:00pm 7:30am–6:00pm
Saturday 8:30am–6:00pm 9:00am–4:00pm
Sunday Closed Closed

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Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (328 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Hooks Lincoln from DealerRater.

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Only giving 1 star because 0 stars was not an option. From the GM down, they are absolutely terrible to work with. They do not communicate, are unable to accurately diagnose an issue with a vehicle and generally are just bad at their job. I would not recommend purchasing a vehicle from this dealer and I would avoid getting your vehicle serviced at this dealer.

Only giving 1 star because 0 stars was not an option. From the GM down, they are absolutely terrible to work with. They do not communicate, are unable to accurately diagnose an issue with a vehicle and generally are just bad at their job. I would not recommend purchasing a vehicle from this dealer and I would avoid getting your vehicle serviced at this dealer.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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I want to start by saying that I genuinely love the Lincoln brand and my vehicle. My frustration is specifically with the service department at Hooks Lincoln, not Lincoln itself. I scheduled an appointment for Friday, February 20, 2026, and dropped my vehicle off the evening prior on Thursday, February 19, 2026, for recall work. At the time of scheduling, I was assured the vehicle would be completed by Saturday afternoon, February 21, 2026. Based on that commitment, I arranged my schedule accordingly. However, on Saturday afternoon I was informed that my vehicle would not be ready until Monday, which created major issues for my family since I rely on my vehicle to take my kids to school and manage daily responsibilities. Being told by James Perryman (Service Advisor) at the last minute to simply get a rental for Monday was frustrating, especially since rentals are rarely available through this dealership. This situation is particularly disappointing because of my previous experiences here with Chris Moran (Service Manager). During an earlier visit, my vehicle remained at the dealership for nearly two months. During that time, I had to pay out of pocket for a rental vehicle for an extended period due to the lack of available loaner or rental support from the dealership. The first time I brought it in, I still had warranty coverage and raised several concerns, but I felt those issues were not taken seriously or fully addressed. When I returned a second time for warranty-related problems, I ended up paying out of pocket for repairs that could have potentially been covered had the concerns been properly handled during the initial visit. Throughout these experiences, I have consistently struggled with a lack of proactive communication, limited urgency, and no reliable loaner or rental options to support customers while their vehicles are being serviced. As a customer, I expected a higher level of customer care and initiative from a dealership representing a premium brand. At this point, I no longer plan to bring my vehicle back to this service department, even if that means driving further to another Lincoln dealership for service. I hope management takes this feedback seriously and reaches out to address these concerns directly. I would welcome the opportunity to discuss a resolution and see improvements made so future customers receive the level of service expected from a premium dealership.

I want to start by saying that I genuinely love the Lincoln brand and my vehicle. My frustration is specifically with the service department at Hooks Lincoln, not Lincoln itself. I scheduled an appointment for Friday, February 20, 2026, and dropped my vehicle off the evening prior on Thursday, February 19, 2026, for recall work. At the time of scheduling, I was assured the vehicle would be completed by Saturday afternoon, February 21, 2026. Based on that commitment, I arranged my schedule accordingly. However, on Saturday afternoon I was informed that my vehicle would not be ready until Monday, which created major issues for my family since I rely on my vehicle to take my kids to school and manage daily responsibilities. Being told by James Perryman (Service Advisor) at the last minute to simply get a rental for Monday was frustrating, especially since rentals are rarely available through this dealership. This situation is particularly disappointing because of my previous experiences here with Chris Moran (Service Manager). During an earlier visit, my vehicle remained at the dealership for nearly two months. During that time, I had to pay out of pocket for a rental vehicle for an extended period due to the lack of available loaner or rental support from the dealership. The first time I brought it in, I still had warranty coverage and raised several concerns, but I felt those issues were not taken seriously or fully addressed. When I returned a second time for warranty-related problems, I ended up paying out of pocket for repairs that could have potentially been covered had the concerns been properly handled during the initial visit. Throughout these experiences, I have consistently struggled with a lack of proactive communication, limited urgency, and no reliable loaner or rental options to support customers while their vehicles are being serviced. As a customer, I expected a higher level of customer care and initiative from a dealership representing a premium brand. At this point, I no longer plan to bring my vehicle back to this service department, even if that means driving further to another Lincoln dealership for service. I hope management takes this feedback seriously and reaches out to address these concerns directly. I would welcome the opportunity to discuss a resolution and see improvements made so future customers receive the level of service expected from a premium dealership.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
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The worst service ever! I bought 3 navigators from them. Took mine in to replace windshield! Was told to be there early AM, would be done early. After 7 PM my son got home! Rick was the service manager for years! He’s no longer there! It shows! My navigator was always detailed, not this time! The poorest service ever! Doug was even rude when I complained! Kory, Rick, Greg were so good! Sad that they are gone!

