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Williams Kia of Traverse City

(71 reviews)
Sales hours: 8:00am to 8:00pm
Service hours: 7:30am to 6:00pm
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Sales Service
Monday 8:00am–8:00pm 7:30am–6:00pm
Tuesday 8:00am–8:00pm 7:30am–6:00pm
Wednesday 8:00am–8:00pm 7:30am–6:00pm
Thursday 8:00am–8:00pm 7:30am–6:00pm
Friday 8:00am–8:00pm 7:30am–6:00pm
Saturday 8:00am–6:00pm 8:00am–3:00pm
Sunday Closed Closed

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Reviews

(71 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Williams Kia of Traverse City from DealerRater.

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We were in search of a new family vehicle and had never

We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low pressure, informative experience and glad I went to Williams.

We were in search of a new family vehicle and had never

We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low pressure, informative experience and glad I went to Williams.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Rob and his team were great to work with.

Rob and his team were great to work with. It was my first time in a KIA dealership and won’t be the last. Appreciate his honesty and continued to follow up with me after the purchase to send additional helpful info and videos specific to the model we purchased. Thanks to the Williams team!

Rob and his team were great to work with.

Rob and his team were great to work with. It was my first time in a KIA dealership and won’t be the last. Appreciate his honesty and continued to follow up with me after the purchase to send additional helpful info and videos specific to the model we purchased. Thanks to the Williams team!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you Brad! We appreciate your shout out to Rob, he truly does exemplify everything we want to exhibit to all of our guests! Enjoy your Kia and please know we are here when you need us!

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The Service group is doing a great job.

The Service group is doing a great job. Justin and Matt are a pleasure to work with. Their stock is high enough that if I ever have a tense issue going forward, I trust they will take care of me. Keep it up TC KIA, and keep these guys.

The Service group is doing a great job.

The Service group is doing a great job. Justin and Matt are a pleasure to work with. Their stock is high enough that if I ever have a tense issue going forward, I trust they will take care of me. Keep it up TC KIA, and keep these guys.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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Aaron at Williams Chevy did a great job getting the car

Aaron at Williams Chevy did a great job getting the car we needed would go back again

Aaron at Williams Chevy did a great job getting the car

Aaron at Williams Chevy did a great job getting the car we needed would go back again

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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We decided to test drive several cars from different

We decided to test drive several cars from different dealers to get an idea of what was available. We were not sure if we were ready to buy a car. However, Kia was so easy to work with and we were the proud owners of a Telluride after 3 different dealers in 6 hours. Andrew Bircher was enthusiastic, but not overbearing. We love our car and enjoyed the process at Williams Kia.

We decided to test drive several cars from different

We decided to test drive several cars from different dealers to get an idea of what was available. We were not sure if we were ready to buy a car. However, Kia was so easy to work with and we were the proud owners of a Telluride after 3 different dealers in 6 hours. Andrew Bircher was enthusiastic, but not overbearing. We love our car and enjoyed the process at Williams Kia.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks for this amazing review of Andrew and the team at Kia. As the last locally owned new car franchise in Traverse City, we take pride in providing great purchase experience....catered to the great people of Northern Michigan!! have a great day!

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Austin Mayo hooked me up with a whip.

Austin Mayo hooked me up with a whip. 2024 Telluride SX Pro. It has a lot of detailed design touches I appreciate. They set me up with a hitch and the service team was friendly. An all around good experience.

Austin Mayo hooked me up with a whip.

Austin Mayo hooked me up with a whip. 2024 Telluride SX Pro. It has a lot of detailed design touches I appreciate. They set me up with a hitch and the service team was friendly. An all around good experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thanks so much for your review, we appreciate it!! Enjoy your new SX Pro, that is one cool car!! Have a great day!

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My buying experience was excellent.

My buying experience was excellent. Lisa and Zack worked with me and I couldn't say enough about how the whole experience went. Rick Mihalic made perfect contacts and follow-ups. Austin was stellar in going over the operation of the vehicle........twice. I really appreciated it. Thank you Zack, Rick, and Austin. A special thanks to Lisa, and a special good health.

