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Sierra Toyota

(5,287 reviews)
Sales hours: 9:00am to 5:00pm
Service hours: 8:00am to 2:00pm
View all hours
Sales Service
Monday 9:00am–6:00pm 7:00am–5:30pm
Tuesday 9:00am–6:00pm 7:00am–5:30pm
Wednesday 9:00am–6:00pm 7:00am–5:30pm
Thursday 9:00am–6:00pm 7:00am–5:30pm
Friday 9:00am–6:00pm 7:00am–5:30pm
Saturday 9:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2025 state dealer award
View 22 awards
2025 state dealer award 2023 state dealer award 2019 state dealer award 2018 state dealer award 2017 state dealer award 2017 state dealer award 2016 state dealer award 2015 state dealer award 2015 state dealer award 2014 state dealer award 2014 state dealer award
2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (866) 648-9860 (866) 648-9860
Used (888) 687-0433 (888) 687-0433
Service (888) 877-0925 (888) 877-0925

Reviews

(5,287 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Sierra Toyota from DealerRater.

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I’ve bought quite a few cars over the years from

I’ve bought quite a few cars over the years from dealerships all across the West Coast, but my experience with Sierra Toyota was on a completely different level — easily the best I’ve ever had. I want to give a huge shoutout to Eric Morales, who was my salesman. Eric went above and beyond in every possible way. From our first conversation to the day I picked up my truck, he made the entire process effortless and enjoyable. He kept me updated every step of the way, always proactive but never pushy, and treated my time with real respect. I was purchasing from out of state, which could have been stressful, but Eric made it completely smooth. He sent regular updates, checked in often, and honestly treated my truck like it was his own. That kind of care and pride is something you rarely find in this industry, and it meant a lot to me. The entire Sierra Toyota team deserves credit too. They’re honest, transparent, and don’t play any of the usual dealership games. The pricing was unbeatable, the process was straightforward, and I never once felt pressured. I genuinely wish I lived closer so I could bring my truck back there for service — I know they’d treat it with the same level of care I do. I can’t recommend Sierra Toyota and Eric Morales enough. If you’re thinking about buying a Toyota, do yourself a favor and reach out to Eric. He absolutely crushed it, and I’ll 100% be coming back when it’s time for my next vehicle. Thank you, Eric, and thank you Sierra Toyota — you’ve truly set the bar for what a car buying experience should be.

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  • Overall experience 5.0
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We arrived early for our appointment with Eric, and Jeff

We arrived early for our appointment with Eric, and Jeff greeted us at the door, letting us know that Eric would be there shortly. Julie kindly brought us the keys so we could look over the car before Eric arrived. Eric was extremely helpful in working out a fair price, and Julie was polite, professional, efficient, and answered all of our questions about the purchase. It’s clear that Sierra Toyota values exceptional customer service, and the trip from Tucson was well worth the distance and travel time to purchase our new vehicle.

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  • Overall experience 5.0
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Friendly, fair, and fast.

Friendly, fair, and fast. We drove to Sierra Vista to avoid the "big-city b.s." of Tucson dealerships and were not disappointed. Jeff made us feel comfortable and confident that we made a fair transaction.

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  • Overall experience 5.0
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  • Shopped for a new car
0 people out of 0 found this review helpful.

My used vehicle purchase experience at Sierra Toyota has

My used vehicle purchase experience at Sierra Toyota has been one of the best experiences I've had in a vehicle purchase. Manessa Morales was extremely informative and helpful with information of the vehicle I purchased. She went above and beyond in making me feel like I was the most important and valued customer. She worked out a great deal for me and I am very happy with my purchase. It was well worth the drive from my home in Albuquerque NM to Sierra Vista AZ for this purchase and would do it again for my next purchase. Thank Sierra Toyota for the great customer service and deal on my 2013 Toyota Tundra Limited.

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  • Overall experience 5.0
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My entire team was amazing!

My entire team was amazing! Mayra and Julie made this process incredibly smooth and downright enjoyable!

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  • Overall experience 5.0
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They were super helpful and made the process go by

They were super helpful and made the process go by quickly! It was a great experience.

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  • Overall experience 5.0
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  • Shopped for a used car
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Dealer response

Thank you for the kind words! We’re so glad to hear that our team made the process quick and easy for you. We truly appreciate your support and are happy you had a great experience with us at Sierra Toyota!

Everything was great.

Everything was great. Jeff was fantastic. Made everything easy and comfortable. Didn’t feel rushed or pressured.

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  • Overall experience 5.0
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Dealer response

Thank you for the wonderful feedback! We’re so glad to hear that Jeff made your experience easy and comfortable. It’s great to know you felt no pressure and enjoyed working with our team. Welcome to the Sierra Toyota family, and enjoy your new ride!

Nice, polite, professional, and patient!

Nice, polite, professional, and patient! Would diligently fulfill any requests (like making an adjustment to the vehicle) at a short notice with no complaints.

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  • Overall experience 5.0
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Dealer response

Thank you so much for your kind words! We’re glad to hear that our team was able to assist you in a professional and patient manner. Your satisfaction is always our top priority, and we’re happy we could accommodate your requests quickly and smoothly. We truly appreciate your feedback and look forward to serving you again in the future!

I highly recommend Sierra Toyota to anyone looking to buy

I highly recommend Sierra Toyota to anyone looking to buy a car. This was my first time buying a new car and I was extremely apprehensive after my experience buying a used car from a different dealership years ago. I shopped around a few other dealerships in Tucson and Phoenix; all of them used classic sales tactics to try and hide out the door costs and other hidden fees. Thankfully I found Sierra Toyota because Steve made this process so easy and painless; he was honest and upfront about all costs and what to expect. The facility itself was clean and well organized, and the staff were all friendly and helpful. It was such a relief to feel like I was being taken care of, I will be coming back here in the future!

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  • Overall experience 5.0
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Dealer response

Thank you so much for sharing your experience and recommendation! We’re thrilled to hear that Steve and our team were able to make your first new car purchase smooth, transparent, and stress-free. Providing an honest and welcoming experience without hidden costs is something we take pride in, and it means a lot to know you felt taken care of from start to finish. We truly appreciate your trust in Sierra Toyota and look forward to welcoming you back in the future!

Ry'n was awesome.

Ry'n was awesome...very helpful, the process was easy and smooth. No pressure just great experience...

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  • Overall experience 5.0
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0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience! We’re so glad to hear that Ry’n made the process easy and smooth for you. Providing a no-pressure, helpful experience is exactly what we strive for, and we’re happy you had such a great visit with us. We truly appreciate your feedback and look forward to seeing you again!