The worst service ever! I bought 3 navigators from them. Took mine in to replace windshield! Was told to be there early AM, would be done early. After 7 PM my son got home! Rick was the service manager for years! He’s no longer there! It shows! My navigator was always detailed, not this time! The poorest service ever! Doug was even rude when I complained! Kory, Rick, Greg were so good! Sad that they are gone!

Rating breakdown (out of 5):
Customer service
1.0
Buying process
Quality of repair
2.0
Overall facilities
1.0
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Great place Chris and the techs always take care of me even though I don't drive a lincoln they treat my F250 like one always cleaned up after a service and always explained as to what maintenance I need next thanks guys for treating me like family!!! Go frogs!!!

Great place Chris and the techs always take care of me even though I don't drive a lincoln they treat my F250 like one always cleaned up after a service and always explained as to what maintenance I need next thanks guys for treating me like family!!! Go frogs!!!

Rating breakdown (out of 5):
Customer service
5.0
Buying process
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Hooks Lincoln has been excellent from service of my older Lincoln to the custom order and purchase of my new one.

Hooks Lincoln has been excellent from service of my older Lincoln to the custom order and purchase of my new one.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Door repair to correct mis alignment and sof close doors not workingcould not be done due to lack of parts. Expect 1 week delay

Door repair to correct mis alignment and sof close doors not workingcould not be done due to lack of parts. Expect 1 week delay

Rating breakdown (out of 5):
Customer service
4.0
Buying process
4.0
Quality of repair
Overall facilities
Overall experience
3.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Delivered a poorly put together vehicle with zero instruction. Won't work with outside banks. Poor customer service.

Delivered a poorly put together vehicle with zero instruction. Won't work with outside banks. Poor customer service.

Rating breakdown (out of 5):
Customer service
1.0
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
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That absolute worst service department I have ever encountered without a doubt. Brought My car in three times for repairs that were not performed . Never again.

That absolute worst service department I have ever encountered without a doubt. Brought My car in three times for repairs that were not performed . Never again.

Rating breakdown (out of 5):
Customer service
1.0
Buying process
3.0
Quality of repair
1.0
Overall facilities
3.0
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi, we always strive to do 100% for all of our customers so we’re extremely disappointed to hear of your negative experience with us. We would like the opportunity to try and regain your trust in our business and resolve this matter for you, if we still can. Please give us a call at (817) 596-0044 at your earliest convenience so we can work with you to make this better. We look forward to speaking with you soon. Take care.

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Purchased 2021 Corsair 3 months ago and was told the back panel and one of the a/c vents need to be replaced. Called many times and just get the run around. Very poor service !!

Purchased 2021 Corsair 3 months ago and was told the back panel and one of the a/c vents need to be replaced. Called many times and just get the run around. Very poor service !!

Rating breakdown (out of 5):
Customer service
1.0
Buying process
Quality of repair
Overall facilities
Overall experience
2.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
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The last 18 months of service on my New 2020 Aviator has been a nightmare. You have to wait 2-4 weeks to get an appointment. My car was in the shop for 4 week during my most recent experience and then my car was returned with the same problem. I had to wait another 2 weeks to fix the problem that was supposed to be fixed the first time. My car has been in the shop 7 times for a total of 3 months in the shop. Do not buy from Hooks or Lincoln for that matter! They sell you on the great service and a nice sales center. The second you become the owner, be prepared for auto generated emails “checking in,” reoccurring problems and no communication. Yes this review is for the new service manager too! The last two managers have not provided “luxury” service.

The last 18 months of service on my New 2020 Aviator has been a nightmare. You have to wait 2-4 weeks to get an appointment. My car was in the shop for 4 week during my most recent experience and then my car was returned with the same problem. I had to wait another 2 weeks to fix the problem that was supposed to be fixed the first time. My car has been in the shop 7 times for a total of 3 months in the shop. Do not buy from Hooks or Lincoln for that matter! They sell you on the great service and a nice sales center. The second you become the owner, be prepared for auto generated emails “checking in,” reoccurring problems and no communication. Yes this review is for the new service manager too! The last two managers have not provided “luxury” service.

Rating breakdown (out of 5):
Customer service
1.0
Buying process
1.0
Quality of repair
1.0
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Nicole, thank you for sharing your honest feedback. We are disappointed that you have had such a negative experience dealing with us here at Hooks Lincoln. We take our customers? comments seriously so we hope that you?ll give us a call at (817) 596-0044 so we can understand exactly what went wrong and do our best to try and resolve this matter to the best of our ability. Have a great day!

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