My buying experience was excellent.

My buying experience was excellent. Lisa and Zack worked with me and I couldn't say enough about how the whole experience went. Rick Mihalic made perfect contacts and follow-ups. Austin was stellar in going over the operation of the vehicle........twice. I really appreciated it. Thank you Zack, Rick, and Austin. A special thanks to Lisa, and a special good health.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Best car shopping experience!

We always enjoy working with the folks at Williams Kia. They are kind, helpful, knowledgeable and cheerful, everything we want in a dealer. This is our 3rd Kia Niro Hybrid. Our salesman Dylan is fantastic. He was very knowledgeable and answered all of our questions with ease. The financing was easily explained. The head of the repair department met with us to let us know he has our backs for any future concerns. We were treated like celebrities, so what more could we ask for!

Best car shopping experience!

We always enjoy working with the folks at Williams Kia. They are kind, helpful, knowledgeable and cheerful, everything we want in a dealer. This is our 3rd Kia Niro Hybrid. Our salesman Dylan is fantastic. He was very knowledgeable and answered all of our questions with ease. The financing was easily explained. The head of the repair department met with us to let us know he has our backs for any future concerns. We were treated like celebrities, so what more could we ask for!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did not make a purchase
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Very Poor Service

Main Points: Sales representatives make promises they have no intention of following through on in order to persuade you to buy one of their cars. They also are slow to process the paperwork leading to my temporary license plate expiring before the car title had been moved to my name or issuing a license plate. More details below: I purchased a car from Williams Kia in Traverse City and only received one set of keys. They promised to send the second set of keys at a later date and even went as far as putting this promise in writing and having the sales manager sign it. When purchasing the car, they did not provide a title for me to sign meaning I paid for a car that legally did not belong to me. I had to get the secretary of state involved to resolve this issue. Additionally, on the day my temporary license plate expired, they had not issued my permanent plate. When I called to inquire their response was "I don't work weekends," even though it had been over 30 days since I purchased the car from them, and they are legally required to have the permanent license plate mailed by the time the temporary plate expires. Key Takeaways: Do not purchase a car from KIA in Traverse City. If you do decide to make a purchase, know that what you walk out with is what you get (future promises will not be followed through) and be prepared for possible future headaches with trying to get the car in your name and receive a license plate on time.

Very Poor Service

Main Points: Sales representatives make promises they have no intention of following through on in order to persuade you to buy one of their cars. They also are slow to process the paperwork leading to my temporary license plate expiring before the car title had been moved to my name or issuing a license plate. More details below: I purchased a car from Williams Kia in Traverse City and only received one set of keys. They promised to send the second set of keys at a later date and even went as far as putting this promise in writing and having the sales manager sign it. When purchasing the car, they did not provide a title for me to sign meaning I paid for a car that legally did not belong to me. I had to get the secretary of state involved to resolve this issue. Additionally, on the day my temporary license plate expired, they had not issued my permanent plate. When I called to inquire their response was "I don't work weekends," even though it had been over 30 days since I purchased the car from them, and they are legally required to have the permanent license plate mailed by the time the temporary plate expires. Key Takeaways: Do not purchase a car from KIA in Traverse City. If you do decide to make a purchase, know that what you walk out with is what you get (future promises will not be followed through) and be prepared for possible future headaches with trying to get the car in your name and receive a license plate on time.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities 2.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Love My Kia Soul

My experiences with Traverse City KIA, from Sales to Service, leaves nothing to be desired. Austin, Lisa, Matt, et al represent a bunch of things: Professional, friendly, informative...and patient. This is my second KIA, and I love it as much as my first!

Love My Kia Soul

My experiences with Traverse City KIA, from Sales to Service, leaves nothing to be desired. Austin, Lisa, Matt, et al represent a bunch of things: Professional, friendly, informative...and patient. This is my second KIA, and I love it as much as my first!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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